mardi 16 décembre 2014

The lobster advertising in China

The lobster advertising in China

In china ,we generally find the lobster advertising in 3 types of eventsfood recommendation platform , shopping guide platform and cuisine teaching platformvia different kinds of advertising channels , such as TV , the Internet ,billboards and magazines. Because of the different key points and business objects they have they focus on the different aspects  of  lobster and also gets different effects.

Food and restaurant recommendation platform:
Eating is always the favorite subject for Chinese people , so food and restaurant recommendation platforms are most popular for lobster advertising ,  which owns the biggest number of users.
They focus on the specialties and the delicious flavor of lobster and have a wide advertising  channels, including TV, the Internet , billboards and magazines.

Shopping guide platform
There are more ads for raw lobster and semi-finished lobster gift boxes in the shopping guide platforms. They are mainly by the channels of TV and the Internet.
Cuisine teaching platform
More and more high-grade cuisine (like lobster ) appear in the traditional cuisine teaching platform. It helps people like housewives and new cooking learners to quickly master the simple cooking methods, which focuses more on the process of cooking and weakens the choosing of lobster.


In conclusion, nowadays in China ,we can mainly find lobster advertising via TV and the Internet.
The TV channel gives customers more expressive feelings of the flavor, appearance and enjoyable dining experience , but with fairly high cost of advertising cost. On the other hand,the Internet channel owns a great number of users and forms a good interaction by the comments and exchanging ,which forms creative marketing in Initiative launches,on line interaction mega events and also ratings and review activation.

What’s more, some other offline channels like magazines and billboards also become the indispensable parts to provide information and show the delicious lobster for us.

mardi 9 décembre 2014

Memorandum China

Memorandum China

1. What are the actors in the Chinese conformity assessment system?

China National Accreditation Service for Conformity Assessment (hereinafter referred to as CNAS) is the national accreditation body of China unitarily responsible for the accreditation of certification bodies, laboratories and inspection bodies, which is established under the approval of the Certification and Accreditation Administration of the People’s Republic of China (CNCA) and authorized by CNCA in accordance with the Regulations of the People’s Republic of China on Certification and Accreditation.
The organizational structure of CNAS includes: the Board, Executive Committee, Technical Committee on Certification Body Accreditation, Technical Committee on Laboratory Accreditation, Technical Committee on Inspection Body Accreditation, Appraisal Committee, Appeal Committee, End-user Committee and Secretariat. Other special committees may also be established if necessary.

2. Who is influencing the conformity?

1) The Technical Committee on Certification Body Accreditation, Technical Committee on Laboratory Accreditation and Technical Committee on Inspection Body Accreditation;
The Technical Committee on Certification Body Accreditation, Technical Committeeon Laboratory Accreditation and Technical Committee on Inspection Body Accreditationare responsible for reviewing the public available documents in correspondingaccreditation fields such as the application guidance or explanations for accreditationrules or criteria, providing technical direction to the implementation of correspondingaccreditation rules, criteria and guidance documents, and providing relevantrecommendations to the Board.
They aremainly constituted by representatives of interested parties in line with the principle ofimpartiality.When needed, the Technical Committee on Certification Body Accreditation, theTechnical Committee on Laboratory Accreditation and the Technical Committee forInspection Body Accreditation could establish specialized committees for technicalprojects in the corresponding field.
2) The Appraisal Committee, The Appeal Committee, End-user Committee;
The Appraisal Committee is responsible for reviewing the conclusions ofaccreditation assessments and related information against the requirements ofaccreditation rules and criteria etc., and recommending for decisions on granting,extending, reducing, suspending or withdrawing accreditation.
The Appeal Committee is responsible for investigating the appeals in accreditationand make decisions on the appeals.
The End-user Committee is responsible for suggesting or complaining to CNAS andfeedback information about the results of conformity assessment.
The Appraisal Committee, Appeal Committee and End-user Committee are specialoperation mechanisms established under approval of the Board. They are constitutedby associated personnel.
3) Other special committees;
Other special committees may also be established by the approval of the Board orExecutive Committee according to the operational needs.
4) The Secretariat.
The Secretariat is the standing executive body of CNAS. The Secretariat is responsible for the routine operation of CNAS, and assumeslegal liabilities for the operation of CNAS. Its responsibilities include:
a)          To accept the applications for accreditation, arrange accreditation assessments,issue accreditation certificates and carry out post-accreditation surveillanceactivities;
b)          To accept the appeals and handle the complaints in accreditation;
c)          To carry out other activities related to accreditation.

3. Who is making the decision of it?

       1) The Board;
       The Board is the supreme authority of CNAS, and assumes the overall responsibility for making decisions on accreditation.
The CNAS Board is composed of the members from 64 organizations representing 5 interested parties e.g. government, conformity assessment bodies, clients of conformity assessment service, users of conformity assessment and technical experts.The composition of the Board shall ensure the balance of interests with no single party predominating.The Board has one Chairman, one Executive Vice Chairman and several ViceChairmen, who are elected by the Board with an office term of 4 years.
The member composition of the Board is approved by CNCA. The Board membersare nominated by the member organizations with an office term of 4 years.The Board meets in session at least once a year. The quorum of the session is atleast two thirds of the Board members. It shall be ensured that all interested parties arepresented. Any resolution passed at the session shall be agreed by a simple majority ofthe presenting members.
2) The Executive Committee.
The Executive Committee is a body inside the Board. It carries out duties authorized by the Board during its adjournment.When the Board is not in session, the Executive Committee carries out the dutiesand responsibilities delegated by the Board.
The Executive Committee is composed of the Chairman, the Executive ViceChairman and the Vice Chairmen of the Board and the Chief Executive, with an officeterm of 4 years.The Chairman of the Board is the Chairman of the Executive Committee, theExecutive Vice Chairman of the Board is the Vice Chairman of the ExecutiveCommittee, and the Vice Chairmen of the Board and the Chief Executive are themembers of the Executive Committee.

More information:

mardi 2 décembre 2014

Analysis of the Chinese system of conformity assessment

Analysis of the Chinese system of conformity assessment

Chinese conformity assessment on the legal level is divided into four layers, the first layer is the relevant laws enacted by the NPC and its Standing Committees, such as the " People's Republic of China Standardization Law ", " People's Republic of China Measurement Law." and so on .More than 20 laws has developed strict rules of conduct to ensure the implementation by coercive power of the state, which covers almost all of our country’s industries requires conformity assessment
The second layer is the administrative regulations enacted by the State Council which is in accordance with the Constitution and the laws mentioned above, to make related departments to exercise executive powers and perform the administrative duties legally right when carrying out conformity assessment.  Considering the abstraction of law , therefore we  need further specified regulations  by the executive in order to effectively regulate the government and its various departments carrying conformity assessment procedures


The third layer is the department regulations issued by related departments and Commissions under the State Council, which is within its purview, and the aim is to adjust the management relations between different departments. And these department regulations consists of a series of regulatory files, and detailed specifications of the different departments’ duty on conformity assessment matters .Meanwhile all these details guarantee our government avoiding cross work or repeat work ,which in the end result in  prevarication or omissions


The fourth layer is the national uniform standards in a range of certain industries.  Because the different industry involved in the conformity  assessment  have their own characteristics, in order to improve its efficiency and to follow the habits this industry has well known , the state allows its different industry in the society publish its own industry normative  documents


Through the four kind of progressive laws and regulations provided for conformity assessment, conformity assessment has the legal basis for the development, making it not only become the responsibility of national governments, but also the responsibilities of all walks of life, which perfecting the multi-angle promotion of conformity assessment system.

But we should also not ignore the dilemma that Chinese exports meet in the international market, like we often subject to anti-dumping investigations and hampered by green barriers, talking about the deep reason ,some experts say that it’s because qualified domestic products are not identified with the international standards, laws and regulations that are not made specific and proper provisions in the import and export trade field. In such a international background,  China has became one of the biggest exporter, to insure more stable development in international market , we will see , China in this regard will be further improved in the next 20 years.