samedi 26 mai 2018

WeChat Advertising Price and Cost

How much cost WeChat advertising ?

Good question, we will try to reply to this simple Quetsion in this Article

Moment ads adopt the CPM pricing model (cost per 1,000 impressions). There are also two purchasing systems: scheduling and auctioning.
For the planning program, advertisers can program a fixed advertising time for the next 2 to 28 days. The price is equal to where the ad will be displayed. The minimum budget is 50,000 RMB for an advertising campaign. For the bidding system (竞价 购买), it is more suitable for advertisers who need flexible ad time and constant ad optimization. It is based on real-time bidding and the minimum budget is 1000 RMB for one day.

 WeChat Ads
Source GMA

Advertising ON MOMENTS ADS

There is now a greater degree of interactivity with companies than Trip Advisor that encourages users to comment and interact with content. In an interview with Social Beta, Trip Advisor commented that they had comments (see below).
Advertising opts for this social approach is very important in a unique WeChat ecosystem.
WeChat ads Moments are also much more focused on video content and have developed a clearer format for an improved user experience. This makes it possible to integrate the content on a single banner and to enhance the interactivity of the company on the ads.


The developments in the banner on WeChat have been exciting to see, the advantage of the banners is always with users already engaged with the content on WeChat.
Footnotes and exchanges, for example, can be placed in targeted articles on this specific topic, you know that there is already a degree of active engagement with relevant topics. WeChat is known as "WeChat Times" in terms of users seeking information, articles are held much more important by placing ads at these content keys for long-term growth.

dimanche 7 janvier 2018

Online Education Market in China

English e-learning booming in China

Parents in China are eager for their children to learn English, which has increased the popularity of e-learning.

 Teachers living outside China are using video-conferencing technology to teach children at their homes.

Kindergarten in China 

In addition to her regular kindergarten classes, she practices teaching and learning to keep fit, learns painting and music to develop her artistic side, and regularly chats with an American teacher to maintain her accented English in the United States. .
Private Schools course designed to teach the basics of science, technology, engineering and mathematics.
Costing 200 yuan (S $) per session, the race combines Lego building blocks with software-based projects for kids and their own robots and functional machines. "I do not expect my daughter to earn a living in coding in the future, but I want to prepare for a world where humans will inevitably work with robots and artificial machines," said the father, Wu Yunhe, who works in advertising in the Chinese capital of Beijing.

Education has become more popular in China as a Tiger parents spend a lot of time in the world of artificial intelligence.

The education market presents in Trillions of yuan

The education market presents in trillions of yuan in five years, according to Soochow Securities, which according to its projection on the assumption that 4% of Chinese students of 18 years taking part in these courses.

Industry insiders say the STEM market is very successful after the Artificial Intelligence Development Roadmap released in July stretches the AI-related courses available in education. primary and secondary school and equip Chinese students.

"Li Tianchi, founder and general manager of Shenzhen Dianmao Technology, said," I think the demand for teaching is comparable to the demand for learning. Mastering English is a basic skill in the age of globalization, and coding will become the core competency for artificial intelligence. " "Tiger moms", or Tiger parents when the father is included, is a parenting style, a waiter who has become controversial after the controversial 2010 book of Amy Chua's Mother Battle Tiger Hymn. 

The book, which defends the strict Chinese parental stereotypes of the mother's pushing to achieve high levels of academic achievement, has garnered wide support in China, with 55 percent of respondents to a 2011 poll of the China Social Research Center. Daily youth. in the parental style of Chua.

300 million people who are trained in English,

China has nearly 300 million people who are trained in English, an industry abroad, training organizations for children and adults, and summer camps abroad. The market created for many unicorns - start-ups, and other valuations of over a billion dollars - including New York, listed in New York.

A lot of Startup in Elearning in China 

Dianmao Tech, founded in 2015, raised an additional 120 million yuan by HillhouseCapital in November. Known in China as Codemao, started offering paid online 30,000 paying customers so far.
The courses offered by Mr. Li's mastery teach students how to use their own online applications and their own applications. "Less than 1 percent of K-12 students in China are learning coding," he said. . Liu Yang, founder and CEO of iMarsClub, Beijing's largest STEM education provider, said a two-hour session costing 300 yuan to 400 yuan is "nothing" for middle-class parents in the city.
 "We do not need to educate the market anymore, so most parents understand why it's so important for their children to study STEM races," said Liu, who started the company three years ago.
source :


 This year, iMarsClub has 2,000 paying students for its offline shopping and Mr. Liu plans to double that number to 4,000 in 2018.
This is not to include online sales and DIY robot products from the company.
Despite the buzz, the market remains relatively modest

mercredi 15 février 2017

EuroEyes’ contribution to the industry for global refractive surgery was praised by Chinese partners Zeiss with many patients benefiting from the improved surgery on offer; “EuroEyes is a global strategic partner of Zeiss with a deep collaboration in refractive surgery solutions,” said Mr. Maximilian Foerst at the awarding ceremony. “We are excited to witness EuroEyes’ outstanding achievements in China, especially using Zeiss’ leading surgery systems and solutions to offer 5-star services to Chinese patients.
Dr. Jørgensen commented that, “We have rich experience in smile laser procedure and trifocal lens implantation. These cutting-edged technologies allow many patients to live a quality life without glasses and get lifetime warranty from EuroEyes. We are proud that our strategic decision to choose these technologies as the ‘state of the art’ treatments has proven to be successful and correct. In 2016, we wish to benefit more patients in China.”
There is evidently a huge demand for such services in China with over 300 million patients of myopia, patients of presbyopia are also growing in an aging society. EuroEyes is playing a vital role in combating the medical and social challenges with advanced technologies and five-star medical services.
By the end of 2017, Dr. Jørgensen plans to have 5 EuroEyes clinics in China by opening new branches in Shenzhen, Guangzhou and Hangzhou. The success of this operation has been facilitated by the close partnership with Chinese surgical specialists Zeiss as well as the companies continued commitment to industry quality and global innovation.

mercredi 26 octobre 2016

Why China’s consumers will continue to surprise the world

China has an impressive history of consuming. Yet in recent times, you can not pick up a newspaper, go online or watch TV without hearing continual moaning about the country's slowing economic growth and the need for "rebalancing". The reality is that Chinese consumers will continue to increase in richness and complexity. And if you are worried about economic importance of the country is down, you are probably looking at his performance in the wrong direction.

Purchasing abroad

 "Daiguo," which means "the name" in Mandarin, is a retail company managed by young immigrants or foreign students who purchase products in a foreign country and sell them to consumers at home in China.
 Daigou the trade became popular in Europe, where enterprising individuals ship luxury goods such as Gucci handbags in China. But in Australia, trade involved mostly everyday items such as food, cosmetics, wine and clothing. The report, a company of 40,000 "daiguo" are doing about Australia, and mall is Sydney, who has a Chinese community growing and has many direct flights to China, making it easier for carry goods.
 One of them is Rika Wenjing, 24, graduated in accounting from Wuhan, which sells baby food, supplements and skin lotions to customers in China. She told the BBC she worked part time in the last two years as "daiguo" and has built a network of approximately 300 customers who are willing to pay high prices for Australian trustworthy products .
 "At first, I just had my friends and my aunt to buy baby formula or unique brands from Australia, like Ugg boots. Then I wanted to build a platform to show more products for them" Rika told the BBC. "I do not just want to make money, I want to deliver goods to my friends." Although the Chinese government tightened regulations on cross-border online shopping early this year, the trade "daiguo" continue, especially in the baby milk formula, known as "white gold". Following the 2008 melanin contamination in dairy products that killed six children and affected nearly 300,000 in China, imported milk has become a popular product.

< Read more: Do not worry

% of consumer spending GDP

 As in most of the developing economies of Asia, the rapid growth of China was founded on savings, investment and exports. You get to save your people, to move to cities, work in factories, and do things. This is sold and the money is brought home for investment. In addition, you get foreign investment as well. This process has enabled China to develop its infrastructure largely with his own money. This, incidentally, is not the norm. Developing economies generally borrow foreign and such default-for, US states including Mississippi and Florida were chronic defaulting on foreign debt since they were first developed.

< One of the drawbacks of this first-investment approach is that it makes the consumer look small and often as it shrinks. Chinese consumption has declined by about 51 percent of gross domestic product in 1985 to 43 percent in 1995, 38 percent in 2005 and 34 percent in 2013. By comparison, consumption is about 61 percent Japan and about 68 percent in the United States. In fact, small and reduce China's consumption percentage is one reason why people keep talking about "rebalancing" -the need for the economy to be driven more by consumer spending and investment and exports.

mardi 4 octobre 2016

Marketing studies in China : top 5 articles of the month

Today we will show you 5 articles that might interested you for your business development in China. 

How to be a goo businessman in China

Being a businessman in China you should value the importance of the marketing. Nowadays we can go for the online procedure in case of marketing. In this way you can reach to a thousand people within a single click. This should be kept in your mind. If you go online and search over there then you come to see that a number of companies are working in that particular sector. You just need to b very much selective while choosing the company. This is not a very easy task we must say. Throughout the article we are going to highlight the several aspects of marketing your business. So you just need to go through this piece of writing carefully. Here we go.

Social networks in China 

Do you have any idea how much beneficial a social media site in China can be for the promotion of your business. If you are running a business these days then there is no doubt that it is the high time to market it properly. Do you have any idea about the way 6you can market your business? Even you know it there will be lesser time in your hand to do this. There is good news that there are several marketing agencies have been introduced into the market. If you go online then you would come to know about this. Now your job is to get the best agency. There is certain process of choosing the best agency. Here in this article we are going to make you familiar with the entire process of choosing. So you need to read the article with rapt attention. 

WeChat in China

Chinese individuals use WeChat each time yet for brands, it’s not helpful yet. There is an almost no popular impact. The expense of getting a “fan” is extremely costly and few fans will see your data. For little and medium organizations, open doors for promoting are not created. Besides, WeChat bolted all endeavors wild commercials on it’s application, you can’t put a value, recordings are restricted and viral amusements have been expelled. So it’s truly hard for a brand to utilize this application for its advancement.
A Good Advertising Agency, A Must If You Want To Do Business In China
Most organizations today have digital advertising or social advertising departments.  But with the viral and quite uncontrollable nature of social media, the key messages or even the manufacturer snapshot would be broken by using negative assertions or suggestions. In short, this has intended bad publicity that organizations could barely fully grasp and manipulate.    We’ve spoken to Matikas Santos, Newslab improvements Editorial Lead of inquirer.Net, who has provide you with an exciting tackle impact tendencies earlier than they become viral.

Search engine advertising revenue reached 68.26 billion RMB

In 2015, the entire search engine advertising revenue reached 68.26 billion RMB (US $ 10.55 billion) - an increase of 32.2.7 percent compared to last year, according to iResearch. In terms of revenue continues Baidu's Guide to be the Chinese search engine market (80 percent), followed by Google, Qihoo360 and Sogou

mardi 23 août 2016

Search Engine Market Share in China

With 688 million Internet users and growing, China has to expand a compelling market for Western companies globally on itself. What makes it even more tempting this market is the number of Chinese Internet users is growing at a rate that far exceeds that of most countries, talking on the market for the company growth potential. Despite the incredible potential, China is a unique market, and many companies lack the knowledge and expertise required in online marketing in China to succeed. In fact, most marketers have no idea where to start. As digital marketing agency international services, we often recommend our customers to start using the search engine. It is the ideal introduction to start site to gain visibility and traction in a new market.
The aim of this article is an idea of ​​B2B marketers why search engine marketing in China is important to give, and why Chinese search engines differ from Google or Bing or other Western search engines.

Baidu number One 

A large user base and a broad business adoption

First, let me offer a few statistics, the width and depth of the online marketplace in China illustrate. According to data from CNNIC (China Internet Network Information Center), as of December 2015, there were 566 million people using search engines that for the majority of Chinese Internet users (82.3 percent) and there is an increase of 44 million users accounts year -over-year. In comparison, there are an estimated 219 million users of search engines in the United States in 2016, which was only 4 million more than, 2015.

Users will not only personal searches, but search engines are also used in business settings. From December 2015 33.8% of companies had Internet-based marketing activities and more than half (47.4 percent) had invested launched in search engine marketing.
Online sales and marketing efforts in China are still in the early stages of development, but their use is growing rapidly with the growth of technology and e-commerce. A study by Nielson shows online sales currently comprise 11 percent of total retail sales in China, but it is at a significant rate increases - 53 percent! - Year for year. Not Google, but Baidu, Qihoo 360 Sogou.

When Western marketers on search marketing to speak, Google is the big player. However, it is a different story in China. Google links for censorship in 2010 China. Since then, when users enter, they will be redirected to which is the offer of Google presence Hong Kong. Even like this, only a few Chinese use; right now, Google accounts for only 0.34% market share by the use in China. source

In China, the three best search engine players are Baidu, Qihoo360 (also known as Haosou) and Sogou. Baidu has 54.3 percent of the market share of the use, Qihoo 360 accounts for 29.24 percent and 14.71 percent holding Sogou.

Search engine advertising revenue reached 68.26 billion RMB

In 2015, the entire search engine advertising revenue reached 68.26 billion RMB (US $ 10.55 billion) - an increase of 32.2.7 percent compared to last year, according to iResearch. In terms of revenue continues Baidu's Guide to be the Chinese search engine market (80 percent), followed by Google, Qihoo360 and Sogou

Thank you to Eric for the information

jeudi 7 juillet 2016

Chinese economy is changing #China

1990 China was hardly a middle class. In 2000, households 5m made between $ 11,500 and $ 43,000 per year in current dollars; 225m do today. In 2020, the ranks of the Chinese middle class may well outnumber the Europeans. This amazing development has spurred growth in the world and transformed China. Paddyfields have given way to skyscrapers, bicycles congestion. An inward-looking nation has become more cosmopolitan: last year the Chinese took trips abroad 120m, an increase four times in a decade. A large Chinese chattering class has emerged on social media.
However, something is missing. In other authoritarian countries that grew rich, the new middle classes demanded political change. South Korea protests led by students in the 1980s helped end military rule. In Taiwan in the 1990 requirements of the middle class for Democracy led an authoritarian government to allow free elections.

Chinese economy is changing

Many experts believe that China is an exception to this trend. Many Chinese cities are now as rich as South Korea and Taiwan were when they started to change. Yet since the tanks crushed protests in Tiananmen Square in 1989, China has seen a large rallies for democracy. The President of China, Xi Jinping, has nothing but contempt for the democratic political showed.

There is evidence that this approach works. The hard line Xi is widely admired in China as a strong man and a fighter against corruption. Few middle-class Chinese say they want democracy, not only because speaking up might get them into trouble. Many are watching the chaos that followed the Arab Spring, and declining. Some see the decision of Britain to leave the European Union as a sign that ordinary voters can not be trusted to solve the complex political issues. The Chinese government can be merciless towards his critics, but at least he let his people make money. As long as they keep out of politics, they can say and do pretty much what they want. anxious times Scratch the surface, however, and the Chinese middle class is far from content (see our special report in this issue). Its members are prosperous, they feel threatened. They worry about who will care for them when they get older; most couples have only one child, and the public safety net is rudimentary. They fret that if they get sick, hospital bills can erase their wealth. If they own a home, 80% of them do, they fear losing; China's property rights can be reversed to suit a greedy official. They fear for their savings, too; Banks offer ridiculously low interest rates and alternative investments are regulated poorly or not at all. No Ponzi scheme in history trapped more investors than that collapsed in China in January.

Chinese middle class 

Many Chinese middle class are also angry. Many scoff when they are force-fed Marxism. Even more rage about corruption that plagues every sector and activity, and about nepotism, which recognizes connections to the talent and hard work. Almost all of the smoke pollution that clogs the lungs, shortens their life and night to their children. They can not help but notice that some polluters with important friends foul the air, soil and water with impunity.

And some feel frustrated. China has more than 2m NGOs. Many of those who work for them are people of the middle class who try to do their best society, regardless of party. Some agitate for a cleaner environment, a more equitable treatment of workers, or to end discrimination against women or homosexuals, or migrants. None of these groups openly defy the monopoly of party power, but they often oppose the way he exercises. The party includes the middle class, which includes many members of 88m, is the foundation for its support. When Xi arrived in power in 2012, it echoes the average American with inspiring pro-class speech of a "Chinese dream." The party gauges public opinion in order to meet the expectations and relieve social pressures.

Even so, it is hard to see China's problems are solved without more transparency, responsible government. Without the rule of law, Mr. Xi professes to believe in any property or person of the individual can really be sure. Without a more open system of government, corruption can not be routinely detected and eradicated. And without freedom of speech, NGOs will not change.
The average rages
After thousands of years of tumultuous history and the most recent memories of the bloody Cultural Revolution of the 1960s, the Chinese often say they have a deep-seated fear of chaos. But nearly half of all people living in cities are under 35. They know little about the Mao era anarchy. When they feel that the government does not listen to us, some are willing to stand up and complain. Take the thousands of people of the middle class in the southern Chinese city of Lubu, who protested on July 3 on plans to build a waste incinerator there. They fought with police and tried to storm the government offices.

These events are frequent. There were 180,000 in 2010, Tsinghua University, since when there has been no good estimates. When growth is fast, the stability followed, but as the economy slows, the agitation is likely to spread, especially since the party has to make difficult choices, such as closing factories, the restructuring of public enterprises and the fight against pollution. Ultimately the fate of the middle class protests is likely to depend on the party elite. The 1989 pro-democracy movement took off because some of its members have also promoted the reform. There is no sign of another Tiananmen, but there are tensions within the leadership. Xi made enemies with his anti-corruption purges, which seem to hit harder than rivals allies (a recent target is a former chief adviser to Hu Jintao, his predecessor section to see). Xi's colleagues are jockeying for power.

The game can repel challenges for many years. China's vast security state apparatus moves quickly to crush the unrest. However, to rely on repression alone would be a mistake. China's middle class will grow and so, too, its demands for change. The party must begin to answer these demands, or the greatest middle class the world can still destroy.

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