The Sweet Rise: Unwrapping China's Chocolate Market Evolution

 The Sweet Rise: Unwrapping China's Chocolate Market Evolution 🍫

Hello, dear readers of Mmarket share China Blog!

If you've ever thought of chocolate as a universal indulgence, you might be surprised to discover how it has charted its course in places with rich culinary traditions of their own. One such captivating journey is in China. Let's dive deep into the velvety history and exciting present of the chocolate market in the Middle Kingdom.

A Gift for an Emperor

Did you know? Chocolate's story in China began as an exquisite treat for the emperor back in 1705. This delightful treat that was once reserved for royalty is now accessible to all, symbolizing the changing tastes and aspirations of the Chinese populace.

By The Numbers: Chocolate's Shiny Future

With its immense population (clocking in at nearly 1.4 billion) and a surging middle class, China's chocolate market is promising. We're looking at a projected growth from $3.83 billion in 2023 to an astounding $4.85 billion by 2028. For those crunching numbers, that's a significant piece of the global chocolate pie!

More Than Just a Foreign Delight

The traditional Chinese culinary landscape has been vast and varied. Sweets weren't always the highlight. Yet, with globalization and a touch of Western influence, chocolate is finding its way into an array of treats. From delectable cakes to sumptuous beverages, the modern Chinese consumer is developing a sweet tooth.

Who's Leading The Charge?

While international juggernauts like Mars, Ferrero, and Nestlé have secured a massive 70% of the chocolate playground, it's exciting to watch local heroes like Leconte carve their niche and enthrall local taste buds.

Dipping Into China's Chocolate Market? Here's Your Playbook:

Urban Love: The sprawling metropolises of Shanghai, Hong Kong, and Beijing are the epicenters of chocolate consumption. That's where any aspiring chocolatier should set their sights first.

Retail vs. Luxury: Your local supermarket is where most of the sales happen. But the luxury sector, with boutique chocolate stores in upscale locales, is growing at an unexpected pace.

The E-commerce Revolution: If you're not online, are you even in the game? China's digital-first consumer landscape makes e-commerce an undeniable pillar of any successful chocolate venture.

source 

https://marketingtochina.com/imported-chocolate-market-in-china/

https://www.foodnavigator-asia.com/Article/2020/12/16/Chocolate-in-China-Why-innovation-beyond-confectionery-may-help-close-consumption-gap

Education & tutoring market in China : 5 trends

 China has one of the largest and fastest-growing education markets in the world, driven by a culture that places a high value on education and a desire for career advancement. The education market in China covers a broad range of services, from early childhood education to higher education and vocational training. With the growing demand for education services, the industry has become increasingly competitive, with companies vying for a share of this lucrative market.

https://seoagencychina.com/the-1-english-tutoring-market-china

Education market a big boom in China

One area of the education market that has seen significant growth in recent years is English language tutoring services. In particular, there has been a surge in demand for online English tutoring platforms, such as VIPKid, which connect Chinese students with English-speaking tutors from around the world. The market for English tutoring services in China is projected to reach $25 billion by 2025, presenting a significant opportunity for tutors and tutoring companies who can provide high-quality services to meet the needs of Chinese learners.

Understand the local market: To effectively market education services in China, it is crucial to have a deep understanding of the local culture, language, and consumer behavior. It is important to tailor marketing messages to appeal to Chinese consumers and create a connection with the target audience.

Leverage online platforms: The rise of digital platforms has transformed the education industry in China. Online platforms such as social media, search engines, and education-focused websites can be an effective way to reach potential customers.

Build a strong brand: In a competitive market, having a strong brand can be a significant differentiator. Creating a recognizable and trustworthy brand image through high-quality services, testimonials, and positive reviews can help attract new customers and retain existing ones.

Education services

To effectively market education services in China, it is essential to understand the local culture, language, and consumer behavior. Companies that can tailor their marketing messages to appeal to Chinese consumers and create a connection with the target audience are more likely to succeed. In this article, we will provide some marketing tips for education marketing in China, with a focus on English language tutoring services. By implementing these strategies, education companies in China can effectively reach potential customers and stand out in this competitive market.

Influencer marketing in China Trends 2023

 Influencer marketing has become an essential tool for brands looking to reach the Chinese market. With over 989 million social media users in China, influencers offer a way for brands to reach a large and engaged audience. In this article, we'll explore the world of influencers in China, and share some brand case studies that highlight the effectiveness of this marketing strategy.

The Rise of Influencer Marketing in China

In China, influencers are often referred to as Key Opinion Leaders (KOLs) or Wang Hong. The popularity of influencer marketing in China can be attributed to a number of factors, including the country's large and active social media user base, the rise of mobile commerce, and the importance of word-of-mouth marketing in Chinese culture.

There are many types of influencers in China, including celebrities, industry experts, and social media stars. In particular, social media stars have become increasingly popular in recent years, as they often have a large and loyal following on platforms such as WeChat, Weibo, and Douyin (the Chinese version of TikTok).

Brand Case Studies

Sephora

Sephora is a global beauty brand that has successfully used influencers to reach the Chinese market. In 2019, Sephora collaborated with Weibo KOL Xinyue for a campaign promoting its new lipstick line. Xinyue created a series of videos showcasing the different colors and textures of the lipsticks, which were then shared on her Weibo account. The campaign was a success, with Sephora reporting a 400% increase in lipstick sales during the promotion period.

L'Oréal

L'Oréal is another beauty brand that has leveraged influencer marketing in China. In 2020, the brand partnered with Weibo KOL Ruhan to promote its skincare products. Ruhan created a series of videos showing her skincare routine and sharing her thoughts on L'Oréal's products. The campaign was a success, with L'Oréal reporting a 200% increase in sales during the promotion period.

Nike

Nike is a global sports brand that has successfully used influencer marketing to reach the Chinese market. In 2019, Nike collaborated with Douyin KOL Li Jiaqi for a campaign promoting its new Air Max sneakers. Li Jiaqi created a series of videos showcasing the sneakers, which were then shared on his Douyin account. The campaign was a success, with Nike reporting a 10-fold increase in sales during the promotion period.

Trends in Influencer Marketing in China

Long-term partnerships

Brands are increasingly looking to establish long-term partnerships with influencers, rather than one-off collaborations. This allows brands to build a deeper relationship with influencers and create more authentic and engaging content.

Short-form video content

Short-form video content, such as that found on Douyin, is becoming increasingly popular in China. Brands are leveraging this trend by creating short and snappy video ads that are more likely to capture viewers' attention.

Live streaming

Live streaming has become a popular way for brands to engage with their audience in real-time. Brands are using live streaming to showcase products, host Q&A sessions, and run promotions and giveaways.

Niche influencers

Brands are increasingly working with niche influencers who have a smaller but highly engaged audience. These influencers often have a deep knowledge of a particular industry or topic, and can offer more targeted and relevant content.

Live streaming has become one of the most popular online marketing strategies in China in recent years. Here are some best practices to help you get started:

Plan your live streaming content ahead of time. Producing quality live streaming content takes a lot of planning and preparation, so make sure you have a clear idea of what you want to do before you go live.

Make sure you have the right equipment. In order to produce quality live streams, you’ll need a good camera and microphone as well as strong internet connection.

Engage with your audience. The best way to keep people engaged during a live stream is to interact with them by answering their questions and comments 

source 

Conclusion

Influencer marketing is a highly effective way for brands to reach the Chinese market. By partnering with KOLs on social media platforms like WeChat, Weibo, and Douyin, brands can create authentic and engaging content that resonates with their target audience. The success of brands like Sephora, L'Oréal

Top Strategies to Sell Food & Beverage products in China

Top Strategies to Sell Food & Beverage products in China

Perfumery Market in China

 

Perfumery was once the "Poor Sister of Luxury Industry".

The last few years have seen a 12% to 8% annual growth, which is good news for perfume professionals. However, this industry is experiencing a slower rate of growth than the rest. Chinese perfume consumers are aware of the importance licenses and franchises within the perfume industry. Luxury brands often sell their brand to other companies to produce their perfume. Chinese women consider the fragrances of luxury brands "commercial perfumes".

Chinese women are attracted to salon perfumes, which is why blamed luxury and commercial perfumes for being "the scents on the streets", since a large number of people were using them. They wanted to be unique and perfume was the way to express their individuality.

Niche Perfumes are a Success

Perfumery is a centuries-old industry in France. It hasn't yet reached the point of conquering the rest of the world, even if the idea hasn't been restricted to our borders. China and other countries have not had the same culture for such refinement. However, ignorance is not the only enemy behind the Great Wall of perfume.

It is true that perfumes can be quite costly, even though they are not very expensive. China's average salary is 500 euros per month. The product is affordable, but it is often marketed as an entry-level luxury. Chinese women are more likely to choose visible items, such as handbags and shoes.

Chinese women can be between 25-30 years old when they make their first perfume purchase. This is a far different age range than the western counterparts who start buying perfume in their teens. Chinese women tend to buy less perfume than western counterparts, usually buying only two bottles. This limits the customer's profit.

Read more https://fashionchinaagency.com/chinese-women-going-fall-love-perfumes/

Interview of Harold Parisot , founder of the Chinese business club

 I am Harold Parisot, I created my company in luxury off-market real estate in Paris 8 years ago. It was by showing large apartments and mansions to potential Chinese buyers that I had the idea of ​​creating the Chinese Business Club. source starmedia

How would you describe the Chinese Business Club?

The Chinese Business Club France Chine is a network of influence where member companies meet 6 or 7 times a year in Paris.

source photos

The participants meet in Parisian Palaces around captains of industry or politicians. The last guests of honor are: the CEO of L'Oréal, the CEO of Club Med, the CEO of PSA Peugeot Citroën, Jean-Pierre Raffarin, Pierre Gattaz, Emmanuel Macron, ... On the Chinese side, we find the investment funds : DongFeng, Fosun, Cathay Capital, Chinese banks: ICBC, Bank of China, China Exim Bank, China Construction Bank, …and major Chinese brands present in Europe.

What are the most represented trades among club members?

All sectors of activity are represented: agrifood, pharmaceutical laboratories, aeronautics, the world of luxury, heavy industry, tourism, services, etc. Also present are diplomats from the Chinese Embassy and Consulate, as well as the China Unit of the 'Elysée Palace and the Quai d'Orsay.

Why do you organize, with the Club, an annual lunch on Women's Day?

Parity between the number of Chinese and French is respected. This is less true with gender parity. This is why I have chosen to remedy this by organizing a Special Women's Edition on the occasion of International Women's Day. The 1st edition last year with Sophie Marceau was a huge success. We therefore renewed the operation this year with Juliette Binoche. It is now the annual meeting of business and influential women. I already give you an appointment for lunch on March 8, 2018 with an international star!

Are the many celebrities present at this lunch important for the aura of the club?

Yes of course ! All Club events are lobbying and business oriented. The Special Women's Edition of the Chinese Business Club makes the Club known to many women who were unaware of the existence of the Club. The many personalities, actresses and singers contribute greatly to the visibility and notoriety of the Chinese Business Club.

What events are you planning in the coming months?

The member companies meet 6 or 7 times a year in Parisian Palaces. The next guests of honor are Christine Lagarde, Isabelle Kocher, Carlos Ghosn, Jean-Charles Decaux, Arthur Sadoun and Xavier Niel.

conclusion 

If you are interested in the Chinese market, there is nothing more effective than the Chinese Business Club to develop your Franco-Chinese address book at a high level!

https://chinesebusinessclub.fr/

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Covid in China April 9th

 =National figures of Covid in China=

24,101 new cases announced (including 22,561 asymptomatic) during the day of April 7, including 88% in Shanghai.

National total = 176,046 cases (152,693 asymptomatic) including 70% in Shanghai

A =Shanghai=

21,222 new cases announced (including 20,398 asymptomatic) on April 7, an increase of nearly 6% compared to the previous day. Compared to previous days, progress has slowed down but it is premature to draw conclusions.

Current total = 125,279 cases (including 120,494 asymptomatic) - No deaths attributed to COVID so far. According to the town hall, only one serious case is currently in hospital.

At =Jiangsu=

78 new cases announced (including 65 asymptomatic) during the day of April 7, including 28 in Suqian and 16 in Suzhou.

Current total = 714 cases (including 634 asymptomatic) distributed in Nanjing, Changzhou, Lianyungang, Suqian, Zhenjiang, Suzhou, Wuxi, Taizhou, Nantong, Yancheng

 

In =Zhejiang=

44 new cases announced (including 36 asymptomatic) on April 7, mainly in Jiaxing. Down (-11) from yesterday's numbers.

Current total = 475 cases spread across Ningbo, Quzhou, Kecheng, Hangzhou, Wenzhou, Huzhou, Jiaxing, Zhoushan, Lishui, Shaoxing

 

In =Anhui=

69 new cases announced (all asymptomatic) during the day of April 7, including 37 in Huainan.

Current total = 586 cases (including 566 asymptomatic) distributed in Hefei, Tongling, Ma'anshan, Suzhou, Anqing, Chuzhou, Hanshan, Bozhou, Bengbu Huainan, Wuhu, Fuyang

 

1- Continuation of the containment and screening policy

The city remains confined until further notice, and the screening campaign continues. PCR screenings as well as distributions of antigenic kits continue to be carried out within the residences. The identification of positive cases leads to the status of "confined zone" or "zone under control" of the residences concerned for periods ranging from one to two weeks, although no date has been announced for the moment at the moment. about the end of the containment/screening campaign concerning the entire city. Exiting your residence from a “confined” or “control” zone does not necessarily mean effective deconfinement.

The authorities have reaffirmed the principle of systematically placing positive cases in collective quarantine centres, the development of which is continuing to increase reception capacity, in Shanghai and in the surrounding provinces, in particular in Zhejiang. “Close contact cases” can also be sent to a collective center (according to Chinese media, Zhejiang province already hosts 30,000 contact cases transferred from Shanghai).

 

2- Frequently asked questions related to quarantine centers

· A positive screening results in the isolation in a hospital or an equipped collective center of the positive person and the contact cases. The consulate recommends that you report immediately to your block manager (link) and to the consulate (Contact us) in the event of a positive screening. The consulate will contact you immediately to follow up on your situation and provide the necessary support with local authorities. It is also recommended that you, as far as possible, isolate the person who has tested positive from the rest of your household by placing them in a separate room, having them wear a mask and airing them regularly, in order to avoid contaminating other members of the household. foyer.

· Delays before transfer to quarantine centers vary widely, ranging from a few hours to several days. The transfer can take several hours, with intermediate stops at a transit center.

The types of centers vary and the conditions of comfort, hygiene and privacy are very unequal. The consulate is monitoring the situation of each of our positive compatriots, all asymptomatic or showing mild symptoms. Some are in collective centers or other places of isolation.

 

The authorities now allow parents to accompany children detected as positive cases under certain conditions. The consulate remains mobilized and vigilant on this subject explains the Chinese Business Club. 

 

Conditions for leaving collective quarantine centres: National recommendations indicate that a person who has been successively negative on two PCR tests separated by at least 24 hours and whose symptoms have improved (see link) can leave their quarantine centre. Practices may vary from center to center. The return transfer to the residence is organized by the district of residence. Before departure, personal effects are disinfected. No fees are charged by collective centres. After returning home, a period of medical observation of 7 days is to be observed (during which it is requested to ventilate frequently,