coffee market in China

 Is the coffee going to replace the tea in China? The question is voluntarily provocative, but not totally divested of sense in a country where the consumption of coffee increases by 15 % a year, against 2 % in the rest of the world.

Emergence of coffee market in China

We consume the «small black " in the morning in front of the hot drink vending machine, we drink it after the lunch either to talk with a colleague or because we are bored and because it is not extremely expensive.

Chinese are basically of the drinkers of tea, and do not appreciate the coffee. However giants of the food-processing industry launched the trend to drink coffee, and this concept seduced recently the new Chinese consumers. We are going to discover the opportunities today that offer this market in China, and the "best practices» of the big groups to encourage consumption of coffee in this continent country.

How to develop the market potential

Against this trend the market of the coffee in China shows a 15 % growth on a per year basis. According to the international Association of the Coffee in Beijing the Chinese market of the coffee should even affect 1 000 billion Yuan, about 116 billion euros in 10 years. With regard to such statistics the Chinese market of the coffee would have everything of the new El Dorado the western brands of coffee.

While it is taken into account the high potential of the market of the coffee in China it is however advisable to put in perspective this speech.

The brand of leading instant coffee of the group Nestlé is leading in China on the market of instant coffee. It aims at the consumers of the rising middle class and at the junior executives. To target these consumers the brand had the idea to make an advertising campaign with an ambassador of choice: the "dissident" blogger TuTun.

http://daxueconsulting.com/development-of-coffee-market-in-china/

http://www.marketing-chine.com/analyse-marketing/le-marche-du-cafe-en-chine

China gains market share in automotive industry in Africa

In ten years, the market share of China on the African continent has risen from 2 % in 2000 to 12 % in 2010, according to a study.

Chines brands reinforce their position in Africa

The big brands of the Middle Kingdom are henceforth established well on the continent. But to resist to the Korean competition, they again have to improve the quality of their models and optimize their distributive network.

Gradually, the Chinese brands nibble at market shares in Africa. In the streets of Abidjan, Algiers and Nairobi, record player Great Wall, the city-dweller Chery and the Lorries Futon make more numerous. After a difficult starting up in the middle of 2000s, related to an inferior image then on the way up tariff barriers, the business of the big motor groups of the Middle Kingdom took off in 2012.

The Chinese Association of the mechanical engineering industries estimated at 2 million the number of vehicles exported by its members in the world last year, which is 30 % more than in 2011. In Africa, the first Chinese exporter, Great Wall Motors, asserts having sold 22 000 vehicles in 2012. Henceforth, in Senegal, the Chinese vehicles represent about 20 % of the market of the new. «These brands are the future of the motorcar in Africa! » asserts Lady Gueye, ex-sales manager of Space Automobile, the main distributor of the Chinese cars of the country.

«Those who buy our vehicles are mainly urban middle managers and companies. They are attracted at first by the difference in price with the Korean and Japanese models ", indicates Fadi Kanaan, general manager of Rimco in Côte d'Ivoire, who distributes cars Great Wall Motors and lorries Yuejin. Rest that the distance on the cost of purchase - from 10 % to 30 % with the competition on the same segment - is not enough to convince everybody.

http://chinametrix.com/

http://www.china-entrepreneurship.com/meeting-entrepreneurs/interview-jx-paulin-founder-of-dbx-international-mysimax/

http://thekularingtradeblog.com/2014/03/13/high-tech-chinese-start-ups-and-african-development-the-story-of-mysimax/

Corporate finance in China

Chinese authorities willing to develop corporate finance in China

The Chinese public authorities chose small about ten investors to finance the creation of five private banks. It is all about corporate finance. They will have to concentrate their range of financial services on the girls and microbegun.  Among them: Alibaba, number one of the e-commerce in China, groups Tencent, known for its social networks and instant messaging services, the Fosun conglomerate (shareholder of the Club Med), the automobile equipment manufacturer Wangxiang and six other private enterprises. The calendar of their launch is not known, to improve the corporate finance. These banks will operate in an independent way.

Relaunch the productive investment to insure a sustainable growth of corporate finance. It is the stake which China tries to face. For that purpose, the Chinese Authority of banking regulation announced on Tuesday that it was going to test the possibility for private companies to create their own banking institution.

An announcement which echoes that of November, when Beijing promised to open to the deprived investors a banking sector still closely checked by the State.

A timetable for corporate finance in China

No timetable was supplied, but the regulator took care of specifying that it would be made "in a careful way". «The green light" will be given to each of her only when everything will be ready for the corporate finance. So that the process is validated by the authorities, the investors with private capital will have to be at least two, and the new banks will operate "in an independent way", promises the Authority of regulation.

For the moment, nine private enterprises were chosen by Beijing as this phase of test of corporate finance. Among them, we count Alibaba, the number one of the e-commerce in China, groups Tecent, known for its social networks and instant messaging services, the Fosun conglomerate and the automobile equipment manufacturer Wangxiang.The mission of these future five banks is clear: finance the girls and micro-begun who have difficulty in reaching the credit in the current system. This phase of test participates this way in the restructuring of the Chinese economy wanted by Beijing.

http://www.sjgrand.cn/corporate-finance

http://www.youtube.com/watch?v=prFnTjlvQjk

http://www.kpmg.com/cn/en/services/advisory/transactions-restructuring/corporate-finance/pages/china-ma-projects.aspx

Online gaming in China

The Chinese producers of Chinese on-line games obtained 1,8 billion dollars of earnings(gains) abroad in 2013, that is an increase of about 220 % year by year, declared Google Friday Inc.

The exports of video games of the nation should develop at high speed in 2014, fed by a world increasing popularity of the mobile devices, according to the American giant of the on-line search(research) who held has to present during the last years several Chinese applications on the world scene(stage).

The company did not wish to advance on the growth rate of this year, because of numerous variables which could affect(allocate) an estimation.

Brazil, Taiwan, the United States and Turkey were the main importers of on-line games developed on the Chinese continent, underlined Google.

" Makers of the Chinese applications should enter an opening on markets Japanese and South Korean as first stage of a world expansion, because of the cultural similarity ", indicated Deng Hui, director(manager) of the department of the major customers of Google China.

" When developers have income not insignificant on the nearby markets, it's high time to explore other horizons ", added the person in charge.

Consequently, China is as a perfect marketplace for the French start-up nowadays and those must not miss the boat. New and additional French novices are fairly popular in China and their businesses are fruitful with Chinese corporations which appreciate their vitality and their capability in a multitude of areas such as: project, sculpting 3D, post-production.

MiX Pro MK2

Daxue Consulting

PSA's sales Peugeot Citroën improved in China of 19 % in November to 53.078 units, and of 25 % on eleven months to more than 500.000. Citroën C4L is the most popular model. There was more cars sold  in China on one month that in France on one year!

PSA extend its market into China

PSA works very well in China. The sales of Peugeot and Citroën jumped up to 19 % in November in 53.078 units, up 25 % there over eleven months. For the first time in the history, and in eleven months only, the French group passes 500.000 units in the Middle Kingdom. C4 Citroën, a compact sedan lengthened in four doors, is its most popular model in the country (8 089 units in November).

The total sales of cars in China, the first motor market of the world, rose of 14 % in November, being raised in a record level, announces this Tuesday the Chinese association car manufacturers (CAAM). For a market that had to go more slow according to the experts, this is not bad. In short, 2,04 million cars have been sold in the country last month, or more than in France in one year.

On the first eleven months, the sales of cars rose of 13,5 % to 19,86 million units, that is to say more than 19,3 million than vehicles sold on the set of 2012. Since it(he,she) went away again. The sales had progressed in effect "only" in 4,3 % in 2012.

GM still leads automotive market in China

The Japanese brands, penalized last year by the antiJapanese nationalism generated by the diplomatic tensions between Peking and Tokyo, control themselves, assuming a market share closely of 20 %, according to the CAAM. But the number one remains General Motors, who realized sales record in China last month, with a raise of 13,3 % to 294.500 vehicles.

Volkswagen, the second local actor, distinguishes itself for having progressed for  17,5 % on eleven to 2,26 millions. Ford registered a raise of 47 % of its deliveries in November, to 99.157 units, and of 51 % on eleven months to 840. 975 units.

According to the forecasts of the consultant McKinsey, the Chinese market of the particular cars should grow of 8 % a year for average term of here 2020.

To see more on market research in China

30% increase of coffee consumption according to Daxue Consulting

In a recent article, it is said by DX consulting that the market of coffee has been tremendously reshaped in China by the ones of Starbucks, Costa but also coffee shops in general. Interesting in a country where tea is king. THe same research is saying that Chinese actually do not like coffee but coffee shop is a place to meet. Especially after the Cultural revolution when all the tea houses were closed, coffee shops emerged as the places to meet. It became then trendy.

SEO for China, optimize for Baidu It is better

SEO for China, optimize for Baidu It is better

Here are 10 tips for Baidu SEO in 2024:

1. Understand Baidu's Algorithm: Just like Google, Baidu uses a complex algorithm to rank websites. Keep up with updates and changes to Baidu's algorithm to optimize your SEO strategy accordingly.

2. Keyword Research: Conduct thorough keyword research using Baidu Keyword Planner or other tools to identify relevant keywords with high search volume and low competition. Focus on long-tail keywords as they tend to perform better on Baidu explain seoagencychina.com

3. Quality Content: Create high-quality, original content that provides value to your audience. Baidu prioritizes content relevance and quality, so ensure your content is informative, engaging, and well-written.

4. Mobile Optimization: Baidu heavily favors mobile-friendly websites, especially since mobile internet usage is prevalent in China. Ensure your website is optimized for mobile devices, with fast loading times and responsive design.

5. Chinese Language and Culture: Baidu caters primarily to Chinese users, so your website content should be in simplified Chinese. Understand Chinese culture and tailor your content accordingly to resonate with your target audience.

6. Backlink Strategy: Develop a strong backlink strategy by acquiring high-quality backlinks from authoritative Chinese websites. Focus on building relationships with local influencers and businesses to earn valuable backlinks.

7. Localize Your SEO: Optimize your website for local search by including location-specific keywords and creating content relevant to your target geographic area. Register your business on Baidu Maps and other local directories.

8. Social Media Presence: Establish a presence on Chinese social media platforms like WeChat, Weibo, and Douyin (TikTok) to increase brand visibility and drive traffic to your website. Share your content regularly and engage with your audience to build a loyal following.

9. Optimize Meta Tags: Pay attention to meta tags such as title tags, meta descriptions, and headers. Use relevant keywords naturally in these tags to improve your website's visibility in Baidu search results.

10. Monitor and Analyze Performance: Regularly monitor your website's performance using Baidu Analytics or other analytics tools. Track your keyword rankings, traffic sources, and user behavior to identify areas for improvement and adjust your SEO strategy accordingly.

Recently, with all the changes that happened on Google ( Reader disappearance of Keyword Tool, change the display of SERP , etc. . ), I confess that I rather regret the closure of these convenient services. Therefore , to change the Google I began to interest me and want to specialize on SEO Search Engine Chinese , Baidu (百度) .

 image source

 Optimize your website for Baidu

I issue you this article , the main advice I would give to a webmaster trying to optimize your site Baidu. Some recommendations to properly optimize the site, source
Have a website with a domain name of this size http://www.wensitename.cn
Or if this is not possible, have a site with a subdomain http://cn.website.com

1. Use keywords in URLs pinyin
2. Do not have a Flash site or full of JavaScript
3. The site must be fully translated into Simplified Chinese
4. The site should be hosted on a Chinese server to maximize the chances of being seen by Baiduspider ( the crawler Baidu )
5. To the study of keywords from the Keyword Generator Baidu
6. Have meta title in Chinese no more than 20 Chinese characters
7. Have more inbound links as possible (directories, linkbaiting , etc.).
8. Being very active in the Chinese social networks ( Weibo , Renren , etc.).
9. Not to post anything about everything that is sensitive topic related to politics / government (note the absolute censorship ) ...

sources:

1. Linkedin

Duplicate content no problem on Baidu

The duplicate content is not penalized by Baidu, but I still recommend you to have pages offering interesting and unique content ( as do copy / paste without added value for everyone ) . Baidu Webmaster Tools
Baidu Webmaster Tools (百度 站长 平台) is equivalent with Google Webmaster Tools , I find even more features . To use tools such as Baidu robots.txt generator , the optimization of web pages (页面 优化 建议) tool , it is not required to have an account . Can generate free robots.txt optimized for Chinese search engines such as Baidu , 360, etc. . without making mistakes ! :)

There is a test that I realized via the article:

Baidu Robots

Tests Currently all tools are Baidu in Chinese. The barrier of the Chinese language can be a barrier for many, but as these are technical terms and short ( usually April to June characters ), I think that Google Translate can help you . SEO best practices offered by Baidu
In tools Baidu Webmaster Tools, there is a feature I love ! This optimization is the web pages tool . You give a web page to the tool, and it tells you all the places that need to be better optimize ... and where you 've done your SEO work ! Baidu mismanaging 301s , and must do as little as possible. source

Analyze on Moz 

The address http://www.moz.com does a redirect on http://moz.com . Baidu says that as a technical problem when it is not really .
MOZ should also reduce the JavaScript code on the page and put the codes JS remaining at the end of the HTML page.
For the rest, MOZ was all good :) according to Baidu No Flash , no Frame, URL clean, well written meta tags , etc. . But as you can see , even MOZ not a perfect web page . The key is to fully optimize , and never give up.
Those are my main recommendations for Chinese SEO . I am constantly learning and discovery , and if I find more tips , I will not delay me to share with you.

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