Market share of foreign
brands in China: Costa Coffee leads the way
Optimism for foreign brand
Costa Coffee and Mercedes
Mercedes-Benz
seems to go to a two-digit growth this year in China that is the biggest
automobile market of the world. It has great market share among automotive
market in China. Costa Coffee enjoys the same situation in China.
Ni Kai,
President and CEO of the service from Mercedes-Benz Sales Service to Beijing,
declared that the company is confident on its performances in 2014, after the
delivery in May of more than 23 000 Mercedes, increasing by 30 % in annual
sliding and its market share in China. CEO of Costa Coffee also is optimistic
regarding the growth of the coffee brand in China these recent years.
This
optimism is not rare at the foreign company, in spite of a visible economic
slowdown, where president Xi Jinping evokes " a new normality: with a
slowing down of growth, structural reforms and no big launching ".
Market share in progress
for foreign brands
A confidence
inquiry of companies led this month by the German Chamber of industry and the business
showed that 90 % of companies plan to maintain or to spread their activities
this year in order to increase their market share in China, with about 60 % of
companies being able to reach or exceed their objectives. From the point of
view of re-form, 70 % of the companies remain optimistic, explaining that the
domestic consumption, the environmental protection, and the launched on the
market accent were convenient for the business.
Another
Chamber of Commerce, this time, that from the United States to Shanghai,
expects in that the fifth of the American companies choose China as "
first destination of investment ", and 48 % to increase the investments in
the country.
This confidence
in the Chinese economy emanates from an increasing number of consumers with
average income and from a stable growth in the cities of the second and third
row. Figures also show great market share among China market.
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