The lobster advertising in China
In china ,we generally find the lobster
advertising in 3 types of events—food recommendation platform , shopping guide platform and cuisine
teaching platform，via different kinds of advertising channels , such as TV , the Internet
,billboards and magazines. Because of the different key points and business
objects they have ，they focus on the different aspects
of lobster and also gets
different effects.
Food and restaurant recommendation platform:
Eating is always the favorite subject for
Chinese people , so food and restaurant recommendation platforms are most
popular for lobster advertising , which
owns the biggest number of users.
They focus on the specialties and the
delicious flavor of lobster and have a wide advertising channels, including TV, the Internet ,
billboards and magazines.
Shopping guide platform
There are more ads for raw lobster and
semi-finished lobster gift boxes in the shopping guide platforms. They are
mainly by the channels of TV and the Internet.
Cuisine teaching platform
More and more high-grade cuisine (like lobster
) appear in the traditional cuisine teaching platform. It helps people like
housewives and new cooking learners to quickly master the simple cooking
methods, which focuses more on the process of cooking and weakens the choosing
of lobster.
In
conclusion, nowadays in China ,we can mainly find lobster advertising via TV
and the Internet.
The TV
channel gives customers more expressive feelings of the flavor, appearance and
enjoyable dining experience , but with fairly high cost of advertising cost. On
the other hand,the Internet channel owns a great number of users and forms a
good interaction by the comments and exchanging ,which forms creative marketing
in Initiative launches,on line interaction mega events and also ratings and
review activation.
What’s
more, some other offline channels like magazines and billboards also become the
indispensable parts to provide information and show the delicious lobster for
us.
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