lundi 12 novembre 2018

Something is Wrong with the double 11

SOMETHING IS WRONG WITH 11.11 馃槺


 I don’t think anyone is surprised that 11.11 continues to break records year after year 馃 Is it an amazing feat of human ingenuity and innovation? Yes.馃憤 Does it provide opportunities to businesses not just in China but globally? Yes.馃憣 But where is this going and when is it enough?馃 When it hits $50 billion? Or 100 billion? Or a trillion?馃搱 There is more to success than the bottom line (or the revenue for that matter).馃挵 How many tons of plastic packaging waste has this festival caused?馃巵 How many of the products bought will be used once (or never) and dumped?馃暢 Instead of focusing on just the number - can we think about the impact?馃 Could we incentivize suppliers to produce sustainably?馃審 Could we reward consumers for consuming mindfully?馃嵔 Could some of the profits be kept aside to tidy up the mess?馃棏 And when are we going to realize that “things” won’t fill the emptiness we feel?馃洅 What would the world be like if those who had the power to make a difference actually did?
馃挘 I’d like to see heros like Jack Ma do with consumption what Yao Ming did for poaching


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