Social Shopping in China

After understanding the factors that have contributed to the increase of impulse purchases among Chinese consumers, we are certain of those that were converted with a question: how to make the most of the trend of impulse buying? You're in luck. In this article, we explain the brands of behavior, purchasing behavior and footage in focus, the technologies associated to retain consumers. In particular, we will show the tactics used to implement the following strategies: smart targeting, FOMO and all-in-one ecosystem. Let us dive!

Engage in social media (and segmentation) to drive consumer impulse buying Building

 Brands in China need  promoting a brand via social media in the right information to consumer groups is a crucial strategy in the digital world, especially in China. Today, an estimated 616.5 million social media users in China, the total population of the European Union! In China, these are articles that have been published by Chinese netizens, including 39.8 billion hours on social media platforms in the first half of 2017 alone. Chinese consumer encyclopedia, Chinese consumers have gained confidence in their digital social circle and depended on their latest information on recommendations, news and product reviews. Today, the China hosts an ultra-consumer company in which sellers and brands can use consumer publications on social networks to generate immediate conversion. WeChat, the retailers it is made directly to this product. The seamless purchase process, the purchase process, the purchase process, the purchase process, the purchase process, the purchase process, the purchase process, the purchase process, the purchase process purchase process, the buying process, the processing of Buil branding in China is very important

Read https://it-consultis.com/blog/social-shopping-china-solutions-maximizing-impulse-buying-among-chinese-consumers-0

Something is Wrong with the double 11

SOMETHING IS WRONG WITH 11.11 😱


 I don’t think anyone is surprised that 11.11 continues to break records year after year 🤔 Is it an amazing feat of human ingenuity and innovation? Yes.👍 Does it provide opportunities to businesses not just in China but globally? Yes.👌 But where is this going and when is it enough?🧐 When it hits $50 billion? Or 100 billion? Or a trillion?📈 There is more to success than the bottom line (or the revenue for that matter).💰 How many tons of plastic packaging waste has this festival caused?🎁 How many of the products bought will be used once (or never) and dumped?🕳 Instead of focusing on just the number - can we think about the impact?🤑 Could we incentivize suppliers to produce sustainably?🌏 Could we reward consumers for consuming mindfully?🍽 Could some of the profits be kept aside to tidy up the mess?🗑 And when are we going to realize that “things” won’t fill the emptiness we feel?🛒 What would the world be like if those who had the power to make a difference actually did?
💣 I’d like to see heros like Jack Ma do with consumption what Yao Ming did for poaching


other readings

WeChat Advertising Price and Cost

How much cost WeChat advertising ?

Good question, we will try to reply to this simple Quetsion in this Article

Moment ads adopt the CPM pricing model (cost per 1,000 impressions). There are also two purchasing systems: scheduling and auctioning.
For the planning program, advertisers can program a fixed advertising time for the next 2 to 28 days. The price is equal to where the ad will be displayed. The minimum budget is 50,000 RMB for an advertising campaign. For the bidding system (竞价 购买), it is more suitable for advertisers who need flexible ad time and constant ad optimization. It is based on real-time bidding and the minimum budget is 1000 RMB for one day.

Source GMA

Advertising ON MOMENTS ADS

There is now a greater degree of interactivity with companies than Trip Advisor that encourages users to comment and interact with content. In an interview with Social Beta, Trip Advisor commented that they had comments (see below).
Advertising opts for this social approach is very important in a unique WeChat ecosystem.
WeChat ads Moments are also much more focused on video content and have developed a clearer format for an improved user experience. This makes it possible to integrate the content on a single banner and to enhance the interactivity of the company on the ads.

BANNER ADS - A MORE TARGETED SCOPE

The developments in the banner on WeChat have been exciting to see, the advantage of the banners is always with users already engaged with the content on WeChat.
Footnotes and exchanges, for example, can be placed in targeted articles on this specific topic, you know that there is already a degree of active engagement with relevant topics. WeChat is known as "WeChat Times" in terms of users seeking information, articles are held much more important by placing ads at these content keys for long-term growth.

Online Education Market in China

English e-learning booming in China

Parents in China are eager for their children to learn English, which has increased the popularity of e-learning.
 Teachers living outside China are using video-conferencing technology to teach children at their homes.

Kindergarten in China 

In addition to her regular kindergarten classes, she practices teaching and learning to keep fit, learns painting and music to develop her artistic side, and regularly chats with an American teacher to maintain her accented English in the United States. .
Private Schools course designed to teach the basics of science, technology, engineering and mathematics.
Costing 200 yuan (S $) per session, the race combines Lego building blocks with software-based projects for kids and their own robots and functional machines. "I do not expect my daughter to earn a living in coding in the future, but I want to prepare for a world where humans will inevitably work with robots and artificial machines," said the father, Wu Yunhe, who works in advertising in the Chinese capital of Beijing.

Education has become more popular in China as a Tiger parents spend a lot of time in the world of artificial intelligence.

The education market presents in Trillions of yuan

The education market presents in trillions of yuan in five years, according to Soochow Securities, which according to its projection on the assumption that 4% of Chinese students of 18 years taking part in these courses.
See http://www.busyparents.us/parenting/top-kindergarten-prep-school-in-shanghai.html

Industry insiders say the STEM market is very successful after the Artificial Intelligence Development Roadmap released in July stretches the AI-related courses available in education. primary and secondary school and equip Chinese students.

"Li Tianchi, founder and general manager of Shenzhen Dianmao Technology, said," I think the demand for teaching is comparable to the demand for learning. Mastering English is a basic skill in the age of globalization, and coding will become the core competency for artificial intelligence. " "Tiger moms", or Tiger parents when the father is included, is a parenting style, a waiter who has become controversial after the controversial 2010 book of Amy Chua's Mother Battle Tiger Hymn. 


The book, which defends the strict Chinese parental stereotypes of the mother's pushing to achieve high levels of academic achievement, has garnered wide support in China, with 55 percent of respondents to a 2011 poll of the China Social Research Center. Daily youth. in the parental style of Chua.

300 million people who are trained in English,

China has nearly 300 million people who are trained in English, an industry abroad, training organizations for children and adults, and summer camps abroad. The market created for many unicorns - start-ups, and other valuations of over a billion dollars - including New York, listed in New York.

A lot of Startup in Elearning in China 

source http://greatbyeight.net/top-10-safety-courses-elearning-china/
Dianmao Tech, founded in 2015, raised an additional 120 million yuan by HillhouseCapital in November. Known in China as Codemao, started offering paid online 30,000 paying customers so far.
The courses offered by Mr. Li's mastery teach students how to use their own online applications and their own applications. "Less than 1 percent of K-12 students in China are learning coding," he said. . Liu Yang, founder and CEO of iMarsClub, Beijing's largest STEM education provider, said a two-hour session costing 300 yuan to 400 yuan is "nothing" for middle-class parents in the city.
 "We do not need to educate the market anymore, so most parents understand why it's so important for their children to study STEM races," said Liu, who started the company three years ago.
source :

1. https://www.learndash.com/elearning-market-exploding-in-china/ 
2. https://www.teachthought.com/the-future-of-learning/how-elearning-could-impact-learning-in-china/

 This year, iMarsClub has 2,000 paying students for its offline shopping and Mr. Liu plans to double that number to 4,000 in 2018.
This is not to include online sales and DIY robot products from the company.
Despite the buzz, the market remains relatively modest