Attract Chinese Tourists 2025 expert tips Olivier VEROT

In today's digital era, captivating the attention of Chinese tourists requires more than traditional marketing tactics. To truly engage this dynamic audience, it's essential to harness the power of video content—a medium that resonates profoundly with Chinese travelers by Olivier VEROT founder of GMA.

The Rise of Short-Form Video Platforms

Platforms like Douyin (the Chinese counterpart of TikTok) and Kuaishou have revolutionized content consumption in China. With millions of daily active users, these platforms offer an unparalleled opportunity to showcase destinations through engaging, bite-sized videos. By creating visually stunning and culturally relevant content, brands can tap into the preferences of Chinese tourists who seek authentic and immersive experiences.

Leveraging Key Opinion Leaders (KOLs)

Collaborating with KOLs—China's influential content creators—can amplify your reach exponentially. These digital influencers have the trust and attention of vast audiences. By partnering with KOLs who align with your brand values, you can craft compelling narratives that inspire Chinese tourists to explore your offerings.

Crafting Culturally Resonant Content

Understanding the cultural nuances and travel preferences of Chinese tourists is crucial. Content that highlights unique experiences, local traditions, and personalized journeys resonates deeply. For instance, showcasing testimonials from previous Chinese visitors or narrating stories that reflect the essence of your destination can create an emotional connection, encouraging potential tourists to embark on similar adventures.

Optimizing for Mobile Engagement

With a significant portion of Chinese consumers accessing content via mobile devices, ensuring your videos are mobile-friendly is imperative. This includes optimizing video formats for quick loading times and integrating interactive elements that encourage engagement, such as clickable links to booking platforms or virtual tours.

Integrating E-commerce and Social Media

The convergence of e-commerce and social media in China presents unique opportunities. Platforms like WeChat and Xiaohongshu (Little Red Book) allow seamless integration of video content with purchasing options. By embedding direct booking links or exclusive offers within your videos, you can streamline the journey from inspiration to action, catering to the digital habits of Chinese tourists.

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Analyzing Performance and Adapting Strategies

Utilizing analytics tools to monitor the performance of your video content is essential. Understanding metrics such as view counts, engagement rates, and audience demographics enables you to refine your strategies. Continuous optimization based on data-driven insights ensures your content remains relevant and impactful.

In conclusion, attracting Chinese tourists in the modern digital landscape necessitates a strategic focus on video content. By embracing short-form video platforms, collaborating with KOLs, crafting culturally resonant narratives, optimizing for mobile engagement, integrating e-commerce functionalities, and leveraging data analytics, brands can effectively capture the interest and loyalty of Chinese travelers.

The Sweet Rise: Unwrapping China's Chocolate Market Evolution

 The Sweet Rise: Unwrapping China's Chocolate Market Evolution 🍫

Hello, dear readers of Mmarket share China Blog!

If you've ever thought of chocolate as a universal indulgence, you might be surprised to discover how it has charted its course in places with rich culinary traditions of their own. One such captivating journey is in China. Let's dive deep into the velvety history and exciting present of the chocolate market in the Middle Kingdom.

A Gift for an Emperor

Did you know? Chocolate's story in China began as an exquisite treat for the emperor back in 1705. This delightful treat that was once reserved for royalty is now accessible to all, symbolizing the changing tastes and aspirations of the Chinese populace.

By The Numbers: Chocolate's Shiny Future

With its immense population (clocking in at nearly 1.4 billion) and a surging middle class, China's chocolate market is promising. We're looking at a projected growth from $3.83 billion in 2023 to an astounding $4.85 billion by 2028. For those crunching numbers, that's a significant piece of the global chocolate pie!

More Than Just a Foreign Delight

The traditional Chinese culinary landscape has been vast and varied. Sweets weren't always the highlight. Yet, with globalization and a touch of Western influence, chocolate is finding its way into an array of treats. From delectable cakes to sumptuous beverages, the modern Chinese consumer is developing a sweet tooth.

Who's Leading The Charge?

While international juggernauts like Mars, Ferrero, and Nestlé have secured a massive 70% of the chocolate playground, it's exciting to watch local heroes like Leconte carve their niche and enthrall local taste buds.

Dipping Into China's Chocolate Market? Here's Your Playbook:

Urban Love: The sprawling metropolises of Shanghai, Hong Kong, and Beijing are the epicenters of chocolate consumption. That's where any aspiring chocolatier should set their sights first.

Retail vs. Luxury: Your local supermarket is where most of the sales happen. But the luxury sector, with boutique chocolate stores in upscale locales, is growing at an unexpected pace.

The E-commerce Revolution: If you're not online, are you even in the game? China's digital-first consumer landscape makes e-commerce an undeniable pillar of any successful chocolate venture.

source 

https://marketingtochina.com/imported-chocolate-market-in-china/

https://www.foodnavigator-asia.com/Article/2020/12/16/Chocolate-in-China-Why-innovation-beyond-confectionery-may-help-close-consumption-gap

Education & tutoring market in China : 5 trends

 China has one of the largest and fastest-growing education markets in the world, driven by a culture that places a high value on education and a desire for career advancement. The education market in China covers a broad range of services, from early childhood education to higher education and vocational training. With the growing demand for education services, the industry has become increasingly competitive, with companies vying for a share of this lucrative market.

https://seoagencychina.com/the-1-english-tutoring-market-china

Education market a big boom in China

One area of the education market that has seen significant growth in recent years is English language tutoring services. In particular, there has been a surge in demand for online English tutoring platforms, such as VIPKid, which connect Chinese students with English-speaking tutors from around the world. The market for English tutoring services in China is projected to reach $25 billion by 2025, presenting a significant opportunity for tutors and tutoring companies who can provide high-quality services to meet the needs of Chinese learners.

Understand the local market: To effectively market education services in China, it is crucial to have a deep understanding of the local culture, language, and consumer behavior. It is important to tailor marketing messages to appeal to Chinese consumers and create a connection with the target audience.

Leverage online platforms: The rise of digital platforms has transformed the education industry in China. Online platforms such as social media, search engines, and education-focused websites can be an effective way to reach potential customers.

Build a strong brand: In a competitive market, having a strong brand can be a significant differentiator. Creating a recognizable and trustworthy brand image through high-quality services, testimonials, and positive reviews can help attract new customers and retain existing ones.

Education services

To effectively market education services in China, it is essential to understand the local culture, language, and consumer behavior. Companies that can tailor their marketing messages to appeal to Chinese consumers and create a connection with the target audience are more likely to succeed. In this article, we will provide some marketing tips for education marketing in China, with a focus on English language tutoring services. By implementing these strategies, education companies in China can effectively reach potential customers and stand out in this competitive market.

Influencer marketing in China Trends 2023

 Influencer marketing has become an essential tool for brands looking to reach the Chinese market. With over 989 million social media users in China, influencers offer a way for brands to reach a large and engaged audience. In this article, we'll explore the world of influencers in China, and share some brand case studies that highlight the effectiveness of this marketing strategy.

The Rise of Influencer Marketing in China

In China, influencers are often referred to as Key Opinion Leaders (KOLs) or Wang Hong. The popularity of influencer marketing in China can be attributed to a number of factors, including the country's large and active social media user base, the rise of mobile commerce, and the importance of word-of-mouth marketing in Chinese culture.

There are many types of influencers in China, including celebrities, industry experts, and social media stars. In particular, social media stars have become increasingly popular in recent years, as they often have a large and loyal following on platforms such as WeChat, Weibo, and Douyin (the Chinese version of TikTok).

Brand Case Studies

Sephora

Sephora is a global beauty brand that has successfully used influencers to reach the Chinese market. In 2019, Sephora collaborated with Weibo KOL Xinyue for a campaign promoting its new lipstick line. Xinyue created a series of videos showcasing the different colors and textures of the lipsticks, which were then shared on her Weibo account. The campaign was a success, with Sephora reporting a 400% increase in lipstick sales during the promotion period.

L'Oréal

L'Oréal is another beauty brand that has leveraged influencer marketing in China. In 2020, the brand partnered with Weibo KOL Ruhan to promote its skincare products. Ruhan created a series of videos showing her skincare routine and sharing her thoughts on L'Oréal's products. The campaign was a success, with L'Oréal reporting a 200% increase in sales during the promotion period.

Nike

Nike is a global sports brand that has successfully used influencer marketing to reach the Chinese market. In 2019, Nike collaborated with Douyin KOL Li Jiaqi for a campaign promoting its new Air Max sneakers. Li Jiaqi created a series of videos showcasing the sneakers, which were then shared on his Douyin account. The campaign was a success, with Nike reporting a 10-fold increase in sales during the promotion period.

Trends in Influencer Marketing in China

Long-term partnerships

Brands are increasingly looking to establish long-term partnerships with influencers, rather than one-off collaborations. This allows brands to build a deeper relationship with influencers and create more authentic and engaging content.

Short-form video content

Short-form video content, such as that found on Douyin, is becoming increasingly popular in China. Brands are leveraging this trend by creating short and snappy video ads that are more likely to capture viewers' attention.

Live streaming

Live streaming has become a popular way for brands to engage with their audience in real-time. Brands are using live streaming to showcase products, host Q&A sessions, and run promotions and giveaways.

Niche influencers

Brands are increasingly working with niche influencers who have a smaller but highly engaged audience. These influencers often have a deep knowledge of a particular industry or topic, and can offer more targeted and relevant content.

Live streaming has become one of the most popular online marketing strategies in China in recent years. Here are some best practices to help you get started:

Plan your live streaming content ahead of time. Producing quality live streaming content takes a lot of planning and preparation, so make sure you have a clear idea of what you want to do before you go live.

Make sure you have the right equipment. In order to produce quality live streams, you’ll need a good camera and microphone as well as strong internet connection.

Engage with your audience. The best way to keep people engaged during a live stream is to interact with them by answering their questions and comments 

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Conclusion

Influencer marketing is a highly effective way for brands to reach the Chinese market. By partnering with KOLs on social media platforms like WeChat, Weibo, and Douyin, brands can create authentic and engaging content that resonates with their target audience. The success of brands like Sephora, L'Oréal

Top Strategies to Sell Food & Beverage products in China

Top Strategies to Sell Food & Beverage products in China

Perfumery Market in China

 

Perfumery was once the "Poor Sister of Luxury Industry".

The last few years have seen a 12% to 8% annual growth, which is good news for perfume professionals. However, this industry is experiencing a slower rate of growth than the rest. Chinese perfume consumers are aware of the importance licenses and franchises within the perfume industry. Luxury brands often sell their brand to other companies to produce their perfume. Chinese women consider the fragrances of luxury brands "commercial perfumes".

Chinese women are attracted to salon perfumes, which is why blamed luxury and commercial perfumes for being "the scents on the streets", since a large number of people were using them. They wanted to be unique and perfume was the way to express their individuality.

Niche Perfumes are a Success

Perfumery is a centuries-old industry in France. It hasn't yet reached the point of conquering the rest of the world, even if the idea hasn't been restricted to our borders. China and other countries have not had the same culture for such refinement. However, ignorance is not the only enemy behind the Great Wall of perfume.

It is true that perfumes can be quite costly, even though they are not very expensive. China's average salary is 500 euros per month. The product is affordable, but it is often marketed as an entry-level luxury. Chinese women are more likely to choose visible items, such as handbags and shoes.

Chinese women can be between 25-30 years old when they make their first perfume purchase. This is a far different age range than the western counterparts who start buying perfume in their teens. Chinese women tend to buy less perfume than western counterparts, usually buying only two bottles. This limits the customer's profit.

Read more https://fashionchinaagency.com/chinese-women-going-fall-love-perfumes/

Interview of Harold Parisot , founder of the Chinese business club

 I am Harold Parisot, I created my company in luxury off-market real estate in Paris 8 years ago. It was by showing large apartments and mansions to potential Chinese buyers that I had the idea of ​​creating the Chinese Business Club. source starmedia

How would you describe the Chinese Business Club?

The Chinese Business Club France Chine is a network of influence where member companies meet 6 or 7 times a year in Paris.

source photos

The participants meet in Parisian Palaces around captains of industry or politicians. The last guests of honor are: the CEO of L'Oréal, the CEO of Club Med, the CEO of PSA Peugeot Citroën, Jean-Pierre Raffarin, Pierre Gattaz, Emmanuel Macron, ... On the Chinese side, we find the investment funds : DongFeng, Fosun, Cathay Capital, Chinese banks: ICBC, Bank of China, China Exim Bank, China Construction Bank, …and major Chinese brands present in Europe.

What are the most represented trades among club members?

All sectors of activity are represented: agrifood, pharmaceutical laboratories, aeronautics, the world of luxury, heavy industry, tourism, services, etc. Also present are diplomats from the Chinese Embassy and Consulate, as well as the China Unit of the 'Elysée Palace and the Quai d'Orsay.

Why do you organize, with the Club, an annual lunch on Women's Day?

Parity between the number of Chinese and French is respected. This is less true with gender parity. This is why I have chosen to remedy this by organizing a Special Women's Edition on the occasion of International Women's Day. The 1st edition last year with Sophie Marceau was a huge success. We therefore renewed the operation this year with Juliette Binoche. It is now the annual meeting of business and influential women. I already give you an appointment for lunch on March 8, 2018 with an international star!

Are the many celebrities present at this lunch important for the aura of the club?

Yes of course ! All Club events are lobbying and business oriented. The Special Women's Edition of the Chinese Business Club makes the Club known to many women who were unaware of the existence of the Club. The many personalities, actresses and singers contribute greatly to the visibility and notoriety of the Chinese Business Club.

What events are you planning in the coming months?

The member companies meet 6 or 7 times a year in Parisian Palaces. The next guests of honor are Christine Lagarde, Isabelle Kocher, Carlos Ghosn, Jean-Charles Decaux, Arthur Sadoun and Xavier Niel.

conclusion 

If you are interested in the Chinese market, there is nothing more effective than the Chinese Business Club to develop your Franco-Chinese address book at a high level!

https://chinesebusinessclub.fr/

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