mardi 23 août 2016

Search Engine Market Share in China

With 688 million Internet users and growing, China has to expand a compelling market for Western companies globally on itself. What makes it even more tempting this market is the number of Chinese Internet users is growing at a rate that far exceeds that of most countries, talking on the market for the company growth potential. Despite the incredible potential, China is a unique market, and many companies lack the knowledge and expertise required in online marketing in China to succeed. In fact, most marketers have no idea where to start. As digital marketing agency international services, we often recommend our customers to start using the search engine. It is the ideal introduction to start site to gain visibility and traction in a new market.
The aim of this article is an idea of ​​B2B marketers why search engine marketing in China is important to give, and why Chinese search engines differ from Google or Bing or other Western search engines.

Baidu number One 

A large user base and a broad business adoption

First, let me offer a few statistics, the width and depth of the online marketplace in China illustrate. According to data from CNNIC (China Internet Network Information Center), as of December 2015, there were 566 million people using search engines that for the majority of Chinese Internet users (82.3 percent) and there is an increase of 44 million users accounts year -over-year. In comparison, there are an estimated 219 million users of search engines in the United States in 2016, which was only 4 million more than, 2015.

Users will not only personal searches, but search engines are also used in business settings. From December 2015 33.8% of companies had Internet-based marketing activities and more than half (47.4 percent) had invested launched in search engine marketing.
Online sales and marketing efforts in China are still in the early stages of development, but their use is growing rapidly with the growth of technology and e-commerce. A study by Nielson shows online sales currently comprise 11 percent of total retail sales in China, but it is at a significant rate increases - 53 percent! - Year for year. Not Google, but Baidu, Qihoo 360 Sogou.

When Western marketers on search marketing to speak, Google is the big player. However, it is a different story in China. Google links for censorship in 2010 China. Since then, when users enter, they will be redirected to which is the offer of Google presence Hong Kong. Even like this, only a few Chinese use; right now, Google accounts for only 0.34% market share by the use in China. source

In China, the three best search engine players are Baidu, Qihoo360 (also known as Haosou) and Sogou. Baidu has 54.3 percent of the market share of the use, Qihoo 360 accounts for 29.24 percent and 14.71 percent holding Sogou.

Search engine advertising revenue reached 68.26 billion RMB

In 2015, the entire search engine advertising revenue reached 68.26 billion RMB (US $ 10.55 billion) - an increase of 32.2.7 percent compared to last year, according to iResearch. In terms of revenue continues Baidu's Guide to be the Chinese search engine market (80 percent), followed by Google, Qihoo360 and Sogou

Thank you to Eric for the information

Aucun commentaire:

Enregistrer un commentaire