mercredi 19 février 2014

PSA's sales Peugeot Citroën improved in China of 19 % in November to 53.078 units, and of 25 % on eleven months to more than 500.000. Citroën C4L is the most popular model. There was more cars sold  in China on one month that in France on one year!

PSA extend its market into China

PSA works very well in China. The sales of Peugeot and Citroën jumped up to 19 % in November in 53.078 units, up 25 % there over eleven months. For the first time in the history, and in eleven months only, the French group passes 500.000 units in the Middle Kingdom. C4 Citroën, a compact sedan lengthened in four doors, is its most popular model in the country (8 089 units in November).



The total sales of cars in China, the first motor market of the world, rose of 14 % in November, being raised in a record level, announces this Tuesday the Chinese association car manufacturers (CAAM). For a market that had to go more slow according to the experts, this is not bad. In short, 2,04 million cars have been sold in the country last month, or more than in France in one year.

On the first eleven months, the sales of cars rose of 13,5 % to 19,86 million units, that is to say more than 19,3 million than vehicles sold on the set of 2012. Since it(he,she) went away again. The sales had progressed in effect "only" in 4,3 % in 2012.


GM still leads automotive market in China

The Japanese brands, penalized last year by the antiJapanese nationalism generated by the diplomatic tensions between Peking and Tokyo, control themselves, assuming a market share closely of 20 %, according to the CAAM. But the number one remains General Motors, who realized sales record in China last month, with a raise of 13,3 % to 294.500 vehicles.

Volkswagen, the second local actor, distinguishes itself for having progressed for  17,5 % on eleven to 2,26 millions. Ford registered a raise of 47 % of its deliveries in November, to 99.157 units, and of 51 % on eleven months to 840. 975 units.

According to the forecasts of the consultant McKinsey, the Chinese market of the particular cars should grow of 8 % a year for average term of here 2020.


To see more on market research in China

mercredi 29 janvier 2014

30% increase of coffee consumption according to Daxue Consulting

In a recent article, it is said by DX consulting that the market of coffee has been tremendously reshaped in China by the ones of Starbucks, Costa but also coffee shops in general. Interesting in a country where tea is king. THe same research is saying that Chinese actually do not like coffee but coffee shop is a place to meet. Especially after the Cultural revolution when all the tea houses were closed, coffee shops emerged as the places to meet. It became then trendy.

samedi 21 décembre 2013

SEO for China, optimize for Baidu It is better

SEO for China, optimize for Baidu It is better



Here are 10 tips for Baidu SEO in 2024:

  1. Understand Baidu's Algorithm: Just like Google, Baidu uses a complex algorithm to rank websites. Keep up with updates and changes to Baidu's algorithm to optimize your SEO strategy accordingly.

  2. Keyword Research: Conduct thorough keyword research using Baidu Keyword Planner or other tools to identify relevant keywords with high search volume and low competition. Focus on long-tail keywords as they tend to perform better on Baidu explain seoagencychina.com

  3. Quality Content: Create high-quality, original content that provides value to your audience. Baidu prioritizes content relevance and quality, so ensure your content is informative, engaging, and well-written.

  4. Mobile Optimization: Baidu heavily favors mobile-friendly websites, especially since mobile internet usage is prevalent in China. Ensure your website is optimized for mobile devices, with fast loading times and responsive design.

  5. Chinese Language and Culture: Baidu caters primarily to Chinese users, so your website content should be in simplified Chinese. Understand Chinese culture and tailor your content accordingly to resonate with your target audience.

  6. Backlink Strategy: Develop a strong backlink strategy by acquiring high-quality backlinks from authoritative Chinese websites. Focus on building relationships with local influencers and businesses to earn valuable backlinks.

  7. Localize Your SEO: Optimize your website for local search by including location-specific keywords and creating content relevant to your target geographic area. Register your business on Baidu Maps and other local directories.

  8. Social Media Presence: Establish a presence on Chinese social media platforms like WeChat, Weibo, and Douyin (TikTok) to increase brand visibility and drive traffic to your website. Share your content regularly and engage with your audience to build a loyal following.

  9. Optimize Meta Tags: Pay attention to meta tags such as title tags, meta descriptions, and headers. Use relevant keywords naturally in these tags to improve your website's visibility in Baidu search results.

  10. Monitor and Analyze Performance: Regularly monitor your website's performance using Baidu Analytics or other analytics tools. Track your keyword rankings, traffic sources, and user behavior to identify areas for improvement and adjust your SEO strategy accordingly.



Recently, with all the changes that happened on Google ( Reader disappearance of Keyword Tool, change the display of SERP , etc. . ), I confess that I rather regret the closure of these convenient services. Therefore , to change the Google I began to interest me and want to specialize on SEO Search Engine Chinese , Baidu (百度) .

 image source

 Optimize your website for Baidu

I issue you this article , the main advice I would give to a webmaster trying to optimize your site Baidu. Some recommendations to properly optimize the site, source
Have a website with a domain name of this size http://www.wensitename.cn
Or if this is not possible, have a site with a subdomain http://cn.website.com
  1. Use keywords in URLs pinyin
  2. Do not have a Flash site or full of JavaScript
  3. The site must be fully translated into Simplified Chinese
  4. The site should be hosted on a Chinese server to maximize the chances of being seen by Baiduspider ( the crawler Baidu )
  5. To the study of keywords from the Keyword Generator Baidu
  6. Have meta title in Chinese no more than 20 Chinese characters
  7. Have more inbound links as possible (directories, linkbaiting , etc.).
  8. Being very active in the Chinese social networks ( Weibo , Renren , etc.).
  9. Not to post anything about everything that is sensitive topic related to politics / government (note the absolute censorship ) ...
sources:
  1. Linkedin

Duplicate content no problem on Baidu

The duplicate content is not penalized by Baidu, but I still recommend you to have pages offering interesting and unique content ( as do copy / paste without added value for everyone ) . Baidu Webmaster Tools
Baidu Webmaster Tools (百度 站长 平台) is equivalent with Google Webmaster Tools , I find even more features . To use tools such as Baidu robots.txt generator , the optimization of web pages (页面 优化 建议) tool , it is not required to have an account . Can generate free robots.txt optimized for Chinese search engines such as Baidu , 360, etc. . without making mistakes ! :)

There is a test that I realized via the article:

Baidu Robots


Tests Currently all tools are Baidu in Chinese. The barrier of the Chinese language can be a barrier for many, but as these are technical terms and short ( usually April to June characters ), I think that Google Translate can help you . SEO best practices offered by Baidu
In tools Baidu Webmaster Tools, there is a feature I love ! This optimization is the web pages tool . You give a web page to the tool, and it tells you all the places that need to be better optimize ... and where you 've done your SEO work ! Baidu mismanaging 301s , and must do as little as possible. source


Analyze on Moz 


The address http://www.moz.com does a redirect on http://moz.com . Baidu says that as a technical problem when it is not really .
MOZ should also reduce the JavaScript code on the page and put the codes JS remaining at the end of the HTML page.
For the rest, MOZ was all good :) according to Baidu No Flash , no Frame, URL clean, well written meta tags , etc. . But as you can see , even MOZ not a perfect web page . The key is to fully optimize , and never give up.
Those are my main recommendations for Chinese SEO . I am constantly learning and discovery , and if I find more tips , I will not delay me to share with you.

vendredi 6 décembre 2013

Market Share of Chinese Tourist in Myanmar!

Market Share of Chinese Tourists in Myanmar!



The newly released statistics for 2012 Myanmar tourism show a dramatic increase in the number of visitors and revenue incoming travel.

1millions tourist in myanmar! 

70,000 Chinese  tourists in Myanmar ! 

$ 534 million income !


Over one million travelers have flocked to Myanmar last year, compared with about 816,000 visitors in 2011. Income from tourism in the country has shown surprising growth year on year, registering an increase of 67 per cent of revenue.
more information about Chinese tourism

The total tourism income for 2012 was $ 534 million compared to U.S. $ 319 million in 2011. Foreign investment Despite reports of infrastructure overwhelmed by the sudden rise in the number of visitors, officials say they are not worried, and remain optimistic about foreign investment in the industry.

"Since the new investment law was passed last year, many foreign investors have asked about the situation," said David, expert in Voyage in Myanmar !
Ministry of Hotels and Tourism manager Khin Than Win CNN, adding that the Department focuses on the development of human resources, transportation and hotels. Numbers According to official statistics, there are currently 28,291 hotel rooms in Myanmar.

The development of Luxury Travel !

The ministry is working on a project for the development of five-star Hoang Anh Vietnamese society Gia Lai Hotel. Thais beat the Chinese for most visitors by nationality. About 90,000 Thais, 70,000 Chinese and 37,000 American tourists visited Myanmar last year. Visitors are mostly men, the male-female ratio visitors to 62 percent to 38 percent. High hopes The Department expects many more in 2013. "We expect the growth of tourism to continue further and expect to receive 1.5 million tourist arrivals this year," said Khin Than Win, citing new visas on arrival as an additional reason for the increasing rapidly.

more information about Burma

lundi 18 novembre 2013

16 699 officials get sanctions in China !

16 699 officials get sanctions in China ! 


New president new policy !  Receiving excessive costs , misuse of official vehicles or travel abroad as unnecessary ... no less than 16 699 people were fined for violating the new rules of the Chinese Communist Party (CCP) imposing more sober representatives of public administration reported Monday, November 17 the new China news agency , citing the Central Commission for discipline Inspection , policeman single party. In early December 2012, the Political Bureau of the CPC , chaired by leader Xi Jinping, has launched an ambitious cutting waste , especially for the red carpet, floral , luxurious banquets watered expensive liqueurs and other extravagances which benefited the CCP officials . Violation records are spread over a period of about eleven months. However, such commitments are regularly proclaimed at the top of the regime and remain mostly wishful thinking , a feeding resentment in the population, which criticizes willingly exorbitant privileges enjoyed by the leaders.

samedi 2 novembre 2013

China has drastically reduced the number of human cases of H7N9

China has drastically reduced the number of human cases of H7N9


China must live near poultry markets in large cities to stop the spread of a new strain of bird flu , which emerged earlier this month , scientists said , after they found a previous close has drastically reduced the number of human cases. In a study published in the medical journal The Lancet on Thursday, researchers from Hong Kong and China, said that while closing markets during the height of the first outbreak of H7N9 in April may have been costly , dramatically reducing human infections and must do again if cases increase as feared.


 The results 97% reduction of human case

The results of a reduction of over 97 percent in the daily number of human cases of the new H7N9 strain after markets closed compared to earlier - should give policy makers confidence that the economic costs of markets that close is balanced with significant health benefits . " (This ) is a highly effective intervention to prevent human disease and protect public health ," said Benjamin cover Hong Kong University , who led the study that had been published in the medical journal The Lancet . Based on their findings, said the best approach to minimize the spread of H7N9 avian flu ahead of an expected increase in cases during the winter flu season would close markets that have detected the virus. We found two new human cases of H7N9 avian influenza in Zhejiang Province , eastern China, in October , the first in what some experts fear the flu can be a new outbreak of the deadly disease to come from China during the months cold winter . " This is of great concern because it reveals that the H7N9 virus has continued to circulate and now has the ability to re-emerge in a new outbreak of the disease in humans this winter," said Deck , echoing similar fears expressed by Chinese researchers in a study published last week. Mortality rate 30 PERCENT About 45 people have been killed so far by the H7N9 strain of flu , many of them during an outbreak in March and April just after the virus first appeared in humans in early February. The World Health Organization (WHO ) says it has recorded 137 laboratory-confirmed cases , suggesting a mortality rate of the new strain of more than 30 percent. In early April , several weeks later came the first human cases of H7N9 avian influenza , 780 live bird markets in the Chinese cities of Shanghai , Hangzhou , Huzhou and Nanjing were closed to try to stop the spread of the virus.
 source http://www.flu.gov/about_the_flu/h7n9#

 The closure is estimated to cost more than 57 billion yuan (

The closure is estimated to cost more than 57 billion yuan ( $ 9,350,000,000 ) , so the team set out to cover study whether these costs can be justified . The team analyzed data from each laboratory-confirmed case of H7N9 in the four cities up to June 1, 2013 and entered into a statistical calculation method called Bayesian model was able to quantify the before and after effects the close of the markets. The results of the closures to reduce the average daily number of H7N9 human infections by 99 percent in Shanghai , 99 percent in Hangzhou , 97 percent in Huzhou and 97 percent in Nanjing .
 "Without this robust evidence , politicians would have difficulty justifying LPM more closures due to the ancient culture of trading of live birds and the huge potential economic loss in the poultry industry in China, " said Deck . However, it added, the best course of action to minimize the spread of the virus before the expected increase in infections in the winter would remain live bird market closure in areas of high risk of spreading the disease, and the closure immediate market areas where the virus appears in the future

Proposed by http://apartmentinbeijing.blogspot.com/

mercredi 9 octobre 2013

What is a market share in China ?

Market share and growth of the latter compared to the evolution of these various competitors are fundamental to business performance.
Companies can be classified
Leaders ( and co-leaders ) market . The dominant position of general , occupying a strong market share usually provides good profitability . It often allows both to amortize the cost of large quantities ( economies of scale) , and set prices providing a large margin because of the reputation and market presence .
Followers. This marginal player position is very delicate. It usually leads to poor profitability and can threaten the very survival of the business.
Specialists , occupying a single market niche . A small business can flourish if it is a policy based on a narrow target range of products and the type of customer excellence.
This explains the strategies more or less long-term occupation of the markets, and also that the current operational level, the market share is one of the key figures of any marketing plan objectives.

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