How to sell cosmetics and beauty products in China

How to sell cosmetics and beauty products in China

The Chinese have a growing taste for imported food supplements

 The Chinese have a growing taste for imported food supplements. 

Dietary supplement companies should target Chinese by capitalizing on food safety concerns as China's increasingly health-conscious middle-class consumers flock to dietary supplements. 

Just watch out for wealthy Chinese tourists visiting New York and you will likely see bags of GNC or Vitamin Shoppe among those from brands like Chanel, Berger-Goodman or Barney.

The additional cost that Chinese consumers are willing to concede for their health - and the Chinese population is enormous - means a potential windfall for major producers and retailers of a dietary supplement in the United States and Europe.

This year, the vitamin and dietary supplement market in China is expected to reach CNY 149 billion (US $ 22.3 billion). According to JD.com, the sale of vitamins and dietary supplements has increased fivefold since the start of the Covid-19 pandemic.

The growing awareness of the resolvable demand of health problems, the worsening of health problems due to environmental destruction and the aging of the population are the three main reasons for such a trend.

further reading on marketingtochina 

The official Beijing 2022 Winter Games

 The exercise has become a ritual. On the home page of the official Beijing 2022 Winter Games website, a digital countdown displays the days remaining before the opening ceremony. Only 143 in this Tuesday, September 14. Less than five months.

At this stage of the preparation, the vagueness continues to envelop the conditions of organization and hosting of the next Olympic and Paralympic meeting. With or without an audience? What sanitary bubble? What form of quarantine? A lot of questions. Few answers.

On Monday, September 13, a statement from the International Skating Union (ISU) further heightened the uncertainty. The body announces the cancellation of the Four Continents Championships, a competition of figure skating and ice dance open to non-European competitors. They are due to be held in Tianjin, China, from January 17 to 22, 2022, just two weeks before the opening of the Beijing Winter Games. The city of Tianjin is located less than 150 kilometers from the Chinese capital.

Reason given by the organizers: travel restrictions, quarantine requirements, security and the logistical challenge. Officially, the competition has not yet been removed from the international calendar for the 2021/2022 season. The ISU explains inviting its members to submit an application for the event in place of the Chinese, on the date initially scheduled (January 17 to 22, 2022). Based on the proposals received, the Council of the instance will make a decision at its next meeting on October 1, 2021.

But the essential is elsewhere. 

With less than five months of the opening of the Beijing Winter Games, China is no longer content to strike out one by one all the international sporting events scheduled on its soil until the end of the year. It is now pushing the cursor until January 2022, i.e. in the home stretch before the start of the Winter Games.

The cancellation of the Four Continents Championships comes just weeks after the Chinese decided to give up the organizer of the China Figure Skating Cup, the ISU Grand Prix stage. It is to be held from November 4 to 7, 2021 in Chongqing.

All concert in Beijing has been on the raise explain this concert website in Beijing

As a coincidence, the announcement of the cancellation of the Four Continents Championships came on the same day as the WTA's decision to relocate the Finals of the women's professional tennis circuit. They are scheduled to take place in November in Shenzhen, the host city of the annual event in 2030. They will move to Guadalajara, Mexico.

With such an avalanche of renouncements, the Olympic movement can already prepare for the Winter Games without a foreign audience. Officially, the decision has not yet been taken. But the Chinese government has let it filter that the number of international arrivals should not exceed a ceiling of 30,000, a gauge that leaves little room for people other than the athletes and their technical staff, officials and the media.

For the rest, mystery. 

The organizing committee has still not started selling the venue to the Chinese public. It could never be launched. According to several sources, the Chinese are waiting to see how the 14th China National Games, the biggest national sporting event, will go. It is due to start on Wednesday, September 15 in Xi'an.

Presented as a life-size test of the Beijing Winter Games, they will host around 13,000 Chinese athletes. To prevent any risk of the virus spreading, local authorities closed in mid-August more than 4,000 restaurants, bars and tourist spots. They also carried out compulsory screening of the city's 13 million inhabitants. Ticket holders must be fully vaccinated for at least 14 days. They will present a negative COVID-19 test within 72 hours before the start of the event.

According to the IOC, the first practical guide to the Beijing Games detailing the health measures established for accredited members, this now famous "playbook" prepared for the first time by the Japanese for the Tokyo Games, will be published before the end of October . It should allow to know a little more about the travel, movement and stay restrictions decided by the Chinese. Less than four months from the opening ceremony

BFSU, a Chinese University proposing online lessons.

CBEC what it is?

 Good question that a lot of people ask. 

CBEC  = Cross border e-Commerce China 

The regulatory framework for cross-border e-commerce was put in place in early 2011 by the Chinese authorities to facilitate the purchase of products from abroad to Chinese consumers.

All the decrees issued between 2010 and 2014 have indeed created a call for air for Western companies by offering them the following advantages:

Exemption from registration of trademarks and their products in China

Chinese labeling of products waived

Flat rate tax up to 3x lower than the general regime tax.

To benefit from these advantages, companies are required to sell their products on Chinese cross-border B2C marketplaces. The sale of goods must be a "real" B2C transaction, that is, the shipment of the package directly to the consumer after the latter has placed the order on a cross-border website.

New more favorable developments for foreign brands have applied since January 1, 2019: the purchase ceilings per consumer have been raised, the state has clarified the responsibility of the actors used (foreign brands, e-commerce platforms, service providers ...) and an extended bonded warehouse, which greatly shortened delivery times.

Read also FB conversation about this.