How to sell cosmetics and beauty products in China

How to sell cosmetics and beauty products in China

The Chinese have a growing taste for imported food supplements

 The Chinese have a growing taste for imported food supplements. 

Dietary supplement companies should target Chinese by capitalizing on food safety concerns as China's increasingly health-conscious middle-class consumers flock to dietary supplements. 

Just watch out for wealthy Chinese tourists visiting New York and you will likely see bags of GNC or Vitamin Shoppe among those from brands like Chanel, Berger-Goodman or Barney.

The additional cost that Chinese consumers are willing to concede for their health - and the Chinese population is enormous - means a potential windfall for major producers and retailers of a dietary supplement in the United States and Europe.

This year, the vitamin and dietary supplement market in China is expected to reach CNY 149 billion (US $ 22.3 billion). According to JD.com, the sale of vitamins and dietary supplements has increased fivefold since the start of the Covid-19 pandemic.

The growing awareness of the resolvable demand of health problems, the worsening of health problems due to environmental destruction and the aging of the population are the three main reasons for such a trend.

further reading on marketingtochina 

The official Beijing 2022 Winter Games

 The exercise has become a ritual. On the home page of the official Beijing 2022 Winter Games website, a digital countdown displays the days remaining before the opening ceremony. Only 143 in this Tuesday, September 14. Less than five months.

At this stage of the preparation, the vagueness continues to envelop the conditions of organization and hosting of the next Olympic and Paralympic meeting. With or without an audience? What sanitary bubble? What form of quarantine? A lot of questions. Few answers.

On Monday, September 13, a statement from the International Skating Union (ISU) further heightened the uncertainty. The body announces the cancellation of the Four Continents Championships, a competition of figure skating and ice dance open to non-European competitors. They are due to be held in Tianjin, China, from January 17 to 22, 2022, just two weeks before the opening of the Beijing Winter Games. The city of Tianjin is located less than 150 kilometers from the Chinese capital.

Reason given by the organizers: travel restrictions, quarantine requirements, security and the logistical challenge. Officially, the competition has not yet been removed from the international calendar for the 2021/2022 season. The ISU explains inviting its members to submit an application for the event in place of the Chinese, on the date initially scheduled (January 17 to 22, 2022). Based on the proposals received, the Council of the instance will make a decision at its next meeting on October 1, 2021.

But the essential is elsewhere. 

With less than five months of the opening of the Beijing Winter Games, China is no longer content to strike out one by one all the international sporting events scheduled on its soil until the end of the year. It is now pushing the cursor until January 2022, i.e. in the home stretch before the start of the Winter Games.

The cancellation of the Four Continents Championships comes just weeks after the Chinese decided to give up the organizer of the China Figure Skating Cup, the ISU Grand Prix stage. It is to be held from November 4 to 7, 2021 in Chongqing.

All concert in Beijing has been on the raise explain this concert website in Beijing

As a coincidence, the announcement of the cancellation of the Four Continents Championships came on the same day as the WTA's decision to relocate the Finals of the women's professional tennis circuit. They are scheduled to take place in November in Shenzhen, the host city of the annual event in 2030. They will move to Guadalajara, Mexico.

With such an avalanche of renouncements, the Olympic movement can already prepare for the Winter Games without a foreign audience. Officially, the decision has not yet been taken. But the Chinese government has let it filter that the number of international arrivals should not exceed a ceiling of 30,000, a gauge that leaves little room for people other than the athletes and their technical staff, officials and the media.

For the rest, mystery. 

The organizing committee has still not started selling the venue to the Chinese public. It could never be launched. According to several sources, the Chinese are waiting to see how the 14th China National Games, the biggest national sporting event, will go. It is due to start on Wednesday, September 15 in Xi'an.

Presented as a life-size test of the Beijing Winter Games, they will host around 13,000 Chinese athletes. To prevent any risk of the virus spreading, local authorities closed in mid-August more than 4,000 restaurants, bars and tourist spots. They also carried out compulsory screening of the city's 13 million inhabitants. Ticket holders must be fully vaccinated for at least 14 days. They will present a negative COVID-19 test within 72 hours before the start of the event.

According to the IOC, the first practical guide to the Beijing Games detailing the health measures established for accredited members, this now famous "playbook" prepared for the first time by the Japanese for the Tokyo Games, will be published before the end of October . It should allow to know a little more about the travel, movement and stay restrictions decided by the Chinese. Less than four months from the opening ceremony

BFSU, a Chinese University proposing online lessons.

CBEC what it is?

 Good question that a lot of people ask. 

CBEC  = Cross border e-Commerce China 

The regulatory framework for cross-border e-commerce was put in place in early 2011 by the Chinese authorities to facilitate the purchase of products from abroad to Chinese consumers.

All the decrees issued between 2010 and 2014 have indeed created a call for air for Western companies by offering them the following advantages:

Exemption from registration of trademarks and their products in China

Chinese labeling of products waived

Flat rate tax up to 3x lower than the general regime tax.

To benefit from these advantages, companies are required to sell their products on Chinese cross-border B2C marketplaces. The sale of goods must be a "real" B2C transaction, that is, the shipment of the package directly to the consumer after the latter has placed the order on a cross-border website.

New more favorable developments for foreign brands have applied since January 1, 2019: the purchase ceilings per consumer have been raised, the state has clarified the responsibility of the actors used (foreign brands, e-commerce platforms, service providers ...) and an extended bonded warehouse, which greatly shortened delivery times.

Read also FB conversation about this. 

Singles' Day 2020, Tmall partner with 2600 brands

 The Chinese e-merchant is showing its ambitions, nearly two months before Singles Day, also called 11.11. The company plans to add 2,600 additional foreign brands to Tmall, its B2C platform, during the event, which corresponds to its annual peak in sales.

Two months before the opening of Singles' Days 2020. Alibaba displays its ambitions for Tmall, its B2C platform. In a statement, the Chinese e-merchant unveiled his objectives for the promotional day, also called "11.11". The event corresponds to the annual peak of sales of the company and will take place, like every year, on November 11, 2020.

 Tmall plans to welcome 2,600 new international brands

For this edition, Tmall plans to welcome 2,600 new international brands. “International brands need a reliable channel to connect with Chinese consumers, while domestic consumers are looking for ways to purchase more products from quality overseas. Our capabilities in consumer analysis, logistics, channel management and marketing support make Tmall Global the premier platform to support this business, "said Alvin Liu, President of Tmall Import and Export. Covid-10 requires, the leader also pointed to the restrictions induced by the health crisis involving "a growing and significant demand for imported products among Chinese consumers." The company will also step up its initiatives in terms of livestreaming by introducing this channel of sale in some of its warehouses. This practice, widely used in China and currently being tested in France, consists of a detailed presentation, by live video, of products or brands carried out by an influencer. Likewise, this live content is optimized for mobile, which offers interaction with potential customers and on the other hand facilitates purchases by pointing to the purchasing platform.

Read also Tmall FAQ

Tmall Global has become one of the major hubs for international companies to sell globally. By 2019 Q1, it was holding 25% of the market share and has since launched TOF (Tmall Overseas Fullfilement) in order to attract smaller brands. The main competitors are VIP.com, Jd.com, xiaohongshu and Kaola who was the crossborder leader back in 2019, thanks to its “distributor model”.

livestreaming 

To do this, Alibaba has installed livestreaming studios in warehouses and regional industrial parks in order to arouse the interest of consumers. The platform already has livestreaming studios in a warehouse in Hangzhou, the cradle of the group. The hosts interactively share their experience on imported products with their viewers. The studios will be expanded "to ten other cities in China, including Hainan and Shanghai, over the next year," Alibaba reported. The e-merchant also specifies that to date, "more than 1,000 foreign brands have participated in this initiative".

American fashion label Marc Jacobs this week opened a digital flagship store on Tmall Luxury Pavilion, Alibaba’s dedicated platform for luxury and premium brands, to expand beyond its brick-and-mortar presence in China and connect with a wider audience. source

China surprises the world with reducing CO2 emissions before 2030

 Trump's United States is regressing on the climate plan, Chinese President Xi Jinping surprised on Tuesday. Before the UN General Assembly, which is being held virtually from September 22 to 29, he announced for the first time that China, the world's leading emitter of greenhouse gases, is committed to a goal of neutrality carbon by 2060.

China reducing CO2 before 2030

In addition to wanting to "start reducing CO2 emissions before 2030", he also specified that Beijing was going to increase its climate commitments as part of the Paris agreement. "All countries must take decisive measures to honor this agreement," said Xi Jinping, implicitly targeting Donald Trump and the United States, which must withdraw from it during the month of November.

An objective hailed by experts in China

According to experts, the Chinese goal does not seem too illusory. Although less ambitious than the 2050 deadline adopted by many member countries, the date of 2060 was hailed as a major step forward in moving the Paris Agreement forward.

"The devil is in the details and China will need to set specific short-term goals, as well as an earlier peak date (the 2030 cap for emissions reductions, nldr), but the path taken by China to a zero carbon future is becoming clearer, "said Helen Mountford, vice president of the World Resources Institute to AFP. Jean-Pascal van Ypersele, Belgian climatologist and former vice-president of the IPCC, for his part declared that the Chinese announcement is "very important", warning however that the country should be "coherent", in particular by stopping the financing of power plants in coal or other fossil fuel infrastructure in Africa.

The most "realistic" date for the Paris agreement

The commitments made by the member countries of the Paris Agreement are set freely. However, they engage them and must be regularly revised upwards.

The next round of hikes is seen as crucial to genuinely shifting the global emissions curve and limiting global warming. Because reducing the net carbon emissions into the atmosphere to zero by the middle of the 19th century is essential to limit global warming to 1.5 ° C, compared to the end of the 19th century. In China, 2060 "is probably the closest realistic date", agrees Neil Hirst, researcher at Imperial College London with AFP. "It is a big challenge which will involve the shutdown or the renovation of a large number of relatively modern fossil fuel power stations", he points out.

The downside of the objectives announced for the experts: the date of 2030 as the deadline for reducing emissions. It seems unambitious considering that China was already on track on this point due to the rapid growth of renewables in the country.

Donald Trump, annoyed by China

On the American side, the President of the United States Donald Trump did not fail to respond to his Chinese counterpart, still before the United Nations. He notably accused China of "dumping millions and millions of tons of plastic and waste into the oceans", as well as other environmental violations. He also recalled that US CO2 emissions had fallen last year.

Chinese Ambassador to the UN, Zhang Jun, replied that the United States presents a lesson for no one: "It is they who did not ratify the Kyoto protocol, they who left the agreement. from Paris".

Despite the decline in American emissions, Donald Trump, withdrawing his country from the agreement and demolishing several pillars of Barack Obama's climate plan, has always slowed down the progress of the United States. The future of the 2015 deal will be in part determined by the US presidential election on November 3. Democratic candidate Joe Biden has pledged to become a signatory again, and achieves carbon neutrality in 2050.

read also : 

http://www.cer-online.org/business/what-obama-thinks-of-china/

https://pledgetimes.com/reducing-co2-emissions-chinas-incredible-challenge/