Top Strategies to Sell Food & Beverage products in China

Top Strategies to Sell Food & Beverage products in China

Perfumery Market in China

 

Perfumery was once the "Poor Sister of Luxury Industry".

The last few years have seen a 12% to 8% annual growth, which is good news for perfume professionals. However, this industry is experiencing a slower rate of growth than the rest. Chinese perfume consumers are aware of the importance licenses and franchises within the perfume industry. Luxury brands often sell their brand to other companies to produce their perfume. Chinese women consider the fragrances of luxury brands "commercial perfumes".

Chinese women are attracted to salon perfumes, which is why blamed luxury and commercial perfumes for being "the scents on the streets", since a large number of people were using them. They wanted to be unique and perfume was the way to express their individuality.

Niche Perfumes are a Success

Perfumery is a centuries-old industry in France. It hasn't yet reached the point of conquering the rest of the world, even if the idea hasn't been restricted to our borders. China and other countries have not had the same culture for such refinement. However, ignorance is not the only enemy behind the Great Wall of perfume.

It is true that perfumes can be quite costly, even though they are not very expensive. China's average salary is 500 euros per month. The product is affordable, but it is often marketed as an entry-level luxury. Chinese women are more likely to choose visible items, such as handbags and shoes.

Chinese women can be between 25-30 years old when they make their first perfume purchase. This is a far different age range than the western counterparts who start buying perfume in their teens. Chinese women tend to buy less perfume than western counterparts, usually buying only two bottles. This limits the customer's profit.

Read more https://fashionchinaagency.com/chinese-women-going-fall-love-perfumes/

Interview of Harold Parisot , founder of the Chinese business club

 I am Harold Parisot, I created my company in luxury off-market real estate in Paris 8 years ago. It was by showing large apartments and mansions to potential Chinese buyers that I had the idea of ​​creating the Chinese Business Club. source starmedia

How would you describe the Chinese Business Club?

The Chinese Business Club France Chine is a network of influence where member companies meet 6 or 7 times a year in Paris.

source photos

The participants meet in Parisian Palaces around captains of industry or politicians. The last guests of honor are: the CEO of L'Oréal, the CEO of Club Med, the CEO of PSA Peugeot Citroën, Jean-Pierre Raffarin, Pierre Gattaz, Emmanuel Macron, ... On the Chinese side, we find the investment funds : DongFeng, Fosun, Cathay Capital, Chinese banks: ICBC, Bank of China, China Exim Bank, China Construction Bank, …and major Chinese brands present in Europe.

What are the most represented trades among club members?

All sectors of activity are represented: agrifood, pharmaceutical laboratories, aeronautics, the world of luxury, heavy industry, tourism, services, etc. Also present are diplomats from the Chinese Embassy and Consulate, as well as the China Unit of the 'Elysée Palace and the Quai d'Orsay.

Why do you organize, with the Club, an annual lunch on Women's Day?

Parity between the number of Chinese and French is respected. This is less true with gender parity. This is why I have chosen to remedy this by organizing a Special Women's Edition on the occasion of International Women's Day. The 1st edition last year with Sophie Marceau was a huge success. We therefore renewed the operation this year with Juliette Binoche. It is now the annual meeting of business and influential women. I already give you an appointment for lunch on March 8, 2018 with an international star!

Are the many celebrities present at this lunch important for the aura of the club?

Yes of course ! All Club events are lobbying and business oriented. The Special Women's Edition of the Chinese Business Club makes the Club known to many women who were unaware of the existence of the Club. The many personalities, actresses and singers contribute greatly to the visibility and notoriety of the Chinese Business Club.

What events are you planning in the coming months?

The member companies meet 6 or 7 times a year in Parisian Palaces. The next guests of honor are Christine Lagarde, Isabelle Kocher, Carlos Ghosn, Jean-Charles Decaux, Arthur Sadoun and Xavier Niel.

conclusion 

If you are interested in the Chinese market, there is nothing more effective than the Chinese Business Club to develop your Franco-Chinese address book at a high level!

https://chinesebusinessclub.fr/

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Covid in China April 9th

 =National figures of Covid in China=

24,101 new cases announced (including 22,561 asymptomatic) during the day of April 7, including 88% in Shanghai.

National total = 176,046 cases (152,693 asymptomatic) including 70% in Shanghai

A =Shanghai=

21,222 new cases announced (including 20,398 asymptomatic) on April 7, an increase of nearly 6% compared to the previous day. Compared to previous days, progress has slowed down but it is premature to draw conclusions.

Current total = 125,279 cases (including 120,494 asymptomatic) - No deaths attributed to COVID so far. According to the town hall, only one serious case is currently in hospital.

At =Jiangsu=

78 new cases announced (including 65 asymptomatic) during the day of April 7, including 28 in Suqian and 16 in Suzhou.

Current total = 714 cases (including 634 asymptomatic) distributed in Nanjing, Changzhou, Lianyungang, Suqian, Zhenjiang, Suzhou, Wuxi, Taizhou, Nantong, Yancheng

 

In =Zhejiang=

44 new cases announced (including 36 asymptomatic) on April 7, mainly in Jiaxing. Down (-11) from yesterday's numbers.

Current total = 475 cases spread across Ningbo, Quzhou, Kecheng, Hangzhou, Wenzhou, Huzhou, Jiaxing, Zhoushan, Lishui, Shaoxing

 

In =Anhui=

69 new cases announced (all asymptomatic) during the day of April 7, including 37 in Huainan.

Current total = 586 cases (including 566 asymptomatic) distributed in Hefei, Tongling, Ma'anshan, Suzhou, Anqing, Chuzhou, Hanshan, Bozhou, Bengbu Huainan, Wuhu, Fuyang

 

1- Continuation of the containment and screening policy

The city remains confined until further notice, and the screening campaign continues. PCR screenings as well as distributions of antigenic kits continue to be carried out within the residences. The identification of positive cases leads to the status of "confined zone" or "zone under control" of the residences concerned for periods ranging from one to two weeks, although no date has been announced for the moment at the moment. about the end of the containment/screening campaign concerning the entire city. Exiting your residence from a “confined” or “control” zone does not necessarily mean effective deconfinement.

The authorities have reaffirmed the principle of systematically placing positive cases in collective quarantine centres, the development of which is continuing to increase reception capacity, in Shanghai and in the surrounding provinces, in particular in Zhejiang. “Close contact cases” can also be sent to a collective center (according to Chinese media, Zhejiang province already hosts 30,000 contact cases transferred from Shanghai).

 

2- Frequently asked questions related to quarantine centers

· A positive screening results in the isolation in a hospital or an equipped collective center of the positive person and the contact cases. The consulate recommends that you report immediately to your block manager (link) and to the consulate (Contact us) in the event of a positive screening. The consulate will contact you immediately to follow up on your situation and provide the necessary support with local authorities. It is also recommended that you, as far as possible, isolate the person who has tested positive from the rest of your household by placing them in a separate room, having them wear a mask and airing them regularly, in order to avoid contaminating other members of the household. foyer.

· Delays before transfer to quarantine centers vary widely, ranging from a few hours to several days. The transfer can take several hours, with intermediate stops at a transit center.

The types of centers vary and the conditions of comfort, hygiene and privacy are very unequal. The consulate is monitoring the situation of each of our positive compatriots, all asymptomatic or showing mild symptoms. Some are in collective centers or other places of isolation.

 

The authorities now allow parents to accompany children detected as positive cases under certain conditions. The consulate remains mobilized and vigilant on this subject explains the Chinese Business Club. 

 

Conditions for leaving collective quarantine centres: National recommendations indicate that a person who has been successively negative on two PCR tests separated by at least 24 hours and whose symptoms have improved (see link) can leave their quarantine centre. Practices may vary from center to center. The return transfer to the residence is organized by the district of residence. Before departure, personal effects are disinfected. No fees are charged by collective centres. After returning home, a period of medical observation of 7 days is to be observed (during which it is requested to ventilate frequently,

Xiaohongshu top News 2022

Xiaohongshu’s onling-to-offline campaign in collaboration with local brands, SK-II’s new brand ambassador Zhang Zifeng, and homegrown fashion label ICICLE’s SS22 campaign.

Xiaohongshu Launches New Collaboration With Homegrown Brands

Chinese lifestyle platform Xiaohongshu launched a new project “Anfu Lu Online” in collaboration with over 30 homegrown brands. These are featured in the scheme’s dedicated Mini Program on Xiaohongshu, allowing easier access for consumers. The name references Anfu Lu (meaning Anfu Road), a neighborhood in Shanghai with trendy eateries, cozy coffee shops, and boutique brands — now the site of the campaign’s pop-up shop. The platform also partnered with five recognized local brands, including Li-Ning, CANOTWAIT_, and WallpaperSTORE, to unveil an online shop featuring exclusive products. Meanwhile, Xiaohongshu introduced its new fashion IP “Red Label,” which will fuel designer brands’ growth by helping them facilitate the content-to-commerce loop.

source https://jingdaily.com/xiaohongshu-collab-homegrown-brands/

More info about Xiaohongshu

 Xiaohongshu is a social app as well as an e-commerce platform there is a necessity for fresh, regular and reliable content. Our Chinese team is on top of trends and will create relevant content to make your brand surf on the buzz or become the buzz. If you are a seller your products will be listed following the code of e-commerce in China and Little Red Book regulations. To build the hype around your brand as well as manage the reactions around your campaigns, a community manager will be assigned to your project. He/she will make certain that any negative reaction is being handled properly while keeping the integrity of your brand identity. source https://marketingtochina.com/xiaohongshu-agency-china/

Frédéric Mazzella, Founder of BlaBlaCar

 After the CEO of Total and the CEO of L'Oréal, Frédéric Mazzella, Founder of BlaBlaCar was the guest of honor at the 1st Business Club in France.

An international business network, the Chinese Business Club brings together entrepreneurs, politicians, diplomats, major investors, journalists, executives and business leaders every month in Paris.

The 2 keywords of the Chinese Business Club are Business and High-level address book (High loyalty rate with 90% renewal of member companies every year).

With more than 100 member companies and 12 events a year in Paris, the Chinese Business Club is the leading business network in Paris.

New Labor Law between USA and China

 The "Strike Hard campaign against violent terroristism" launched by the Chinese government. It targets native Uyghurs as well as other Turkic Muslims living in the Xinjiang Uyghur Autonomous Region. This is the only area in China that has a majority Muslim population.

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Over a million people have been held arbitrarily in 300-400 facilities since then. They are subject to torture and mistreatments, including rape, for downloading ebooks in Uyghur or sending Islamic religious recordings to their family, Human Rights Watch reported.

The detainees are forced not to practice their religion and forbidden from speaking their language. They are also commanded to praise President Xi Jinping, the Communist Party, and to praise President Xi Jinping in what some consider a government-led program of cultural genocide.

China denies any allegations of forced labor or other abuses.

In 2019, the U.S. ambassador to religious freedom Sam Brownback challenged the Chinese government about the existence of the camps. China finally admitted the existence of the camps after increasing pressure from media outlets and governments around the world. However, they defended them as schools for anti-extremism training. They were more like a "boarding" school than a "concentration camp" which the "people are grateful for."

Cotton - The Fabric Full Of Lies is a 2019 book written by Han Lianchao. Lianchao suspects that many of these incarcerated Uyghurs are being used for forced labor in various industries similar to the 500,000-800,000 other prisoners in more than 70 prisons in the Xianjing area.

Lianchao concluded that 84 percent of China’s cotton is produced in the Xianjing area. Therefore, most cotton products sourced directly from China, including those entering the U.S.A and Europe, could be tainted by forced labor.

Lianchao's suspicions were confirmed when Nury Turkel (an Uyghur-American lawyer, and Human Rights Activist) testified before Congress that Uyghurs held in Xinjiang reeducation camps are frequently relocated to factories as forced laborers.

The New York Times reported that approximately one in five garments made of cotton globally contains yarn or cotton from Xinjiang. They also found evidence linking the Uyghur detention to major fashion retailers' supply chains.

Since 1930, all goods created with forced labor are banned in the United States under the Smoot–Hawley Tariff Act. This includes goods that have reasonable evidence of forced labor.

Chinese companies have to adapt to this changement, including US based China factories, explain a labor lawer in shanghai. 

Companies that have ties to Uyghur forced labour

The Australian Strategic Policy Institute (ASPI), published a report "Uyghurs For Sale" in March 2020. It identified 83 global brands and companies that were linked to Uyghur forced labor within 27 factories located across nine Chinese provinces.

The Act allows for an exception from its ban on imports to the XUAR if an importer has fully complied to the Act's guidance, substantively answered all U.S. CBP inquiries to determine the origin of the good, ware, article, or merchandise and provided "clear and convincing evidence" that the goods were not produced by forced labor. The Act instead assigns the Forced Labor Enforcement Task Force ("FLETF"), a 2020 executive order, with publishing an enforcement strategy that includes "guidelines to importers with regard to...the type, nature and extent of evidence that shows that goods originating from the People's Republic of China were not mined or produced wholly or in part using forced labor."

Narrow eyes facing social media bash in China

 Some social media users were so upset that the company removed the ads from the internet and apologized for making people feel "uncomfortable" about them, dailystar reported.

Cai stated that she didn't know how she got cyberbullied and that she was just doing her job as a model with narrow eyes.

"My parents gave me my looks. Do you think I have insulted China just because I am Chinese? The 28-year old wrote the following on Weibo, a Chinese social media platform.

After a photo she took for French luxury brand Dior caused a backlash, a top Chinese fashion photographer apologized for her "ignorance". It featured a Chinese model with narrow pupils.

Recent social media protests have also been triggered by Gucci and Mercedes-Benz ads featuring narrow-eyed Chinese women.

Critics claim that these companies perpetuate western stereotypes about Chinese faces, despite a growing sense online nationalism and anti-west sentiments in China.

Many people wondered why the adverts didn't feature models with "fair skin" and large, round eyes -- ideal beauty features for China.

China Daily published an editorial recently denouncing the recent ads featuring Cai Ningniang.

Three Squirrels, a Chinese brand should have known about Chinese consumers' sensitiveness to advertisements, read the editorial.

Scholars disagree and say that although it is understandable for some consumers to be offended by the ads, the outcry it generates is too simplistic. It rejects the notion that there are many ways to look Chinese.

BBC quoted Dr Luwei Rose Luqiu from Hong Kong Baptist University, as saying, "Rejecting "slanted eyes" is a dangerous phenomenon because it is the rejection aesthetic pluralism."

Ironically, the current preference for large, round eyes may have been influenced by western culture. Experts believe that the most recent shift in beauty standards occurred around the late 1970s due to exposure to foreign advertisements and entertainment, when China opened its doors to all the world.

Dr Jaehee Jung from the University of Delaware, a consumer behavior expert, said that women in China today seem to agree with many of the western standards of female beauty.

Large, round eyes are prized so much that many young Chinese women wear makeup and even have cosmetic surgery to increase their size, such as creating a double eyelid crease.

The growing popularity of aesthetic medicine in China has led to a rise in the number of people who are interested in improving their appearance. Millions of people now want to improve their appearance in different ways and for different reasons. Here are some reasons why this is a popular beauty treatment.

What's the difference between plastic and cosmetic surgery?

Both cosmetic surgery and plastic surgeries are concerned with improving the body of patients. However, the overarching principles that guide the training, research and the goals for patient outcomes differ. Plastic surgery is concerned with repairing and reconstructing normal functions and appearances. Cosmetic surgery is a procedure that aims to improve the appearance of a patient.

The key goals are to improve aesthetic appeal, symmetry, proportion, and balance. All areas of the body can be treated with anesthesia. Cosmetic surgery can be performed on areas that work properly. Doctors from many medical fields can perform cosmetic elective procedures, including plastic surgeons.

What is the rise in cosmetic surgery in China?

China is still a patriarchal society. Being beautiful can help you find a husband and work well in your job. Chinese society believes that women must marry with children to be successful at the age 25. Cosmetic surgery may then be an option to make them more attractive and desirable to men.

A growing number of Chinese women are using cosmetic surgery to achieve larger eyes, higher cheekbones and slimmer legs. Many are trying to imitate Wu's elegant style, which is influenced by the manga comics of Japan, South Korea's K-Pop and Western culture.

Many men are having breast implants done to look bigger. Similar to that for women, the procedure for men is the same except that the implants are harder and different in shape. The stitches are then removed after approximately one week. The procedure costs $1200. The majority of people who had the procedure said that they did it because they believed a stronger chest would attract a partner, impress a client, or boss.

GengMei is a trusted platform for cosmetic surgery

According to the website, GengMei, which has an augmented reality feature that can analyze faces and assign them a grade out 100 based on criteria such as its attractiveness, liveliness and symmetry, has 36 million users. It also lists nearly 20,000 surgeons, according to a spokesperson for the company.

source https://cosmeticschinaagency.com/the-rise-of-cosmetic-surgery-in-china-is-now-reaching-millennials/