mercredi 26 octobre 2016

Why China’s consumers will continue to surprise the world


China has an impressive history of consuming. Yet in recent times, you can not pick up a newspaper, go online or watch TV without hearing continual moaning about the country's slowing economic growth and the need for "rebalancing". The reality is that Chinese consumers will continue to increase in richness and complexity. And if you are worried about economic importance of the country is down, you are probably looking at his performance in the wrong direction.

Purchasing abroad

 "Daiguo," which means "the name" in Mandarin, is a retail company managed by young immigrants or foreign students who purchase products in a foreign country and sell them to consumers at home in China.
 Daigou the trade became popular in Europe, where enterprising individuals ship luxury goods such as Gucci handbags in China. But in Australia, trade involved mostly everyday items such as food, cosmetics, wine and clothing. The report, a company of 40,000 "daiguo" are doing about Australia, and mall is Sydney, who has a Chinese community growing and has many direct flights to China, making it easier for carry goods.
 One of them is Rika Wenjing, 24, graduated in accounting from Wuhan, which sells baby food, supplements and skin lotions to customers in China. She told the BBC she worked part time in the last two years as "daiguo" and has built a network of approximately 300 customers who are willing to pay high prices for Australian trustworthy products .
 "At first, I just had my friends and my aunt to buy baby formula or unique brands from Australia, like Ugg boots. Then I wanted to build a platform to show more products for them" Rika told the BBC. "I do not just want to make money, I want to deliver goods to my friends." Although the Chinese government tightened regulations on cross-border online shopping early this year, the trade "daiguo" continue, especially in the baby milk formula, known as "white gold". Following the 2008 melanin contamination in dairy products that killed six children and affected nearly 300,000 in China, imported milk has become a popular product.

< Read more: Do not worry http://en.yibada.com/articles/169658/20161025/growing-daiguo-businesses-allow-chinese-consumers-shop-australia.htm#ixzz4OBMNik6b


% of consumer spending GDP


 As in most of the developing economies of Asia, the rapid growth of China was founded on savings, investment and exports. You get to save your people, to move to cities, work in factories, and do things. This is sold and the money is brought home for investment. In addition, you get foreign investment as well. This process has enabled China to develop its infrastructure largely with his own money. This, incidentally, is not the norm. Developing economies generally borrow foreign and such default-for, US states including Mississippi and Florida were chronic defaulting on foreign debt since they were first developed.
http://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/why-chinas-consumers-will-continue-to-surprise-the-world


< One of the drawbacks of this first-investment approach is that it makes the consumer look small and often as it shrinks. Chinese consumption has declined by about 51 percent of gross domestic product in 1985 to 43 percent in 1995, 38 percent in 2005 and 34 percent in 2013. By comparison, consumption is about 61 percent Japan and about 68 percent in the United States. In fact, small and reduce China's consumption percentage is one reason why people keep talking about "rebalancing" -the need for the economy to be driven more by consumer spending and investment and exports.

mardi 4 octobre 2016

Marketing studies in China : top 5 articles of the month

Today we will show you 5 articles that might interested you for your business development in China. 

How to be a goo businessman in China

Being a businessman in China you should value the importance of the marketing. Nowadays we can go for the online procedure in case of marketing. In this way you can reach to a thousand people within a single click. This should be kept in your mind. If you go online and search over there then you come to see that a number of companies are working in that particular sector. You just need to b very much selective while choosing the company. This is not a very easy task we must say. Throughout the article we are going to highlight the several aspects of marketing your business. So you just need to go through this piece of writing carefully. Here we go.


Social networks in China 

Do you have any idea how much beneficial a social media site in China can be for the promotion of your business. If you are running a business these days then there is no doubt that it is the high time to market it properly. Do you have any idea about the way 6you can market your business? Even you know it there will be lesser time in your hand to do this. There is good news that there are several marketing agencies have been introduced into the market. If you go online then you would come to know about this. Now your job is to get the best agency. There is certain process of choosing the best agency. Here in this article we are going to make you familiar with the entire process of choosing. So you need to read the article with rapt attention. 

WeChat in China

Chinese individuals use WeChat each time yet for brands, it’s not helpful yet. There is an almost no popular impact. The expense of getting a “fan” is extremely costly and few fans will see your data. For little and medium organizations, open doors for promoting are not created. Besides, WeChat bolted all endeavors wild commercials on it’s application, you can’t put a value, recordings are restricted and viral amusements have been expelled. So it’s truly hard for a brand to utilize this application for its advancement.
A Good Advertising Agency, A Must If You Want To Do Business In China
Most organizations today have digital advertising or social advertising departments.  But with the viral and quite uncontrollable nature of social media, the key messages or even the manufacturer snapshot would be broken by using negative assertions or suggestions. In short, this has intended bad publicity that organizations could barely fully grasp and manipulate.    We’ve spoken to Matikas Santos, Newslab improvements Editorial Lead of inquirer.Net, who has provide you with an exciting tackle impact tendencies earlier than they become viral.


Search engine advertising revenue reached 68.26 billion RMB


In 2015, the entire search engine advertising revenue reached 68.26 billion RMB (US $ 10.55 billion) - an increase of 32.2.7 percent compared to last year, according to iResearch. In terms of revenue continues Baidu's Guide to be the Chinese search engine market (80 percent), followed by Google, Qihoo360 and Sogou

http://chinamarketshare.blogspot.com/2016/08/search-engine-market-share-in-china.html