samedi 21 décembre 2013

SEO for China, optimize for Baidu It is better

SEO for China, optimize for Baidu It is better



Recently, with all the changes that happened on Google ( Reader disappearance of Keyword Tool, change the display of SERP , etc. . ), I confess that I rather regret the closure of these convenient services. Therefore , to change the Google I began to interest me and want to specialize on SEO Search Engine Chinese , Baidu (百度) .

 image source

 Optimize your website for Baidu

I issue you this article , the main advice I would give to a webmaster trying to optimize your site Baidu. Some recommendations to properly optimize the site, source
Have a website with a domain name of this size http://www.wensitename.cn
Or if this is not possible, have a site with a subdomain http://cn.website.com
  1. Use keywords in URLs pinyin
  2. Do not have a Flash site or full of JavaScript
  3. The site must be fully translated into Simplified Chinese
  4. The site should be hosted on a Chinese server to maximize the chances of being seen by Baiduspider ( the crawler Baidu )
  5. To the study of keywords from the Keyword Generator Baidu
  6. Have meta title in Chinese no more than 20 Chinese characters
  7. Have more inbound links as possible (directories, linkbaiting , etc.).
  8. Being very active in the Chinese social networks ( Weibo , Renren , etc.).
  9. Not to post anything about everything that is sensitive topic related to politics / government (note the absolute censorship ) ...
sources:
  1. Linkedin

Duplicate content no problem on Baidu

The duplicate content is not penalized by Baidu, but I still recommend you to have pages offering interesting and unique content ( as do copy / paste without added value for everyone ) . Baidu Webmaster Tools
Baidu Webmaster Tools (百度 站长 平台) is equivalent with Google Webmaster Tools , I find even more features . To use tools such as Baidu robots.txt generator , the optimization of web pages (页面 优化 建议) tool , it is not required to have an account . Can generate free robots.txt optimized for Chinese search engines such as Baidu , 360, etc. . without making mistakes ! :)

There is a test that I realized via the article:

Baidu Robots


Tests Currently all tools are Baidu in Chinese. The barrier of the Chinese language can be a barrier for many, but as these are technical terms and short ( usually April to June characters ), I think that Google Translate can help you . SEO best practices offered by Baidu
In tools Baidu Webmaster Tools, there is a feature I love ! This optimization is the web pages tool . You give a web page to the tool, and it tells you all the places that need to be better optimize ... and where you 've done your SEO work ! Baidu mismanaging 301s , and must do as little as possible. source


Analyze on Moz 


The address http://www.moz.com does a redirect on http://moz.com . Baidu says that as a technical problem when it is not really .
MOZ should also reduce the JavaScript code on the page and put the codes JS remaining at the end of the HTML page.
For the rest, MOZ was all good :) according to Baidu No Flash , no Frame, URL clean, well written meta tags , etc. . But as you can see , even MOZ not a perfect web page . The key is to fully optimize , and never give up.
Those are my main recommendations for Chinese SEO . I am constantly learning and discovery , and if I find more tips , I will not delay me to share with you.

1 commentaire:

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