30% increase of coffee consumption according to Daxue Consulting

In a recent article, it is said by DX consulting that the market of coffee has been tremendously reshaped in China by the ones of Starbucks, Costa but also coffee shops in general. Interesting in a country where tea is king. THe same research is saying that Chinese actually do not like coffee but coffee shop is a place to meet. Especially after the Cultural revolution when all the tea houses were closed, coffee shops emerged as the places to meet. It became then trendy.