Xiaohongshu’s onling-to-offline campaign in collaboration with local brands, SK-II’s new brand ambassador Zhang Zifeng, and homegrown fashion label ICICLE’s SS22 campaign.
Xiaohongshu Launches New Collaboration With Homegrown Brands
Chinese lifestyle platform Xiaohongshu launched a new project “Anfu Lu Online” in collaboration with over 30 homegrown brands. These are featured in the scheme’s dedicated Mini Program on Xiaohongshu, allowing easier access for consumers. The name references Anfu Lu (meaning Anfu Road), a neighborhood in Shanghai with trendy eateries, cozy coffee shops, and boutique brands — now the site of the campaign’s pop-up shop. The platform also partnered with five recognized local brands, including Li-Ning, CANOTWAIT_, and WallpaperSTORE, to unveil an online shop featuring exclusive products. Meanwhile, Xiaohongshu introduced its new fashion IP “Red Label,” which will fuel designer brands’ growth by helping them facilitate the content-to-commerce loop.
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Xiaohongshu is a social app as well as an e-commerce platform there is a necessity for fresh, regular and reliable content. Our Chinese team is on top of trends and will create relevant content to make your brand surf on the buzz or become the buzz. If you are a seller your products will be listed following the code of e-commerce in China and Little Red Book regulations. To build the hype around your brand as well as manage the reactions around your campaigns, a community manager will be assigned to your project. He/she will make certain that any negative reaction is being handled properly while keeping the integrity of your brand identity. source https://marketingtochina.com/xiaohongshu-agency-china/