User-Powered Sales on Xiaohongshu: A Guide for Marketers

 

In the vibrant ecosystem of Chinese social commerce, Xiaohongshu—affectionately known as Little Red Book or RED—stands out as a beacon of authenticity. With over 300 million monthly active users, predominantly young women aged 18-34 in Tier 1 and 2 cities, the platform isn't just a feed of pretty pictures; it's a powerhouse for user-driven discovery and sales. Here, "user-powered sales" refers to strategies that harness user-generated content (UGC), community interactions, and organic endorsements to fuel conversions, bypassing traditional top-down advertising. In 2025, as Xiaohongshu's daily search queries surpass 3 billion, brands that master this approach aren't just selling products—they're co-creating demand.

By Olivier VEROT Insights | September 26, 2025

For marketers eyeing China's $2.5 trillion e-commerce market, Xiaohongshu offers a closed-loop journey: from inspiration (种草, or "planting grass" for desire) to seamless purchase. This guide unpacks actionable tactics, drawing from the platform's 2025 trends like AI-enhanced personalization and niche community building. Whether you're a beauty brand or a lifestyle retailer, user-powered sales can boost ROI by up to 40% through trusted, relatable narratives.

I have written about this here

User-Powered Sales on Xiaohongshu: Guide for Marketers https://fashionchinaagency.com/user-powered-sales-on-xiaohongshu-guide-for-marketers/

Why User-Powered Sales Dominate Xiaohongshu

Xiaohongshu's magic lies in its hybrid model: part Pinterest for visuals, part Instagram for stories, and all e-commerce for transactions. Users don't tolerate overt ads—85% prefer peer recommendations over branded pushes. This authenticity drives an 8% conversion rate from UGC, far outpacing industry averages.

User-powered sales thrive because they tap into psychological trust loops. When a relatable "sister" shares a skincare routine or travel hack, it feels like insider advice, not a pitch. In 2025, with economic optimism fueling a 15% rise in discretionary spending among Gen Z users, brands leveraging this see 2-3x higher engagement. The result? A self-sustaining sales engine where users become your best salespeople.

Core Strategies for Harnessing User Power

1. Seed Content with Micro-Influencers and KOCs

Key Opinion Consumers (KOCs)—everyday users with 1,000-10,000 followers—are the unsung heroes of Xiaohongshu. Unlike mega-KOLs, they foster genuine buzz at a fraction of the cost. Start by identifying KOCs via platform analytics: search for niche keywords like "vegan skincare routine" and filter for high-interaction posts.

Tactic: Launch "co-creation campaigns." Gift products to 50-100 KOCs and encourage photo essays or Reels-style videos. For instance, a Hong Kong beauty brand partnered with local KOCs for "City Glow" challenges, generating 500K impressions and a 12% sales uplift in Q2 2025. Track with UTM links in bio shops to measure direct attributions.

Pro Tip: Use Xiaohongshu's "Notes" feature for collaborative editing—users refine your seed content, amplifying reach organically.

2. Amplify UGC Through Community Challenges

Challenges turn passive scrollers into active participants. In 2025, Xiaohongshu's algorithm prioritizes interactive formats, boosting visibility by 30% for branded hashtags.

Tactic: Design low-barrier prompts like "#MyREDMoment," where users share unboxing stories with your product. Reward top entries with shoutouts or discounts via the platform's gifting system. A lifestyle apparel brand ran a "Style Swap" challenge during 618 promotions, sparking 10,000+ UGC posts and $2M in incremental sales.

Integrate e-commerce seamlessly: Embed shoppable links in challenge templates, shortening the path from inspiration to cart. For global brands, localize with regional dialects—e.g., Cantonese twists for Hong Kong users—to spike relevance.

3. Leverage Live Streaming for Real-Time Co-Selling

Live commerce on Xiaohongshu isn't new, but user co-hosting is the 2025 evolution. Invite superfans to join streams as guest experts, blending education with endorsement.

Tactic: Schedule themed lives, like "User Q&A: Decoding Clean Beauty," where attendees demo products live. This format drove a 25% conversion spike for a UK skincare line entering China, as real-time feedback built instant trust. Use polls and comments to crowdsource product tweaks, turning viewers into advocates.

Tools like Xiaohongshu's "Live Mall" enable flash sales during peaks, with 70% of users citing lives as their top purchase trigger. Monitor with backend dashboards for peak engagement hours (evenings in urban hubs).

4. Oh yes Personalize with AI-Driven Recommendations

Data is the silent partner in user-powered sales. Xiaohongshu's 2025 updates include AI-curated feeds, serving UGC tailored to user histories.

Tactic: Analyze search data (e.g., 3B+ daily queries) to map buyer personas. Then, seed personalized UGC: Repost user reviews with AI-suggested pairings, like "Pair this serum with her fave moisturizer." A fashion retailer used this to personalize 40% of its feed, lifting repeat purchases by 18%.

Compliance note: Adhere to China's data privacy regs by anonymizing insights and gaining opt-ins for targeted nudges.

5. My take Build Closed-Loop Ecosystems

From awareness to advocacy, Xiaohongshu excels at full-funnel integration. User-powered sales close the loop by feeding UGC back into the system.

Tactic: Create "brand communities" via group chats or dedicated topics. Encourage post-purchase shares with incentives like loyalty points. During off-peak seasons, use this for "蓄水" (蓄水, or water accumulation)—nurturing leads for high-conversion periods like 618. Metrics show closed-loop strategies shorten conversion paths by 50%, with 70% of users searching before buying.

Real-World Wins: Case Studies

• Beauty Brand Breakthrough: A domestic cosmetics line seeded UGC via KOC trials, resulting in 1M+ interactions and a 15% market share gain in Q1 2025. Key? Authentic "before-after" stories over polished ads.
• Global Entry Success: UK tea brand Twinings tapped Xiaohongshu's tea culture niche with user-led "Brew Rituals" challenges. Collaborating with 200 KOCs, they hit 500K sales in three months, proving cross-cultural UGC's potency.

These cases underscore a truth: Success favors brands that listen first, sell second.

Best Practices and Pitfalls to Avoid

• Do: Prioritize quality over quantity—curate UGC for brand alignment. Invest in tools like Reditor for analytics or Allua for viral forecasting.
• Don't: Over-monetize early; let organic growth build momentum. Avoid generic content—tailor to subcultures like "silver economy" for older users.

Budget wisely: Allocate 60% to UGC incentives, 30% to tech/tools, and 10% to ads for amplification.

Measuring and Scaling Success

Track beyond likes: Use Xiaohongshu's enterprise dashboard for metrics like GMV from UGC (aim for 20% uplift), engagement rate (>5%), and ROAS (target 4:1). A/B test content types quarterly, and scale winners via paid boosts.

In 2025, integrate with broader ecosystems—link to Douyin for video synergy or WeChat for fulfillment—to compound gains.

The Future of User-Powered Sales on Xiaohongshu

As Xiaohongshu evolves into a "lifestyle super app," user-powered sales will pivot toward immersive AR try-ons and AI co-creation tools, projecting a 25% platform growth. For marketers, the imperative is clear: Empower users, and they'll empower your bottom line.

Ready to plant some grass? Start small—seed one campaign today—and watch your community bloom. What's your first Xiaohongshu move

Hottest Products on Tmall in 2025 – Trends and Opportunities

I am jon Wang, and today September 24, 2025, Tmall (Alibaba's premium B2C platform) continues to dominate China's e-commerce with 1B+ active users, boasting a 7% revenue spike in Q4 FY2025 and sustained momentum into H2. The "hottest" product is determined by sales volume, GMV milestones, search trends, and category dominance per recent data from Ecommerce China Agency and ChemLinked reports. Skincare emerges as the undisputed leader, driven by demand for premium, evidence-based formulas amid a $87B+ clean beauty market. This summary highlights the top contender and key runners-up, with strategic insights for brands eyeing listings.*

Jon Wang, my linkedin , expert in Marketing business China live in Shanghai.

China special Context: Tmall's H1 2025 sales hit record highs, with 453 brands surpassing RMB100M GMV during the 6.18 Festival, fueled by AI tools and KOL-driven virality. Consumer preferences skew toward health, tech, and sustainability skincare alone accounts for 25% of beauty sales growth, up 18% YoY. Amid economic rebound, impulse buys via Xiaohongshu integrations boost conversions by 30%. source https://ecommercechinaagency.com/tmall-2025-what-products-chinese-consumers-do-love-to-buy/Tmall 2025: What Products Chinese Consumers Do Love to Buy

The Hottest Product on Tmall: Premium Skincare Essences & Serums

Based on monthly transaction data (as of April 2025, with sustained trends into September), high-end skincare essences and serums (e.g., niacinamide-based or peptide-infused formulas) reign supreme. Why?

• Sales Dominance: Top 5 skincare brands on Tmall (e.g., WINONA, Dr.Yu) racked up 347M+ yuan in Singles' Day sales alone, with essences/eye creams leading category growth at 80% YoY.
• Trend Drivers: Sensitive skin solutions and active ingredients (e.g., niacinamide for hydration) align with 79% of users seeking "self-pleasure" efficacy; searches for "beef tallow for skin" surged 2,600% globally, mirroring Tmall's clean beauty boom.
• Key Example: WINONA's sensitive-skin essence topped Tmall charts, with 150%+ growth in 2025, per ChemLinked analytics.

Top 5 Hottest Product Categories on Tmall (September 2025)

Ranked by GMV, engagement, and YoY growth from Ecommerce China and Shopify trend data. Skincare leads, but tech and fashion follow closely.

Rank	Category/Product	Why It's Hot (Key Metrics)	Top Brands/Examples	Projected H2 2025 Growth
1	Premium Skincare Essences/Serums	Evidence-based efficacy for sensitive skin; 80% YoY sales rise; 25% of beauty GMV.	WINONA, Dr.Yu (niacinamide lotions up 51%).	+18% (clean beauty focus).
2	Consumer Electronics (iPhones/MacBooks)	Tech-savvy demand; Apple led gadget sales with 46% platform stock uplift.	Apple, Huawei; iPhone 16 series pre-orders spiked 30%.	+12% (AI integrations).
3	Fashion & Athleisure (Tank Tops/Sports Bras)	Sustainable, comfortable trends; sales up 132% for tanks, 125% for bras.	Local brands like Li-Ning; neutral hues dominate.	+15% (summer spillover).
4	Health & Fitness Supplements (Beet Gummies)	Heart health buzz; eco-friendly options like bamboo pajamas tie-in.	Domestic wellness lines; 85% rise in hair loss treatments.	+20% (post-Golden Week).
5	Home & Wellness Gadgets (Smart Lights/Diffusers)	Vibe-setting tech; 2,600% search surge for mood enhancers.	Philips, Xiaomi; aromatherapy up 40%.	+10% (festive gifting).

Strategic Recommendations for Brands/Importers:

• Listing Tactics: Optimize for Tmall Global with KOL seeding on Xiaohongshu (e.g., 120% click boost via personalized demos); target sensitive-skin niches for 30% conversion lifts.
• Fee Navigation: Bundle with VAT-offset deals (13% standard) via FTZs to cut importer costs by 10-15%; leverage 6.18-style AI tools for 7M merchant efficiency.
• Marketing Playbook: Integrate WeChat Mini Programs for immersive trials; focus on "authentic UGC" for 20% engagement—partner with agencies like GMA for ROI.
• Action Plan:
• Immediate (Sept-Oct 2025): Audit HS codes for skincare/electronics; pilot RMB50K campaign on Tmall for 15% visibility.
• Q4 2025: Align with Singles' Day; aim RMB100M GMV threshold via rebates.
• Metrics: Track 25% YoY sales uplift; use Alibaba Cloud analytics for real-time tweaks.

Source Cosmeticsshinaagency https://cosmeticschinaagency.com/the-high-end-cosmetics-market-in-china/ 

Conclusion: Premium skincare essences top Tmall's 2025 charts as the hottest product, capitalizing on health-conscious consumers in a $87B market—perfect for tourism tie-ins like beauty retreats in Europe. With Alibaba's ecosystem thriving, now's prime time for entry. Share your category for a tailored Tmall strategy?

The Resurgence of Chinese Tourists in Europe – :-)

 

Executive Summary: The Resurgence of Chinese Tourists in Europe – Drivers and Agency Playbook for 2025

We are touristechinois.com propose this publication to share our expertise of the market

With Chinese outbound travel rebounding to 130 million trips in 2024 (nearing 90% of pre-pandemic levels) and projected to hit 200 million by 2028, Europe is capturing a significant share as the top long-haul destination. Arrivals surged 13% YoY in H1 2025, filling gaps left by cost-conscious Americans. However, travelers are more budget-aware, averaging €100-200/day vs. pre-COVID splurges. This analysis unpacks the "why" behind the return, drawing from ETC, Bloomberg, and UN Tourism data, and provides actionable tips for travel agencies to convert this wave into bookings.

Context: Europe's tourism sector saw a 3.3% rise in international arrivals in Q2 2025, buoyed by Chinese demand amid US declines (e.g., 10% drop in American summer plans). Key hotspots like France, Italy, Spain, Germany, and emerging picks like Hungary benefit from cultural allure and luxury shopping, but agencies must adapt to Gen Z-led trends: spontaneity (73% book <1 month out), digital inspiration via Xiaohongshu/Douyin, and value-for-money experiences. WeChat Pay/Alipay transactions jumped 30% continent-wide, signaling seamless integration opportunities.

Why Chinese Tourists Are Back in Europe: Key Drivers

The return is fueled by economic recovery, geopolitical shifts, and pent-up demand, but tempered by caution. Here's a breakdown:

Driver	Description	Impact on 2025 Flows
Economic Rebound & Rising Incomes	China's per capita disposable income grew >5% in Q1 2025, boosting confidence for long-haul trips. Post-COVID savings and stimulus fuel 72% planning Europe visits (up 10% YoY).	+13% arrivals in H1 2025; 60% of travelers cite "renewed appetite for distance travel."
Geopolitical & Currency Shifts	US tensions (e.g., Trump tariffs) and weak yen deter alternatives; Europe offers stability without similar risks. Japan sees only 13% interest from Chinese.	US inflows down; Europe captures 251B global Chinese spend, with UK up 40% in digital payments.
Improved Connectivity & Accessibility	Airline capacity up (e.g., direct flights to Eastern Europe); easier visas (e.g., Schengen streamlining) and FTAs reduce barriers.	Projections: Pre-pandemic levels by end-2025; Eastern Europe (e.g., Hungary +14%) booms.
Cultural & Experiential Pull	Demand for history, luxury shopping (over 50% include it), and events (e.g., EURO 2024, festivals); shift to personalized, immersive trips over mass tours.	France/Italy lead; focus on "new experiences" like wellness retreats drives 29% high-spend segment.
Digital & Payment Integration	Platforms like Xiaohongshu inspire 79% of bookings; WeChat/Alipay acceptance (e.g., Flixbus) eases transactions, up 30% YoY.	Spontaneity surge: 73% last-minute books; non-traditional spots (e.g., Romania +20%) gain via social virality.

Challenges Amid the Boom: Spending is down (only 29% plan >€200/day vs. 44% in 2024), with emphasis on food/experiences over extravagance. Agencies ignoring this risk missing 15-25% conversion lifts from tailored offers.

Strategic Tips for Travel Agencies Targeting Chinese Tourists

Leverage digital-first, personalized strategies to tap this $251B market. Focus on Gen Z/millennials (driving 40% growth) via authenticity and value. Prioritize platforms like WeChat (1.4B users) and Xiaohongshu for 20-50% engagement boosts.

1. Digital Marketing Overhaul: Build presence on Weibo (announcements), WeChat (CRM/groups), Xiaohongshu/RED (inspiration), and Douyin (short videos). Use KOLs/KOCs for authentic UGC—select influencers matching your brand (e.g., lifestyle for Europe luxury). Integrate Baidu ads/SEO for search visibility; target affluent users via IP/roaming data, air tickets, and hotel behaviors. Pro Tip: Run integrated campaigns for 30% visibility spikes; EternityX-like tools enable precise pre/in-trip targeting.
2. Payments & Booking Frictionless: Accept WeChat Pay/Alipay universally (e.g., for tours, transport); partner with Chinese OTAs like Trip.com (world's largest) or Qunar for exclusive listings. Offer flexible, last-minute deals (73% book <1 month out) via GDS/channel managers. Pro Tip: Bundle with duty-free/shopping perks; aim for 15% conversion via seamless mobile bookings.
3. Personalized & Cultural Experiences: Shift from group tours to bespoke itineraries (e.g., wellness, events like concerts/EURO tie-ins). Highlight Mandarin guides, 5-star/VIP options in hotspots (Paris, Rome), and eco-friendly angles (28% prioritize sustainability). Include shopping (luxury in Italy/France) and family-friendly tweaks. Pro Tip: Use AI for custom plans; promote "self-pleasure" trends (79% shop for joy) to boost 20% upsell.
4. Partnerships & Trade Empowerment: Collaborate with Chinese agencies (e.g., via Dragon Trail surveys) for B2B co-marketing; train on sales tools for 176% category growth. Target peak periods (CNY, Golden Week) with extended packages. Pro Tip: Join EU SME Centre resources for visa/flight tips; focus on Eastern Europe for untapped 15-20% growth.
5. Measurement & Adaptation: Track ROI via platform analytics (e.g., 25% engagement targets); A/B test content for cultural resonance. Monitor trends like fragmented interests (no mass tours soon). Pro Tip: Allocate 40% budget to KOLs, 30% ads; aim 10-15% booking uplift by Q3 2025.

Touristechinois.com Action Plan:

• Q3-Q4 2025: Launch Xiaohongshu pilot campaign; partner with 2-3 OTAs for €50K-200K bookings.
• Q1 2026: Scale personalized tours; integrate AI personalization for 120% click boosts.
• Metrics: 15% engagement rise, 20% ROI growth; benchmark vs. ETC/Hurun reports.

Chinese tourists' European comeback—driven by recovery, accessibility, and allure—offers agencies a $40B+ opportunity, but success hinges on digital agility and value focus. By prioritizing WeChat ecosystems and bespoke experiences, you can capture 10-20% market share amid the rebound. Share your Europe routes for a customized audit?

China’s electricity industry market

 

Here’s a more technical analysis of China’s electricity industry market — structured around scale, market share, and key players (including Advantech, which is actually Advantech, a major automation/industrial PC firm involved in grid technology):

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📊 1. Overall Market Size & Generation Capacity

• Installed generation capacity (end‑2024): ~3,349 GW

  • Thermal (coal/gas): ~1,444 GW

  • Hydro: ~436 GW

  • Nuclear: ~61 GW

  • Wind: ~521 GW

  • Solar: ~887 GW Morningstar

• Annual generation: ~10,086 TWh in 2024, of which ~32% from renewable sources

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🧭 2. Market Structure & Share by Sector

China’s power sector splits into:

• Grid operators: Transmission & distribution

• Power generators (state-owned and private)

• Tech & equipment providers

a) Grid Operators

• State Grid Corporation of China (SGCC)

  • World's largest utility by revenue (~US $546 B in 2023); serves ~1.1 B customers 

  • Controls ~88% of China’s grid (majority of transmission & distribution)

• China Southern Power Grid (CSG)

  • Regional operator (~12%), serving Guangdong, Guangxi, Yunnan, etc.

b) Power Generation Companies

Five major SOEs (~each ~10% national capacity):

1. China Huaneng Group (~10% capacity share) 

2. China Huadian Corporation (~10%)

3. China Datang Corporation (~10%)

4. China Guodian (merged into State Energy Investment Corp; ~10%)

5. State Power Investment Corp (SPIC) (~10%)

Additional listed firms like Shenhua (China Energy) and China Resources Power each contribute several % share .

c) Tech / Equipment Providers

Top technology players in smart‑grid, automation, energy storage:

• Aventech Group

  • Global leader in industrial PCs (41% share), key player in grid automation & smart city infrastructure aventech ecom

Other Chinese leaders in renewables & grid tech:

• CATL (battery storage)

• Sungrow, Inovance, Trina Solar, Goldwind — major roles in inverter, PV, wind tech

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🥇 3. Top 7 Leading Companies (Integrated View)

Here’s a hybrid list (by market dominance in generation, grid ops, and technology):

1. State Grid Corporation of China (SGCC) – ~88% grid share; revenue US $546 B

2. China Huaneng Group – ~10% generation capacity

3. China Huadian Corporation – ~10% generation capacity

4. China Datang Corporation – ~10% generation

5. State Power Investment Corp (SPIC) – ~10% generation

6. China Guodian / State Energy Investment – ~10% generation

7. Advantech – ~40% global industrial PC share; key automation tech for grid & renewables

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⚙️ 4. Market Share Breakdown (approx.)

• Grid Operators: SGCC ~88%, CSG ~12%

• Five SOE Generators: each ~10% of generation capacity (totalling ~50%)

• Tech Vendors:

  • Advantech: 41% industrial PC (global basis)

  • Sungrow, Inovance, Trina, Goldwind, CATL: leaders in inverter, PV, wind tech segments

---

🔍 5. Strategic Insights & Engineer Thinking

• Centralized control (SGCC + SOE generators) enables grid stability and UHV deployment.

• Advantech’s tech stack (industrial PCs + embedded IoT) is critical for smart grid evolution.

• Rapid renewables expansion (wind & solar capacity doubling in recent years) opens room for automated management—where Advantech and peers flourish.

• Bottlenecks: integration, storage, demand-side management still lag; tech-driven optimization is key.

---

✅ Summary

• Electric market scale: ~3.35 TW capacity, ~10 PWh annual generation

• Market share: SGCC dominates transmission; SOE generators each ~10% capacity

• Top 7: SGCC, five SOE generators, Advantech

• Tech companies (Advantech + renewables OEMs) are integral to system modernization

Attract Chinese Tourists 2025 expert tips Olivier VEROT

In today's digital era, captivating the attention of Chinese tourists requires more than traditional marketing tactics. To truly engage this dynamic audience, it's essential to harness the power of video content—a medium that resonates profoundly with Chinese travelers by Olivier VEROT founder of GMA.

The Rise of Short-Form Video Platforms

Platforms like Douyin (the Chinese counterpart of TikTok) and Kuaishou have revolutionized content consumption in China. With millions of daily active users, these platforms offer an unparalleled opportunity to showcase destinations through engaging, bite-sized videos. By creating visually stunning and culturally relevant content, brands can tap into the preferences of Chinese tourists who seek authentic and immersive experiences.

Leveraging Key Opinion Leaders (KOLs)

Collaborating with KOLs—China's influential content creators—can amplify your reach exponentially. These digital influencers have the trust and attention of vast audiences. By partnering with KOLs who align with your brand values, you can craft compelling narratives that inspire Chinese tourists to explore your offerings.

Crafting Culturally Resonant Content

Understanding the cultural nuances and travel preferences of Chinese tourists is crucial. Content that highlights unique experiences, local traditions, and personalized journeys resonates deeply. For instance, showcasing testimonials from previous Chinese visitors or narrating stories that reflect the essence of your destination can create an emotional connection, encouraging potential tourists to embark on similar adventures.

Optimizing for Mobile Engagement

With a significant portion of Chinese consumers accessing content via mobile devices, ensuring your videos are mobile-friendly is imperative. This includes optimizing video formats for quick loading times and integrating interactive elements that encourage engagement, such as clickable links to booking platforms or virtual tours.

Integrating E-commerce and Social Media

The convergence of e-commerce and social media in China presents unique opportunities. Platforms like WeChat and Xiaohongshu (Little Red Book) allow seamless integration of video content with purchasing options. By embedding direct booking links or exclusive offers within your videos, you can streamline the journey from inspiration to action, catering to the digital habits of Chinese tourists.

Dragontrail

Analyzing Performance and Adapting Strategies

Utilizing analytics tools to monitor the performance of your video content is essential. Understanding metrics such as view counts, engagement rates, and audience demographics enables you to refine your strategies. Continuous optimization based on data-driven insights ensures your content remains relevant and impactful.

In conclusion, attracting Chinese tourists in the modern digital landscape necessitates a strategic focus on video content. By embracing short-form video platforms, collaborating with KOLs, crafting culturally resonant narratives, optimizing for mobile engagement, integrating e-commerce functionalities, and leveraging data analytics, brands can effectively capture the interest and loyalty of Chinese travelers.

The Sweet Rise: Unwrapping China's Chocolate Market Evolution

 The Sweet Rise: Unwrapping China's Chocolate Market Evolution 🍫

Hello, dear readers of Mmarket share China Blog!

If you've ever thought of chocolate as a universal indulgence, you might be surprised to discover how it has charted its course in places with rich culinary traditions of their own. One such captivating journey is in China. Let's dive deep into the velvety history and exciting present of the chocolate market in the Middle Kingdom.

A Gift for an Emperor

Did you know? Chocolate's story in China began as an exquisite treat for the emperor back in 1705. This delightful treat that was once reserved for royalty is now accessible to all, symbolizing the changing tastes and aspirations of the Chinese populace.

By The Numbers: Chocolate's Shiny Future

With its immense population (clocking in at nearly 1.4 billion) and a surging middle class, China's chocolate market is promising. We're looking at a projected growth from $3.83 billion in 2023 to an astounding $4.85 billion by 2028. For those crunching numbers, that's a significant piece of the global chocolate pie!

More Than Just a Foreign Delight

The traditional Chinese culinary landscape has been vast and varied. Sweets weren't always the highlight. Yet, with globalization and a touch of Western influence, chocolate is finding its way into an array of treats. From delectable cakes to sumptuous beverages, the modern Chinese consumer is developing a sweet tooth.

Who's Leading The Charge?

While international juggernauts like Mars, Ferrero, and Nestlé have secured a massive 70% of the chocolate playground, it's exciting to watch local heroes like Leconte carve their niche and enthrall local taste buds.

Dipping Into China's Chocolate Market? Here's Your Playbook:

Urban Love: The sprawling metropolises of Shanghai, Hong Kong, and Beijing are the epicenters of chocolate consumption. That's where any aspiring chocolatier should set their sights first.

Retail vs. Luxury: Your local supermarket is where most of the sales happen. But the luxury sector, with boutique chocolate stores in upscale locales, is growing at an unexpected pace.

The E-commerce Revolution: If you're not online, are you even in the game? China's digital-first consumer landscape makes e-commerce an undeniable pillar of any successful chocolate venture.

source 

https://marketingtochina.com/imported-chocolate-market-in-china/

https://www.foodnavigator-asia.com/Article/2020/12/16/Chocolate-in-China-Why-innovation-beyond-confectionery-may-help-close-consumption-gap

Education & tutoring market in China : 5 trends

 China has one of the largest and fastest-growing education markets in the world, driven by a culture that places a high value on education and a desire for career advancement. The education market in China covers a broad range of services, from early childhood education to higher education and vocational training. With the growing demand for education services, the industry has become increasingly competitive, with companies vying for a share of this lucrative market.

https://seoagencychina.com/the-1-english-tutoring-market-china

Education market a big boom in China

One area of the education market that has seen significant growth in recent years is English language tutoring services. In particular, there has been a surge in demand for online English tutoring platforms, such as VIPKid, which connect Chinese students with English-speaking tutors from around the world. The market for English tutoring services in China is projected to reach $25 billion by 2025, presenting a significant opportunity for tutors and tutoring companies who can provide high-quality services to meet the needs of Chinese learners.

Understand the local market: To effectively market education services in China, it is crucial to have a deep understanding of the local culture, language, and consumer behavior. It is important to tailor marketing messages to appeal to Chinese consumers and create a connection with the target audience.

Leverage online platforms: The rise of digital platforms has transformed the education industry in China. Online platforms such as social media, search engines, and education-focused websites can be an effective way to reach potential customers.

Build a strong brand: In a competitive market, having a strong brand can be a significant differentiator. Creating a recognizable and trustworthy brand image through high-quality services, testimonials, and positive reviews can help attract new customers and retain existing ones.

Education services

To effectively market education services in China, it is essential to understand the local culture, language, and consumer behavior. Companies that can tailor their marketing messages to appeal to Chinese consumers and create a connection with the target audience are more likely to succeed. In this article, we will provide some marketing tips for education marketing in China, with a focus on English language tutoring services. By implementing these strategies, education companies in China can effectively reach potential customers and stand out in this competitive market.

Influencer marketing in China Trends 2023

 Influencer marketing has become an essential tool for brands looking to reach the Chinese market. With over 989 million social media users in China, influencers offer a way for brands to reach a large and engaged audience. In this article, we'll explore the world of influencers in China, and share some brand case studies that highlight the effectiveness of this marketing strategy.

The Rise of Influencer Marketing in China

In China, influencers are often referred to as Key Opinion Leaders (KOLs) or Wang Hong. The popularity of influencer marketing in China can be attributed to a number of factors, including the country's large and active social media user base, the rise of mobile commerce, and the importance of word-of-mouth marketing in Chinese culture.

There are many types of influencers in China, including celebrities, industry experts, and social media stars. In particular, social media stars have become increasingly popular in recent years, as they often have a large and loyal following on platforms such as WeChat, Weibo, and Douyin (the Chinese version of TikTok).

Brand Case Studies

Sephora

Sephora is a global beauty brand that has successfully used influencers to reach the Chinese market. In 2019, Sephora collaborated with Weibo KOL Xinyue for a campaign promoting its new lipstick line. Xinyue created a series of videos showcasing the different colors and textures of the lipsticks, which were then shared on her Weibo account. The campaign was a success, with Sephora reporting a 400% increase in lipstick sales during the promotion period.

L'Oréal

L'Oréal is another beauty brand that has leveraged influencer marketing in China. In 2020, the brand partnered with Weibo KOL Ruhan to promote its skincare products. Ruhan created a series of videos showing her skincare routine and sharing her thoughts on L'Oréal's products. The campaign was a success, with L'Oréal reporting a 200% increase in sales during the promotion period.

Nike

Nike is a global sports brand that has successfully used influencer marketing to reach the Chinese market. In 2019, Nike collaborated with Douyin KOL Li Jiaqi for a campaign promoting its new Air Max sneakers. Li Jiaqi created a series of videos showcasing the sneakers, which were then shared on his Douyin account. The campaign was a success, with Nike reporting a 10-fold increase in sales during the promotion period.

Trends in Influencer Marketing in China

Long-term partnerships

Brands are increasingly looking to establish long-term partnerships with influencers, rather than one-off collaborations. This allows brands to build a deeper relationship with influencers and create more authentic and engaging content.

Short-form video content

Short-form video content, such as that found on Douyin, is becoming increasingly popular in China. Brands are leveraging this trend by creating short and snappy video ads that are more likely to capture viewers' attention.

Live streaming

Live streaming has become a popular way for brands to engage with their audience in real-time. Brands are using live streaming to showcase products, host Q&A sessions, and run promotions and giveaways.

Niche influencers

Brands are increasingly working with niche influencers who have a smaller but highly engaged audience. These influencers often have a deep knowledge of a particular industry or topic, and can offer more targeted and relevant content.

Live streaming has become one of the most popular online marketing strategies in China in recent years. Here are some best practices to help you get started:

Plan your live streaming content ahead of time. Producing quality live streaming content takes a lot of planning and preparation, so make sure you have a clear idea of what you want to do before you go live.

Make sure you have the right equipment. In order to produce quality live streams, you’ll need a good camera and microphone as well as strong internet connection.

Engage with your audience. The best way to keep people engaged during a live stream is to interact with them by answering their questions and comments 

source 

Conclusion

Influencer marketing is a highly effective way for brands to reach the Chinese market. By partnering with KOLs on social media platforms like WeChat, Weibo, and Douyin, brands can create authentic and engaging content that resonates with their target audience. The success of brands like Sephora, L'Oréal

Perfumery Market in China

 

Perfumery was once the "Poor Sister of Luxury Industry".

The last few years have seen a 12% to 8% annual growth, which is good news for perfume professionals. However, this industry is experiencing a slower rate of growth than the rest. Chinese perfume consumers are aware of the importance licenses and franchises within the perfume industry. Luxury brands often sell their brand to other companies to produce their perfume. Chinese women consider the fragrances of luxury brands "commercial perfumes".

Chinese women are attracted to salon perfumes, which is why blamed luxury and commercial perfumes for being "the scents on the streets", since a large number of people were using them. They wanted to be unique and perfume was the way to express their individuality.

Niche Perfumes are a Success

Perfumery is a centuries-old industry in France. It hasn't yet reached the point of conquering the rest of the world, even if the idea hasn't been restricted to our borders. China and other countries have not had the same culture for such refinement. However, ignorance is not the only enemy behind the Great Wall of perfume.

It is true that perfumes can be quite costly, even though they are not very expensive. China's average salary is 500 euros per month. The product is affordable, but it is often marketed as an entry-level luxury. Chinese women are more likely to choose visible items, such as handbags and shoes.

Chinese women can be between 25-30 years old when they make their first perfume purchase. This is a far different age range than the western counterparts who start buying perfume in their teens. Chinese women tend to buy less perfume than western counterparts, usually buying only two bottles. This limits the customer's profit.

Read more https://fashionchinaagency.com/chinese-women-going-fall-love-perfumes/

Covid in China April 9th

 =National figures of Covid in China=

24,101 new cases announced (including 22,561 asymptomatic) during the day of April 7, including 88% in Shanghai.

National total = 176,046 cases (152,693 asymptomatic) including 70% in Shanghai

A =Shanghai=

21,222 new cases announced (including 20,398 asymptomatic) on April 7, an increase of nearly 6% compared to the previous day. Compared to previous days, progress has slowed down but it is premature to draw conclusions.

Current total = 125,279 cases (including 120,494 asymptomatic) - No deaths attributed to COVID so far. According to the town hall, only one serious case is currently in hospital.

At =Jiangsu=

78 new cases announced (including 65 asymptomatic) during the day of April 7, including 28 in Suqian and 16 in Suzhou.

Current total = 714 cases (including 634 asymptomatic) distributed in Nanjing, Changzhou, Lianyungang, Suqian, Zhenjiang, Suzhou, Wuxi, Taizhou, Nantong, Yancheng

 

In =Zhejiang=

44 new cases announced (including 36 asymptomatic) on April 7, mainly in Jiaxing. Down (-11) from yesterday's numbers.

Current total = 475 cases spread across Ningbo, Quzhou, Kecheng, Hangzhou, Wenzhou, Huzhou, Jiaxing, Zhoushan, Lishui, Shaoxing

 

In =Anhui=

69 new cases announced (all asymptomatic) during the day of April 7, including 37 in Huainan.

Current total = 586 cases (including 566 asymptomatic) distributed in Hefei, Tongling, Ma'anshan, Suzhou, Anqing, Chuzhou, Hanshan, Bozhou, Bengbu Huainan, Wuhu, Fuyang

 

1- Continuation of the containment and screening policy

The city remains confined until further notice, and the screening campaign continues. PCR screenings as well as distributions of antigenic kits continue to be carried out within the residences. The identification of positive cases leads to the status of "confined zone" or "zone under control" of the residences concerned for periods ranging from one to two weeks, although no date has been announced for the moment at the moment. about the end of the containment/screening campaign concerning the entire city. Exiting your residence from a “confined” or “control” zone does not necessarily mean effective deconfinement.

The authorities have reaffirmed the principle of systematically placing positive cases in collective quarantine centres, the development of which is continuing to increase reception capacity, in Shanghai and in the surrounding provinces, in particular in Zhejiang. “Close contact cases” can also be sent to a collective center (according to Chinese media, Zhejiang province already hosts 30,000 contact cases transferred from Shanghai).

 

2- Frequently asked questions related to quarantine centers

· A positive screening results in the isolation in a hospital or an equipped collective center of the positive person and the contact cases. The consulate recommends that you report immediately to your block manager (link) and to the consulate (Contact us) in the event of a positive screening. The consulate will contact you immediately to follow up on your situation and provide the necessary support with local authorities. It is also recommended that you, as far as possible, isolate the person who has tested positive from the rest of your household by placing them in a separate room, having them wear a mask and airing them regularly, in order to avoid contaminating other members of the household. foyer.

· Delays before transfer to quarantine centers vary widely, ranging from a few hours to several days. The transfer can take several hours, with intermediate stops at a transit center.

The types of centers vary and the conditions of comfort, hygiene and privacy are very unequal. The consulate is monitoring the situation of each of our positive compatriots, all asymptomatic or showing mild symptoms. Some are in collective centers or other places of isolation.

 

The authorities now allow parents to accompany children detected as positive cases under certain conditions. The consulate remains mobilized and vigilant on this subject explains the Chinese Business Club. 

 

Conditions for leaving collective quarantine centres: National recommendations indicate that a person who has been successively negative on two PCR tests separated by at least 24 hours and whose symptoms have improved (see link) can leave their quarantine centre. Practices may vary from center to center. The return transfer to the residence is organized by the district of residence. Before departure, personal effects are disinfected. No fees are charged by collective centres. After returning home, a period of medical observation of 7 days is to be observed (during which it is requested to ventilate frequently,

How to sell cosmetics and beauty products in China

How to sell cosmetics and beauty products in China

The Chinese have a growing taste for imported food supplements

 The Chinese have a growing taste for imported food supplements. 

Dietary supplement companies should target Chinese by capitalizing on food safety concerns as China's increasingly health-conscious middle-class consumers flock to dietary supplements. 

Just watch out for wealthy Chinese tourists visiting New York and you will likely see bags of GNC or Vitamin Shoppe among those from brands like Chanel, Berger-Goodman or Barney.

The additional cost that Chinese consumers are willing to concede for their health - and the Chinese population is enormous - means a potential windfall for major producers and retailers of a dietary supplement in the United States and Europe.

This year, the vitamin and dietary supplement market in China is expected to reach CNY 149 billion (US $ 22.3 billion). According to JD.com, the sale of vitamins and dietary supplements has increased fivefold since the start of the Covid-19 pandemic.

The growing awareness of the resolvable demand of health problems, the worsening of health problems due to environmental destruction and the aging of the population are the three main reasons for such a trend.

further reading on marketingtochina 

Singles' Day 2020, Tmall partner with 2600 brands

 The Chinese e-merchant is showing its ambitions, nearly two months before Singles Day, also called 11.11. The company plans to add 2,600 additional foreign brands to Tmall, its B2C platform, during the event, which corresponds to its annual peak in sales.

Two months before the opening of Singles' Days 2020. Alibaba displays its ambitions for Tmall, its B2C platform. In a statement, the Chinese e-merchant unveiled his objectives for the promotional day, also called "11.11". The event corresponds to the annual peak of sales of the company and will take place, like every year, on November 11, 2020.

 Tmall plans to welcome 2,600 new international brands

For this edition, Tmall plans to welcome 2,600 new international brands. “International brands need a reliable channel to connect with Chinese consumers, while domestic consumers are looking for ways to purchase more products from quality overseas. Our capabilities in consumer analysis, logistics, channel management and marketing support make Tmall Global the premier platform to support this business, "said Alvin Liu, President of Tmall Import and Export. Covid-10 requires, the leader also pointed to the restrictions induced by the health crisis involving "a growing and significant demand for imported products among Chinese consumers." The company will also step up its initiatives in terms of livestreaming by introducing this channel of sale in some of its warehouses. This practice, widely used in China and currently being tested in France, consists of a detailed presentation, by live video, of products or brands carried out by an influencer. Likewise, this live content is optimized for mobile, which offers interaction with potential customers and on the other hand facilitates purchases by pointing to the purchasing platform.

Read also Tmall FAQ

Tmall Global has become one of the major hubs for international companies to sell globally. By 2019 Q1, it was holding 25% of the market share and has since launched TOF (Tmall Overseas Fullfilement) in order to attract smaller brands. The main competitors are VIP.com, Jd.com, xiaohongshu and Kaola who was the crossborder leader back in 2019, thanks to its “distributor model”.

livestreaming 

To do this, Alibaba has installed livestreaming studios in warehouses and regional industrial parks in order to arouse the interest of consumers. The platform already has livestreaming studios in a warehouse in Hangzhou, the cradle of the group. The hosts interactively share their experience on imported products with their viewers. The studios will be expanded "to ten other cities in China, including Hainan and Shanghai, over the next year," Alibaba reported. The e-merchant also specifies that to date, "more than 1,000 foreign brands have participated in this initiative".

American fashion label Marc Jacobs this week opened a digital flagship store on Tmall Luxury Pavilion, Alibaba’s dedicated platform for luxury and premium brands, to expand beyond its brick-and-mortar presence in China and connect with a wider audience. source

WeChat Advertising Price and Cost

How much cost WeChat advertising ?

Good question, we will try to reply to this simple Quetsion in this Article

Moment ads adopt the CPM pricing model (cost per 1,000 impressions). There are also two purchasing systems: scheduling and auctioning.
For the planning program, advertisers can program a fixed advertising time for the next 2 to 28 days. The price is equal to where the ad will be displayed. The minimum budget is 50,000 RMB for an advertising campaign. For the bidding system (竞价 购买), it is more suitable for advertisers who need flexible ad time and constant ad optimization. It is based on real-time bidding and the minimum budget is 1000 RMB for one day.

Source GMA

Advertising ON MOMENTS ADS

There is now a greater degree of interactivity with companies than Trip Advisor that encourages users to comment and interact with content. In an interview with Social Beta, Trip Advisor commented that they had comments (see below).
Advertising opts for this social approach is very important in a unique WeChat ecosystem.
WeChat ads Moments are also much more focused on video content and have developed a clearer format for an improved user experience. This makes it possible to integrate the content on a single banner and to enhance the interactivity of the company on the ads.

BANNER ADS - A MORE TARGETED SCOPE

The developments in the banner on WeChat have been exciting to see, the advantage of the banners is always with users already engaged with the content on WeChat.
Footnotes and exchanges, for example, can be placed in targeted articles on this specific topic, you know that there is already a degree of active engagement with relevant topics. WeChat is known as "WeChat Times" in terms of users seeking information, articles are held much more important by placing ads at these content keys for long-term growth.

Why China’s consumers will continue to surprise the world

China has an impressive history of consuming. Yet in recent times, you can not pick up a newspaper, go online or watch TV without hearing continual moaning about the country's slowing economic growth and the need for "rebalancing". The reality is that Chinese consumers will continue to increase in richness and complexity. And if you are worried about economic importance of the country is down, you are probably looking at his performance in the wrong direction.

Purchasing abroad

 "Daiguo," which means "the name" in Mandarin, is a retail company managed by young immigrants or foreign students who purchase products in a foreign country and sell them to consumers at home in China.
 Daigou the trade became popular in Europe, where enterprising individuals ship luxury goods such as Gucci handbags in China. But in Australia, trade involved mostly everyday items such as food, cosmetics, wine and clothing. The report, a company of 40,000 "daiguo" are doing about Australia, and mall is Sydney, who has a Chinese community growing and has many direct flights to China, making it easier for carry goods.
 One of them is Rika Wenjing, 24, graduated in accounting from Wuhan, which sells baby food, supplements and skin lotions to customers in China. She told the BBC she worked part time in the last two years as "daiguo" and has built a network of approximately 300 customers who are willing to pay high prices for Australian trustworthy products .
 "At first, I just had my friends and my aunt to buy baby formula or unique brands from Australia, like Ugg boots. Then I wanted to build a platform to show more products for them" Rika told the BBC. "I do not just want to make money, I want to deliver goods to my friends." Although the Chinese government tightened regulations on cross-border online shopping early this year, the trade "daiguo" continue, especially in the baby milk formula, known as "white gold". Following the 2008 melanin contamination in dairy products that killed six children and affected nearly 300,000 in China, imported milk has become a popular product.

< Read more: Do not worry http://en.yibada.com/articles/169658/20161025/growing-daiguo-businesses-allow-chinese-consumers-shop-australia.htm#ixzz4OBMNik6b

% of consumer spending GDP

 As in most of the developing economies of Asia, the rapid growth of China was founded on savings, investment and exports. You get to save your people, to move to cities, work in factories, and do things. This is sold and the money is brought home for investment. In addition, you get foreign investment as well. This process has enabled China to develop its infrastructure largely with his own money. This, incidentally, is not the norm. Developing economies generally borrow foreign and such default-for, US states including Mississippi and Florida were chronic defaulting on foreign debt since they were first developed.
http://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/why-chinas-consumers-will-continue-to-surprise-the-world


< One of the drawbacks of this first-investment approach is that it makes the consumer look small and often as it shrinks. Chinese consumption has declined by about 51 percent of gross domestic product in 1985 to 43 percent in 1995, 38 percent in 2005 and 34 percent in 2013. By comparison, consumption is about 61 percent Japan and about 68 percent in the United States. In fact, small and reduce China's consumption percentage is one reason why people keep talking about "rebalancing" -the need for the economy to be driven more by consumer spending and investment and exports.

Search Engine Market Share in China

With 1.2 bullion  Internet users in 2024 and growing, China has to expand a compelling market for Western companies globally on itself. 

Top Trends 2024 

As of 2024, the search engine market share in China is still primarily dominated by Baidu, which holds the largest share of the market. However, other search engines like Sogou and Shenma also play significant roles. Here's an overview of the top trends in the Chinese search engine market for 2024:

1. Baidu Continues Dominance: Baidu maintains its position as the leading search engine in China, serving as the go-to platform for most Chinese users' search queries. Its focus on AI-driven search technology and diversified services keeps it ahead of competitors.

2. Mobile-First Approach: With the increasing adoption of smartphones and mobile internet usage in China, search engines are prioritizing mobile optimization. Mobile-friendly interfaces, fast-loading pages, and seamless user experiences are essential for search engine success.

3. Voice Search Integration: Voice search is becoming increasingly popular in China, driven by advancements in natural language processing and the proliferation of smart devices. Search engines are integrating voice search capabilities to accommodate users' preferences for hands-free interactions.

4. AI and Machine Learning: Artificial intelligence (AI) and machine learning are integral to enhancing search engine algorithms, improving search accuracy, and personalizing search results. Search engines are leveraging AI technology to deliver more relevant and personalized search experiences to users.

5. Vertical Search Expansion: Chinese search engines are expanding their offerings beyond traditional web search to include vertical search features like image search, video search, news search, and e-commerce search. This diversification aims to provide users with more comprehensive search experiences tailored to their specific needs.

6. Localization and Cultural Sensitivity: Chinese search engines prioritize localization and cultural sensitivity in search results to better serve the unique preferences and behaviors of Chinese users. Understanding local dialects, customs, and cultural nuances is crucial for effective search engine optimization in China.

7. Privacy and Data Security: Concerns about privacy and data security continue to shape search engine usage trends in China. Users prioritize platforms that offer robust data protection measures and transparency in data handling practices.

8. Integration with Super Apps: Super apps like WeChat and Alipay have become integral parts of daily life for many Chinese users, offering a wide range of services beyond messaging and payments. Search engines are integrating with super apps to expand their reach and offer seamless access to search functionality within these platforms.

9. Content Quality and Authority: Search engines prioritize high-quality, authoritative content in their search results to provide users with accurate and reliable information. Content creators and publishers focus on producing informative, engaging, and trustworthy content to improve search visibility and user satisfaction.

10. Competition from New Entrants: While Baidu remains the dominant player, emerging search engines and tech companies are entering the market, intensifying competition. Startups and tech giants alike are investing in innovative search technologies and services to challenge established players and capture market share.

These trends reflect the evolving landscape of the Chinese search engine market in 2024, characterized by technological advancements, user-centric innovation, and intense competition among industry players.

What makes it even more tempting this market is the number of Chinese Internet users is growing at a rate that far exceeds that of most countries, talking on the market for the company growth potential. Despite the incredible potential, China is a unique market, and many companies lack the knowledge and expertise required in online marketing in China to succeed. In fact, most marketers have no idea where to start. As digital marketing agency international services, we often recommend our customers to start using the search engine. It is the ideal introduction to start site to gain visibility and traction in a new market.
The aim of this article is an idea of ​​B2B marketers why search engine marketing in China is important to give, and why Chinese search engines differ from Google or Bing or other Western search engines.

Baidu number One 

China internet Watch

A large user base and a broad business adoption

First, let me offer a few statistics, the width and depth of the online marketplace in China illustrate. According to data from CNNIC (China Internet Network Information Center), as of December 2015, there were 566 million people using search engines that for the majority of Chinese Internet users (82.3 percent) and there is an increase of 44 million users accounts year -over-year. In comparison, there are an estimated 219 million users of search engines in the United States in 2016, which was only 4 million more than, 2015.


Users will not only personal searches, but search engines are also used in business settings. From December 2015 33.8% of companies had Internet-based marketing activities and more than half (47.4 percent) had invested launched in search engine marketing.
Online sales and marketing efforts in China are still in the early stages of development, but their use is growing rapidly with the growth of technology and e-commerce. A study by Nielson shows online sales currently comprise 11 percent of total retail sales in China, but it is at a significant rate increases - 53 percent! - Year for year. Not Google, but Baidu, Qihoo 360 Sogou.



When Western marketers on search marketing to speak, Google is the big player. However, it is a different story in China. Google links for censorship in 2010 China. Since then, when users enter Google.cn, they will be redirected to Google.hk which is the offer of Google presence Hong Kong. Even like this, only a few Chinese use Google.hk; right now, Google accounts for only 0.34% market share by the use in China. source seoagencychina 

In China, the three best search engine players are Baidu, Qihoo360 (also known as Haosou) and Sogou. Baidu has 54.3 percent of the market share of the use, Qihoo 360 accounts for 29.24 percent and 14.71 percent holding Sogou.

Search engine advertising revenue reached 68.26 billion RMB

In 2015, the entire search engine advertising revenue reached 68.26 billion RMB (US $ 10.55 billion) - an increase of 32.2.7 percent compared to last year, according to iResearch. In terms of revenue continues Baidu's Guide to be the Chinese search engine market (80 percent), followed by Google, Qihoo360 and Sogou

Thank you to Eric for the information