mardi 27 novembre 2018

Social Shopping in China

After understanding the factors that have contributed to the increase of impulse purchases among Chinese consumers, we are certain of those that were converted with a question: how to make the most of the trend of impulse buying? You're in luck. In this article, we explain the brands of behavior, purchasing behavior and footage in focus, the technologies associated to retain consumers. In particular, we will show the tactics used to implement the following strategies: smart targeting, FOMO and all-in-one ecosystem. Let us dive!


Engage in social media (and segmentation) to drive consumer impulse buying Building



 Brands in China need  promoting a brand via social media in the right information to consumer groups is a crucial strategy in the digital world, especially in China. Today, an estimated 616.5 million social media users in China, the total population of the European Union! In China, these are articles that have been published by Chinese netizens, including 39.8 billion hours on social media platforms in the first half of 2017 alone. Chinese consumer encyclopedia, Chinese consumers have gained confidence in their digital social circle and depended on their latest information on recommendations, news and product reviews. Today, the China hosts an ultra-consumer company in which sellers and brands can use consumer publications on social networks to generate immediate conversion. WeChat, the retailers it is made directly to this product. The seamless purchase process, the purchase process, the purchase process, the purchase process, the purchase process, the purchase process, the purchase process, the purchase process, the purchase process purchase process, the buying process, the processing of Buil branding in China is very important

Read https://it-consultis.com/blog/social-shopping-china-solutions-maximizing-impulse-buying-among-chinese-consumers-0

lundi 12 novembre 2018

Something is Wrong with the double 11

SOMETHING IS WRONG WITH 11.11 😱


 I don’t think anyone is surprised that 11.11 continues to break records year after year 🤔 Is it an amazing feat of human ingenuity and innovation? Yes.👍 Does it provide opportunities to businesses not just in China but globally? Yes.👌 But where is this going and when is it enough?🧐 When it hits $50 billion? Or 100 billion? Or a trillion?📈 There is more to success than the bottom line (or the revenue for that matter).💰 How many tons of plastic packaging waste has this festival caused?🎁 How many of the products bought will be used once (or never) and dumped?🕳 Instead of focusing on just the number - can we think about the impact?🤑 Could we incentivize suppliers to produce sustainably?🌏 Could we reward consumers for consuming mindfully?🍽 Could some of the profits be kept aside to tidy up the mess?🗑 And when are we going to realize that “things” won’t fill the emptiness we feel?🛒 What would the world be like if those who had the power to make a difference actually did?
💣 I’d like to see heros like Jack Ma do with consumption what Yao Ming did for poaching


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