mercredi 26 octobre 2016

Why China’s consumers will continue to surprise the world

China has an impressive history of consuming. Yet in recent times, you can not pick up a newspaper, go online or watch TV without hearing continual moaning about the country's slowing economic growth and the need for "rebalancing". The reality is that Chinese consumers will continue to increase in richness and complexity. And if you are worried about economic importance of the country is down, you are probably looking at his performance in the wrong direction.

Purchasing abroad

 "Daiguo," which means "the name" in Mandarin, is a retail company managed by young immigrants or foreign students who purchase products in a foreign country and sell them to consumers at home in China.
 Daigou the trade became popular in Europe, where enterprising individuals ship luxury goods such as Gucci handbags in China. But in Australia, trade involved mostly everyday items such as food, cosmetics, wine and clothing. The report, a company of 40,000 "daiguo" are doing about Australia, and mall is Sydney, who has a Chinese community growing and has many direct flights to China, making it easier for carry goods.
 One of them is Rika Wenjing, 24, graduated in accounting from Wuhan, which sells baby food, supplements and skin lotions to customers in China. She told the BBC she worked part time in the last two years as "daiguo" and has built a network of approximately 300 customers who are willing to pay high prices for Australian trustworthy products .
 "At first, I just had my friends and my aunt to buy baby formula or unique brands from Australia, like Ugg boots. Then I wanted to build a platform to show more products for them" Rika told the BBC. "I do not just want to make money, I want to deliver goods to my friends." Although the Chinese government tightened regulations on cross-border online shopping early this year, the trade "daiguo" continue, especially in the baby milk formula, known as "white gold". Following the 2008 melanin contamination in dairy products that killed six children and affected nearly 300,000 in China, imported milk has become a popular product.

< Read more: Do not worry

% of consumer spending GDP

 As in most of the developing economies of Asia, the rapid growth of China was founded on savings, investment and exports. You get to save your people, to move to cities, work in factories, and do things. This is sold and the money is brought home for investment. In addition, you get foreign investment as well. This process has enabled China to develop its infrastructure largely with his own money. This, incidentally, is not the norm. Developing economies generally borrow foreign and such default-for, US states including Mississippi and Florida were chronic defaulting on foreign debt since they were first developed.

< One of the drawbacks of this first-investment approach is that it makes the consumer look small and often as it shrinks. Chinese consumption has declined by about 51 percent of gross domestic product in 1985 to 43 percent in 1995, 38 percent in 2005 and 34 percent in 2013. By comparison, consumption is about 61 percent Japan and about 68 percent in the United States. In fact, small and reduce China's consumption percentage is one reason why people keep talking about "rebalancing" -the need for the economy to be driven more by consumer spending and investment and exports.

mardi 4 octobre 2016

Marketing studies in China : top 5 articles of the month

Today we will show you 5 articles that might interested you for your business development in China. 

How to be a goo businessman in China

Being a businessman in China you should value the importance of the marketing. Nowadays we can go for the online procedure in case of marketing. In this way you can reach to a thousand people within a single click. This should be kept in your mind. If you go online and search over there then you come to see that a number of companies are working in that particular sector. You just need to b very much selective while choosing the company. This is not a very easy task we must say. Throughout the article we are going to highlight the several aspects of marketing your business. So you just need to go through this piece of writing carefully. Here we go.

Social networks in China 

Do you have any idea how much beneficial a social media site in China can be for the promotion of your business. If you are running a business these days then there is no doubt that it is the high time to market it properly. Do you have any idea about the way 6you can market your business? Even you know it there will be lesser time in your hand to do this. There is good news that there are several marketing agencies have been introduced into the market. If you go online then you would come to know about this. Now your job is to get the best agency. There is certain process of choosing the best agency. Here in this article we are going to make you familiar with the entire process of choosing. So you need to read the article with rapt attention. 

WeChat in China

Chinese individuals use WeChat each time yet for brands, it’s not helpful yet. There is an almost no popular impact. The expense of getting a “fan” is extremely costly and few fans will see your data. For little and medium organizations, open doors for promoting are not created. Besides, WeChat bolted all endeavors wild commercials on it’s application, you can’t put a value, recordings are restricted and viral amusements have been expelled. So it’s truly hard for a brand to utilize this application for its advancement.
A Good Advertising Agency, A Must If You Want To Do Business In China
Most organizations today have digital advertising or social advertising departments.  But with the viral and quite uncontrollable nature of social media, the key messages or even the manufacturer snapshot would be broken by using negative assertions or suggestions. In short, this has intended bad publicity that organizations could barely fully grasp and manipulate.    We’ve spoken to Matikas Santos, Newslab improvements Editorial Lead of inquirer.Net, who has provide you with an exciting tackle impact tendencies earlier than they become viral.

Search engine advertising revenue reached 68.26 billion RMB

In 2015, the entire search engine advertising revenue reached 68.26 billion RMB (US $ 10.55 billion) - an increase of 32.2.7 percent compared to last year, according to iResearch. In terms of revenue continues Baidu's Guide to be the Chinese search engine market (80 percent), followed by Google, Qihoo360 and Sogou

mardi 23 août 2016

Search Engine Market Share in China

With 688 million Internet users and growing, China has to expand a compelling market for Western companies globally on itself. What makes it even more tempting this market is the number of Chinese Internet users is growing at a rate that far exceeds that of most countries, talking on the market for the company growth potential. Despite the incredible potential, China is a unique market, and many companies lack the knowledge and expertise required in online marketing in China to succeed. In fact, most marketers have no idea where to start. As digital marketing agency international services, we often recommend our customers to start using the search engine. It is the ideal introduction to start site to gain visibility and traction in a new market.
The aim of this article is an idea of ​​B2B marketers why search engine marketing in China is important to give, and why Chinese search engines differ from Google or Bing or other Western search engines.

Baidu number One 

A large user base and a broad business adoption

First, let me offer a few statistics, the width and depth of the online marketplace in China illustrate. According to data from CNNIC (China Internet Network Information Center), as of December 2015, there were 566 million people using search engines that for the majority of Chinese Internet users (82.3 percent) and there is an increase of 44 million users accounts year -over-year. In comparison, there are an estimated 219 million users of search engines in the United States in 2016, which was only 4 million more than, 2015.

Users will not only personal searches, but search engines are also used in business settings. From December 2015 33.8% of companies had Internet-based marketing activities and more than half (47.4 percent) had invested launched in search engine marketing.
Online sales and marketing efforts in China are still in the early stages of development, but their use is growing rapidly with the growth of technology and e-commerce. A study by Nielson shows online sales currently comprise 11 percent of total retail sales in China, but it is at a significant rate increases - 53 percent! - Year for year. Not Google, but Baidu, Qihoo 360 Sogou.

When Western marketers on search marketing to speak, Google is the big player. However, it is a different story in China. Google links for censorship in 2010 China. Since then, when users enter, they will be redirected to which is the offer of Google presence Hong Kong. Even like this, only a few Chinese use; right now, Google accounts for only 0.34% market share by the use in China. source

In China, the three best search engine players are Baidu, Qihoo360 (also known as Haosou) and Sogou. Baidu has 54.3 percent of the market share of the use, Qihoo 360 accounts for 29.24 percent and 14.71 percent holding Sogou.

Search engine advertising revenue reached 68.26 billion RMB

In 2015, the entire search engine advertising revenue reached 68.26 billion RMB (US $ 10.55 billion) - an increase of 32.2.7 percent compared to last year, according to iResearch. In terms of revenue continues Baidu's Guide to be the Chinese search engine market (80 percent), followed by Google, Qihoo360 and Sogou

Thank you to Eric for the information

jeudi 7 juillet 2016

Chinese economy is changing #China

1990 China was hardly a middle class. In 2000, households 5m made between $ 11,500 and $ 43,000 per year in current dollars; 225m do today. In 2020, the ranks of the Chinese middle class may well outnumber the Europeans. This amazing development has spurred growth in the world and transformed China. Paddyfields have given way to skyscrapers, bicycles congestion. An inward-looking nation has become more cosmopolitan: last year the Chinese took trips abroad 120m, an increase four times in a decade. A large Chinese chattering class has emerged on social media.
However, something is missing. In other authoritarian countries that grew rich, the new middle classes demanded political change. South Korea protests led by students in the 1980s helped end military rule. In Taiwan in the 1990 requirements of the middle class for Democracy led an authoritarian government to allow free elections.

Chinese economy is changing

Many experts believe that China is an exception to this trend. Many Chinese cities are now as rich as South Korea and Taiwan were when they started to change. Yet since the tanks crushed protests in Tiananmen Square in 1989, China has seen a large rallies for democracy. The President of China, Xi Jinping, has nothing but contempt for the democratic political showed.

There is evidence that this approach works. The hard line Xi is widely admired in China as a strong man and a fighter against corruption. Few middle-class Chinese say they want democracy, not only because speaking up might get them into trouble. Many are watching the chaos that followed the Arab Spring, and declining. Some see the decision of Britain to leave the European Union as a sign that ordinary voters can not be trusted to solve the complex political issues. The Chinese government can be merciless towards his critics, but at least he let his people make money. As long as they keep out of politics, they can say and do pretty much what they want. anxious times Scratch the surface, however, and the Chinese middle class is far from content (see our special report in this issue). Its members are prosperous, they feel threatened. They worry about who will care for them when they get older; most couples have only one child, and the public safety net is rudimentary. They fret that if they get sick, hospital bills can erase their wealth. If they own a home, 80% of them do, they fear losing; China's property rights can be reversed to suit a greedy official. They fear for their savings, too; Banks offer ridiculously low interest rates and alternative investments are regulated poorly or not at all. No Ponzi scheme in history trapped more investors than that collapsed in China in January.

Chinese middle class 

Many Chinese middle class are also angry. Many scoff when they are force-fed Marxism. Even more rage about corruption that plagues every sector and activity, and about nepotism, which recognizes connections to the talent and hard work. Almost all of the smoke pollution that clogs the lungs, shortens their life and night to their children. They can not help but notice that some polluters with important friends foul the air, soil and water with impunity.

And some feel frustrated. China has more than 2m NGOs. Many of those who work for them are people of the middle class who try to do their best society, regardless of party. Some agitate for a cleaner environment, a more equitable treatment of workers, or to end discrimination against women or homosexuals, or migrants. None of these groups openly defy the monopoly of party power, but they often oppose the way he exercises. The party includes the middle class, which includes many members of 88m, is the foundation for its support. When Xi arrived in power in 2012, it echoes the average American with inspiring pro-class speech of a "Chinese dream." The party gauges public opinion in order to meet the expectations and relieve social pressures.

Even so, it is hard to see China's problems are solved without more transparency, responsible government. Without the rule of law, Mr. Xi professes to believe in any property or person of the individual can really be sure. Without a more open system of government, corruption can not be routinely detected and eradicated. And without freedom of speech, NGOs will not change.
The average rages
After thousands of years of tumultuous history and the most recent memories of the bloody Cultural Revolution of the 1960s, the Chinese often say they have a deep-seated fear of chaos. But nearly half of all people living in cities are under 35. They know little about the Mao era anarchy. When they feel that the government does not listen to us, some are willing to stand up and complain. Take the thousands of people of the middle class in the southern Chinese city of Lubu, who protested on July 3 on plans to build a waste incinerator there. They fought with police and tried to storm the government offices.

These events are frequent. There were 180,000 in 2010, Tsinghua University, since when there has been no good estimates. When growth is fast, the stability followed, but as the economy slows, the agitation is likely to spread, especially since the party has to make difficult choices, such as closing factories, the restructuring of public enterprises and the fight against pollution. Ultimately the fate of the middle class protests is likely to depend on the party elite. The 1989 pro-democracy movement took off because some of its members have also promoted the reform. There is no sign of another Tiananmen, but there are tensions within the leadership. Xi made enemies with his anti-corruption purges, which seem to hit harder than rivals allies (a recent target is a former chief adviser to Hu Jintao, his predecessor section to see). Xi's colleagues are jockeying for power.

The game can repel challenges for many years. China's vast security state apparatus moves quickly to crush the unrest. However, to rely on repression alone would be a mistake. China's middle class will grow and so, too, its demands for change. The party must begin to answer these demands, or the greatest middle class the world can still destroy.

more information on :

mercredi 17 février 2016

E-Commerce Market in China is booming Check the figures

E-Commerce Market in China is booming Check the figures !

Top 10 provinces with online shopping highest average pass on Taobao are Shanghai, Zhejiang, Jiangsu, Fujian, Guangdong, Xinjiang, Sichuan, Tianjin, Beijing and Liaoning as Taobao based on data in September 2015. October 2014 provinces with the lowest average passes are Gansu, Qinghai and Tibet. regional economic level influenced the level of the market of online shopping development. The first five provinces to the highest online consumer located in the southeastern coastal provinces where citizens have obtained a higher level of average income.

e-Commerce in China

 E-commerce in Shanghai, Zhejiang, Jiangsu, Fujian and Guangdong has entered an advanced stage. These five regions received and delivered the most online control packets in China. Jiangsu, Zhejiang and Shanghai in total account for 15% of national package delivery Double celebration 11 shopping in 2015.

The three provinces packets received on Double 11 represented 25% of the total and packets sent from these provinces accounted for half of the total. concentration of the population, a large volume of e-business companies (such as Alibaba in Hangzhou, Zhejiang) and low delivery costs led to the busy transport logistics here. transport system and further stimulated well-developed logistics online shopping. The purchasing power is relatively strong in Shanghai, Zhejiang, Jiangsu, Fujian and Guangdong. Many were new demands stimulated by the market of online shopping.

Check also : 

We are a Marketing Agency , #Chinese and French joint-venture with more than 10 years of experience in SEO for...
Posted by Etail China on Saturday, February 13, 2016

mardi 25 août 2015

meinolf a realiable company in China

Over the years the company is committed to laboratory automation independent design, manufacture, integration services; undertook a comprehensive inspection and analysis equipment operation, maintenance, repair work; while in industrial automation

In the field of automation, the United States Norfolk develop and manufacture single products and systems for a number of first home and abroad, with dozens of patents, and won the Sichuan Provincial Science and Technology Progress Award, the Steel Association Honor Quality Award, Science and Technology, Shanghai special innovation fund Norfolk United States has nearly 80 professional maintenance engineers for inspection and analysis, the major provinces in the country set up 22 professional and technical service stations.

Corporate culture: the pursuit of perfection, commitment, shared happiness Shanghai Science and Technology Co., Ltd. United States Norfolk, stock code 430 764, three new board listed company, is the only integrated service providers Laboratory Automation System integrators and testing equipment.

       Norfolk US company through ISO9008 quality management system certification, ISO14001 environmental management system certification, OHSAS18000 occupational safety and health certification; high-tech enterprises in Shanghai
       Industry, the Shanghai contract Shou business integrity.
               Over the years the company is committed to laboratory automation independent design, manufacture, integration services; undertook a comprehensive inspection and analysis equipment operation, maintenance, repair work; while in the industrial automation

        Unique in the field. In the field of automation, the United States Norfolk develop and manufacture single products and systems for a number of first home and abroad, with dozens of patents, and won the Sichuan Provincial Science and Technology Progress Award,         Honor Steel Association Quality Award, Science and Technology, Shanghai special innovation fund.

              Norfolk products throughout the United States and major steel mills, including Baosteel, Anshan Iron and Steel, Shougang, Wuhan Iron and Steel, Maanshan Steel, Sha Steel, heavy steel, Panzhihua Iron and Steel, Xingcheng Special Steel, the new steel smelting, steel beads, Meishan Steel, Bayi Steel, Guangzhou Iron and Steel ,         Jiyuan Iron and Steel, Xining Special Steel, Jiuquan Iron and Steel, Shanghai Special Steel, the new steel, Nanjing Steel, Bao Tong, Chengdu Iron & Steel, Shandong Iron and Steel, Hebei Iron and Steel, Bao Steel, Valin Iron & Steel, Formosa, shield valves, large         All cars.

              Norfolk United States has nearly 80 professional maintenance engineers for inspection and analysis, the major provinces in the country has established 17 professional and technical service stations.               In the future, the United States and Norfolk will continue to follow the trend, seize the opportunity to change their ideas, innovation, culture gave birth to good people, to shape people mature management, to the advantage of the incentive pay people,        And all my colleagues work together to promote ** greater development, and create new US development Norfolk glory.

Olivier VEROT

lundi 16 mars 2015

Interview of market research company intern in Shanghai

Interview of market research company intern in Shanghai

Emily is intern for Shanghai market research firm Daxue Consulting and TOEIC preparation plateform Global Exam. See below her vision of her job and of China market.

Q: Can you tell us more about yourself? Education? Experience?
My major is world economy, Shanghai University of Finance and Economics, and my expected graduation year is 2016.
I have an internship of Nielsen, GBS CR DA, for 6 months. And I have campus experience of Lenovo and Work and Study Center.

Q: Can you tell us more about the city where you come from in China in terms of culture, economy and history? 
I come from Yancheng, Jiangsu province. It is a seashore city with a long history. And it contributed a lot to the 1937-1945 war. Nowadays, the city is developing very fast, with the privilege polities and hard work of the cute people here. For sure, the future of the city is quite bright.

Q: What brought you to Daxue Consulting?
Daxue consulting is a fast developing consulting company, with a great prospect of the market, and professional research skills. By being a PTA of Daxue, I am sure that my communication skills and my ability to work under pressure could be highly improved.

Q: Can you tell us about the biggest change you have been witnessing in China over the last 10 years?
For me, the biggest change that I have undergone is the potential of people. Instead of copying and admiring the success of other countries, we have find a way that fit us best and keep doing every possible things to build a better society.

Q: China has changed so quickly. What is your vision of China in 10 years? 

China has taken its responsibility as a powerful country, and help the world economy to grow. Let’s say, by the entering of WTO, by the success of 2008 Olympics, and so on. In the coming 10 years, we are going to be involved in more international affairs and develop further.

Q: How do you see yourself in 10 years?
After graduation, I hope to enter the finance industry. By great opportunity and of course the hard work, I am sure to make myself well fitted with the fast developing times. I also see myself as a great wife and mother in the coming 10 years, for me, family is as important as work.

Q: What do you do in your free time? Why? What for?
During my free time, as well as reading some books, I’d also like to watch American TV series, for me, the high-technology and wonderful life is what I like and what I am working for.What’s more, voluntary work is what I also pay attention to. Those experiences help me to deeper understand the society and make new friends.

Q: What is special about you? Cooking? Playing an instrument? Sport? Painting? Own story? Etc. 
I have extreme passion about cooking, and will take a try when available. My hosting skills are very professional. I have hosted plenty of programs and meetings at school. Also good at giving lecture.

Q: Any other comment you would like to add?

With daily accompany, you will find me a very careful and caring person.