SEO for China, optimize for Baidu It is better

SEO for China, optimize for Baidu It is better

Here are 10 tips for Baidu SEO in 2024:

1. Understand Baidu's Algorithm: Just like Google, Baidu uses a complex algorithm to rank websites. Keep up with updates and changes to Baidu's algorithm to optimize your SEO strategy accordingly.

2. Keyword Research: Conduct thorough keyword research using Baidu Keyword Planner or other tools to identify relevant keywords with high search volume and low competition. Focus on long-tail keywords as they tend to perform better on Baidu explain seoagencychina.com

3. Quality Content: Create high-quality, original content that provides value to your audience. Baidu prioritizes content relevance and quality, so ensure your content is informative, engaging, and well-written.

4. Mobile Optimization: Baidu heavily favors mobile-friendly websites, especially since mobile internet usage is prevalent in China. Ensure your website is optimized for mobile devices, with fast loading times and responsive design.

5. Chinese Language and Culture: Baidu caters primarily to Chinese users, so your website content should be in simplified Chinese. Understand Chinese culture and tailor your content accordingly to resonate with your target audience.

6. Backlink Strategy: Develop a strong backlink strategy by acquiring high-quality backlinks from authoritative Chinese websites. Focus on building relationships with local influencers and businesses to earn valuable backlinks.

7. Localize Your SEO: Optimize your website for local search by including location-specific keywords and creating content relevant to your target geographic area. Register your business on Baidu Maps and other local directories.

8. Social Media Presence: Establish a presence on Chinese social media platforms like WeChat, Weibo, and Douyin (TikTok) to increase brand visibility and drive traffic to your website. Share your content regularly and engage with your audience to build a loyal following.

9. Optimize Meta Tags: Pay attention to meta tags such as title tags, meta descriptions, and headers. Use relevant keywords naturally in these tags to improve your website's visibility in Baidu search results.

10. Monitor and Analyze Performance: Regularly monitor your website's performance using Baidu Analytics or other analytics tools. Track your keyword rankings, traffic sources, and user behavior to identify areas for improvement and adjust your SEO strategy accordingly.

Recently, with all the changes that happened on Google ( Reader disappearance of Keyword Tool, change the display of SERP , etc. . ), I confess that I rather regret the closure of these convenient services. Therefore , to change the Google I began to interest me and want to specialize on SEO Search Engine Chinese , Baidu (百度) .

 image source

 Optimize your website for Baidu

I issue you this article , the main advice I would give to a webmaster trying to optimize your site Baidu. Some recommendations to properly optimize the site, source
Have a website with a domain name of this size http://www.wensitename.cn
Or if this is not possible, have a site with a subdomain http://cn.website.com

1. Use keywords in URLs pinyin
2. Do not have a Flash site or full of JavaScript
3. The site must be fully translated into Simplified Chinese
4. The site should be hosted on a Chinese server to maximize the chances of being seen by Baiduspider ( the crawler Baidu )
5. To the study of keywords from the Keyword Generator Baidu
6. Have meta title in Chinese no more than 20 Chinese characters
7. Have more inbound links as possible (directories, linkbaiting , etc.).
8. Being very active in the Chinese social networks ( Weibo , Renren , etc.).
9. Not to post anything about everything that is sensitive topic related to politics / government (note the absolute censorship ) ...

sources:

1. Linkedin

Duplicate content no problem on Baidu

The duplicate content is not penalized by Baidu, but I still recommend you to have pages offering interesting and unique content ( as do copy / paste without added value for everyone ) . Baidu Webmaster Tools
Baidu Webmaster Tools (百度 站长 平台) is equivalent with Google Webmaster Tools , I find even more features . To use tools such as Baidu robots.txt generator , the optimization of web pages (页面 优化 建议) tool , it is not required to have an account . Can generate free robots.txt optimized for Chinese search engines such as Baidu , 360, etc. . without making mistakes ! :)

There is a test that I realized via the article:

Baidu Robots

Tests Currently all tools are Baidu in Chinese. The barrier of the Chinese language can be a barrier for many, but as these are technical terms and short ( usually April to June characters ), I think that Google Translate can help you . SEO best practices offered by Baidu
In tools Baidu Webmaster Tools, there is a feature I love ! This optimization is the web pages tool . You give a web page to the tool, and it tells you all the places that need to be better optimize ... and where you 've done your SEO work ! Baidu mismanaging 301s , and must do as little as possible. source

Analyze on Moz 

The address http://www.moz.com does a redirect on http://moz.com . Baidu says that as a technical problem when it is not really .
MOZ should also reduce the JavaScript code on the page and put the codes JS remaining at the end of the HTML page.
For the rest, MOZ was all good :) according to Baidu No Flash , no Frame, URL clean, well written meta tags , etc. . But as you can see , even MOZ not a perfect web page . The key is to fully optimize , and never give up.
Those are my main recommendations for Chinese SEO . I am constantly learning and discovery , and if I find more tips , I will not delay me to share with you.

seo Blogs

• searchengineland.com/
• moz.com/blog
• Top Blogs

Market Share of Chinese Tourist in Myanmar!

Market Share of Chinese Tourists in Myanmar!

The newly released statistics for 2012 Myanmar tourism show a dramatic increase in the number of visitors and revenue incoming travel.

 

credit @

1millions tourist in myanmar! 

70,000 Chinese  tourists in Myanmar ! 

$ 534 million income !

Over one million travelers have flocked to Myanmar last year, compared with about 816,000 visitors in 2011. Income from tourism in the country has shown surprising growth year on year, registering an increase of 67 per cent of revenue.
more information about Chinese tourism

The total tourism income for 2012 was $ 534 million compared to U.S. $ 319 million in 2011. Foreign investment Despite reports of infrastructure overwhelmed by the sudden rise in the number of visitors, officials say they are not worried, and remain optimistic about foreign investment in the industry.

"Since the new investment law was passed last year, many foreign investors have asked about the situation," said David, expert in Voyage in Myanmar !
Ministry of Hotels and Tourism manager Khin Than Win CNN, adding that the Department focuses on the development of human resources, transportation and hotels. Numbers According to official statistics, there are currently 28,291 hotel rooms in Myanmar.

The development of Luxury Travel !

The ministry is working on a project for the development of five-star Hoang Anh Vietnamese society Gia Lai Hotel. Thais beat the Chinese for most visitors by nationality. About 90,000 Thais, 70,000 Chinese and 37,000 American tourists visited Myanmar last year. Visitors are mostly men, the male-female ratio visitors to 62 percent to 38 percent. High hopes The Department expects many more in 2013. "We expect the growth of tourism to continue further and expect to receive 1.5 million tourist arrivals this year," said Khin Than Win, citing new visas on arrival as an additional reason for the increasing rapidly.

more information about Burma

16 699 officials get sanctions in China !

16 699 officials get sanctions in China ! 

New president new policy !  Receiving excessive costs , misuse of official vehicles or travel abroad as unnecessary ... no less than 16 699 people were fined for violating the new rules of the Chinese Communist Party (CCP) imposing more sober representatives of public administration reported Monday, November 17 the new China news agency , citing the Central Commission for discipline Inspection , policeman single party. In early December 2012, the Political Bureau of the CPC , chaired by leader Xi Jinping, has launched an ambitious cutting waste , especially for the red carpet, floral , luxurious banquets watered expensive liqueurs and other extravagances which benefited the CCP officials . Violation records are spread over a period of about eleven months. However, such commitments are regularly proclaimed at the top of the regime and remain mostly wishful thinking , a feeding resentment in the population, which criticizes willingly exorbitant privileges enjoyed by the leaders.

China has drastically reduced the number of human cases of H7N9

China has drastically reduced the number of human cases of H7N9

China must live near poultry markets in large cities to stop the spread of a new strain of bird flu , which emerged earlier this month , scientists said , after they found a previous close has drastically reduced the number of human cases. In a study published in the medical journal The Lancet on Thursday, researchers from Hong Kong and China, said that while closing markets during the height of the first outbreak of H7N9 in April may have been costly , dramatically reducing human infections and must do again if cases increase as feared.

 The results 97% reduction of human case

The results of a reduction of over 97 percent in the daily number of human cases of the new H7N9 strain after markets closed compared to earlier - should give policy makers confidence that the economic costs of markets that close is balanced with significant health benefits . " (This ) is a highly effective intervention to prevent human disease and protect public health ," said Benjamin cover Hong Kong University , who led the study that had been published in the medical journal The Lancet . Based on their findings, said the best approach to minimize the spread of H7N9 avian flu ahead of an expected increase in cases during the winter flu season would close markets that have detected the virus. We found two new human cases of H7N9 avian influenza in Zhejiang Province , eastern China, in October , the first in what some experts fear the flu can be a new outbreak of the deadly disease to come from China during the months cold winter . " This is of great concern because it reveals that the H7N9 virus has continued to circulate and now has the ability to re-emerge in a new outbreak of the disease in humans this winter," said Deck , echoing similar fears expressed by Chinese researchers in a study published last week. Mortality rate 30 PERCENT About 45 people have been killed so far by the H7N9 strain of flu , many of them during an outbreak in March and April just after the virus first appeared in humans in early February. The World Health Organization (WHO ) says it has recorded 137 laboratory-confirmed cases , suggesting a mortality rate of the new strain of more than 30 percent. In early April , several weeks later came the first human cases of H7N9 avian influenza , 780 live bird markets in the Chinese cities of Shanghai , Hangzhou , Huzhou and Nanjing were closed to try to stop the spread of the virus.
 source http://www.flu.gov/about_the_flu/h7n9#

 The closure is estimated to cost more than 57 billion yuan (

The closure is estimated to cost more than 57 billion yuan ( $ 9,350,000,000 ) , so the team set out to cover study whether these costs can be justified . The team analyzed data from each laboratory-confirmed case of H7N9 in the four cities up to June 1, 2013 and entered into a statistical calculation method called Bayesian model was able to quantify the before and after effects the close of the markets. The results of the closures to reduce the average daily number of H7N9 human infections by 99 percent in Shanghai , 99 percent in Hangzhou , 97 percent in Huzhou and 97 percent in Nanjing .
 "Without this robust evidence , politicians would have difficulty justifying LPM more closures due to the ancient culture of trading of live birds and the huge potential economic loss in the poultry industry in China, " said Deck . However, it added, the best course of action to minimize the spread of the virus before the expected increase in infections in the winter would remain live bird market closure in areas of high risk of spreading the disease, and the closure immediate market areas where the virus appears in the future

Proposed by http://apartmentinbeijing.blogspot.com/

What is a market share in China ?

Market share and growth of the latter compared to the evolution of these various competitors are fundamental to business performance.
Companies can be classified
Leaders ( and co-leaders ) market . The dominant position of general , occupying a strong market share usually provides good profitability . It often allows both to amortize the cost of large quantities ( economies of scale) , and set prices providing a large margin because of the reputation and market presence .
Followers. This marginal player position is very delicate. It usually leads to poor profitability and can threaten the very survival of the business.
Specialists , occupying a single market niche . A small business can flourish if it is a policy based on a narrow target range of products and the type of customer excellence.
This explains the strategies more or less long-term occupation of the markets, and also that the current operational level, the market share is one of the key figures of any marketing plan objectives.

Links:
Mystery Shopping china
Twitter
Google Plus
Investopedia

Shanghai VS Beijing : Apartment market price !

 Shanghai VS Beijing : Apartment market price ! 

A Tale of Two Cities : Shanghai's economic activity favored in comparison with Beijing?

If you have a look on the real estate price rise in the past two years, you'll notice that Beijing's rental prices for residential real estate have a rate around 20% when Shanghai's rise is around 3% or even less. 

Does this means that Beijing is developing faster than Shanghai ?

  

No. It seems to be quite the opposite actually. The little real estate price rise can be explained by the success of the Chinese authorities to limit real estate market price because of all the problems it could trigger : unaffordability of apartments for the new rising Chinese middle class that the authorities want to develop, growth of the largest real estate property bubble of all times. With a large set of measures, the Shanghai authorities have managed to cool the market down and this has pleased the central government when Beijing appears as the bad pupil.

Beijing 

Maybe this is the reason, maybe partially, but it is now clear that the Chinese authorities want to develop Shanghai again and make of it the definite economic capital of China, without any possible discussion, Beijing being out of the game.

Actually, clouds are gathering above Beijing, quite litterally, with its disastrous pollution that has reached peaks in 2013 when Shanghai benefits from its sea shore and wind that cleans the air. This might seem unrelated, but this is now clearly appearing as an important factor when large global companies chose headquarters in China, less and less people want to settle in Beijing, especially not people with children.

 

 

Punished by pollution and its frantic real estate market, is cloosing the grip with Shanghai ?  It might be possible, all the more that Chinese authorities have big plans.

Free trade area ! 

A new free trade zone is going to be experimented in Shanghai. This is going to be the first free trade zone in mainland China, it has been aproved in July 2013 and will be launched in october of the same year (that is, in a few days). This is big news and has importance for the developement of the whole Shanghai area. The free trade zone will be set in Pudong but the plan there might be much larger with the cities of Hangzhou and Suzhou becoming the natural extensions in Shanghai, and perceived as the most dyamic cities of China. 

 

 

Actually, this is a tale of three cities. The new Shanghai free trade zone is a replica of Hong Kong and is a deliberated attempt to rebalance the economic activity from the Pearl River Delta to Shanghai. 

What is going to happen next is interesting to see since Guangdong, Shenzhen and Hong Kong are trying to elaborate an answer with a larger free trade zone.

This might be the beginning of the design of a new China. What are your thoughts about this ?

Source:  Beijing apartement

China outbound tourism hot destination

China outbound tourism hot destination 

A sense of crisis is hardly what greets visitors to the resorts dotted along the coast of Mauritius. Flic en Flac in the Southwest, for example, tourists loll in series through their hotel pools between bouts of paddling in the Indian Ocean, north of Grand Baie, the approach is quiet on the sea in the direction of white sand and large houses in the protection the pine and palm trees.
In his office in the center of Port Louis, the capital, Michael Yeung Sik Yuen, Minister of Tourism, rewinds the latest statistics on the number of tourists, the assessment of the image they present in a pragmatic way.

Higher Quality of traveller

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We have to adapt to this world , "he says , noting a sharp decline in visitors from France: " They fit or you die . " Since the economic crisis in 2008, Mauritius has had a tough job in the gaps by a drop off in the number of European tourists allowed to come to the island. Hotels have many empty rooms and a high debt , extended with strong during the pre-crisis boom.

Tourism crisis

In response, the government , tour operators and hotels have pursued, on a common strategy to adapt to survive . While the hope of a revival in demand in Europe for long distance travel in paradise destinations , they have diversified to less traditional markets. Among them are the United Arab Emirates , Russia and other countries of the former Soviet Union and China in particular .
The crisis of recent years has a real one. Tourism accounts for about one-tenth of the gross domestic product of Mauritius , in addition to sugar , the offshore financial industry and textiles, so called from the island "pillars " of development. The number of tourists last year to just 0.1 per cent to 965,000 , well below the forecast five years ago from 1.5 m up to this point . Tourist numbers from France , the island 's most important market , fell by nearly 10 percent in the first seven months of 2013. " In a market of 260,000 [French Visitor] last year , represent a decline of 10 percent," says Mr Yeung Sik Yuen. " You feel it . " Suffer Island Hotels , says Francois Eynaud , President of the porch Leisure and hospitality , a great local hotel group. Mauritius has a serious " problem of overcapacity ," he adds.
" Arrivals will not grow fast enough to [ match] the construction of the new rooms . "
Hotel executives estimate that the number of rooms has increased by more than a third since 2007, while the tourists have more or less stagnant. Utilization, which hit a record 76 percent the year before the financial crash , expected to be 60 percent this year .

Increase of Chinese tourist 

Hence the attractiveness of the Chinese market . However, Mauritius was slow to realize their potential , in comparison with some of its competitors in the Indian Ocean tourism. " The Maldives was already before 2008 ," says Mr Yeung Sik Yuen. " The Maldives are closer to China We started around 2010 , . . Become more visible since the last year of Mauritius in the Chinese market "
Over the past year 20,000 Chinese tourists to Mauritius , added the minister , this year, " we will probably reach 45,000 ."


" Since January, we have two direct flights per week from Shanghai and one in Beijing since July," says Mr Yeung Sik Yuen
"We had a lot of advertising , workshops, press trips and familiarization trips for tour operators . We hope to at least double [ the number of tourists from China ] every year." "We urgently need the Chinese," says Mr. Eynaud . That is, as tourists from emerging countries have some way to go before they match what Mauritians have come to expect from their traditional European visitors .
"We need two Chinese every European tourists, we replace lost ," says Jocelyn Kwok , Chief Executive of the Association of Hoteliers et Restaurateurs of Mauritius. On average, Chinese tourists spend only four to five days in the country, against eight for 12 for French tourists and a Briton .
The reaction of some hotel groups was to offer big discounts . Critics have often claimed that this threatening position Mauritius as a competitor to the Caribbean for wealthy clientele.
Today is the impression that with Mauritius diversification of its long-standing European markets, its best approach is not so much aggressive price wars as acceptance of different prices for different regions for the benefit of tourism in general .


"We put more emphasis on other new markets for us , such as the CIS [ former Soviet Union ] countries," says Mr Yeung Sik Yuen. For Russia, " as far as it is a question of the direct route. We have four weekly flights approved for Aeroflot, but waiting for the green light from their country. " Mauritius was also the concentration of a " lot of effort " for the Czech Republic. 

 Dubai Tourism

"Our market in the UAE grew by 78 percent in the first seven months of the year , " he adds. " We have a lot of familiarization trips and road shows in various cities of the Middle East. "
Instead of damaging the Mauritian brand ", this is the solution ," argues Mr Yeung Sik Yuen. Different rates between the groups "fills a hotel - Asians , [ people ] in the Middle East, European," he says.
" The model has changed. " Previously Mauritius was only really works in the European market , as it works today in many others.

sources:

1. Marketingtochina.com 
2. Market China blogspot 
3.  Chinese-tourist.blogspot.com
4. mauritus
5. Maldives

Written by tracy

Apple loses market share in China

According to data provided by the analysis firm Canalys, the manufacturer Xiaomi has sold more smartphones in China than the U.S. giant Apple, in mid-2013.

Xiaomi overtakes Apple

Indeed, Xiaomi has sold a total of 4.4 million smartphones, against 4.3 million for Apple, during the same period. The market share of Xiaomi is currently 4.4%. While a few months ago Apple wanted to take the rank of 5th best smartphone manufacturer in China, here it is downgraded by a Chinese company which released its first model in 2011. It seems that Xiaomi is not only interested in major Chinese cities but is in contact with a little more remote population to sell his devices.

A concurentiel market

The first place is occupied by Samsung. The brand has sold more than 15 million smartphone in China, during the second quarter, whixh allow it to occupy the best position of market share in China. It should be noted that this country is a very important market for manufacturers since it has a population and especially a very high Internet population. A total of 88 million units were sold during the second quarter. After Samsung is Lenovo, with nearly 11 million units sold, which occupies the second place. Remember that it is ranked first PC maker in the world by IDC and Gartner.