SEO for China, optimize for Baidu It is better
Recently, with all the changes that happened on Google ( Reader disappearance of Keyword Tool, change the display of SERP , etc. . ), I confess that I rather regret the closure of these convenient services. Therefore , to change the Google I began to interest me and want to specialize on SEO Search Engine Chinese , Baidu (百度) .
Optimize your website for BaiduI issue you this article , the main advice I would give to a webmaster trying to optimize your site Baidu. Some recommendations to properly optimize the site, source
Have a website with a domain name of this size http://www.wensitename.cn
Or if this is not possible, have a site with a subdomain http://cn.website.com
- Use keywords in URLs pinyin
- The site must be fully translated into Simplified Chinese
- The site should be hosted on a Chinese server to maximize the chances of being seen by Baiduspider ( the crawler Baidu )
- To the study of keywords from the Keyword Generator Baidu
- Have meta title in Chinese no more than 20 Chinese characters
- Have more inbound links as possible (directories, linkbaiting , etc.).
- Being very active in the Chinese social networks ( Weibo , Renren , etc.).
- Not to post anything about everything that is sensitive topic related to politics / government (note the absolute censorship ) ...
Duplicate content no problem on BaiduThe duplicate content is not penalized by Baidu, but I still recommend you to have pages offering interesting and unique content ( as do copy / paste without added value for everyone ) . Baidu Webmaster Tools
Baidu Webmaster Tools (百度 站长 平台) is equivalent with Google Webmaster Tools , I find even more features . To use tools such as Baidu robots.txt generator , the optimization of web pages (页面 优化 建议) tool , it is not required to have an account . Can generate free robots.txt optimized for Chinese search engines such as Baidu , 360, etc. . without making mistakes ! :)
There is a test that I realized via the article:
Tests Currently all tools are Baidu in Chinese. The barrier of the Chinese language can be a barrier for many, but as these are technical terms and short ( usually April to June characters ), I think that Google Translate can help you . SEO best practices offered by Baidu
In tools Baidu Webmaster Tools, there is a feature I love ! This optimization is the web pages tool . You give a web page to the tool, and it tells you all the places that need to be better optimize ... and where you 've done your SEO work ! Baidu mismanaging 301s , and must do as little as possible. source
Analyze on Moz
The address http://www.moz.com does a redirect on http://moz.com . Baidu says that as a technical problem when it is not really .
For the rest, MOZ was all good :) according to Baidu No Flash , no Frame, URL clean, well written meta tags , etc. . But as you can see , even MOZ not a perfect web page . The key is to fully optimize , and never give up.
Those are my main recommendations for Chinese SEO . I am constantly learning and discovery , and if I find more tips , I will not delay me to share with you.