Affichage des articles dont le libellé est tablets Africa. Afficher tous les articles
Affichage des articles dont le libellé est tablets Africa. Afficher tous les articles

mercredi 17 février 2016

E-Commerce Market in China is booming Check the figures

E-Commerce Market in China is booming Check the figures !



Top 10 provinces with online shopping highest average pass on Taobao are Shanghai, Zhejiang, Jiangsu, Fujian, Guangdong, Xinjiang, Sichuan, Tianjin, Beijing and Liaoning as Taobao based on data in September 2015. October 2014 provinces with the lowest average passes are Gansu, Qinghai and Tibet. regional economic level influenced the level of the market of online shopping development. The first five provinces to the highest online consumer located in the southeastern coastal provinces where citizens have obtained a higher level of average income.

e-Commerce in China


 E-commerce in Shanghai, Zhejiang, Jiangsu, Fujian and Guangdong has entered an advanced stage. These five regions received and delivered the most online control packets in China. Jiangsu, Zhejiang and Shanghai in total account for 15% of national package delivery Double celebration 11 shopping in 2015.


The three provinces packets received on Double 11 represented 25% of the total and packets sent from these provinces accounted for half of the total. concentration of the population, a large volume of e-business companies (such as Alibaba in Hangzhou, Zhejiang) and low delivery costs led to the busy transport logistics here. transport system and further stimulated well-developed logistics online shopping. The purchasing power is relatively strong in Shanghai, Zhejiang, Jiangsu, Fujian and Guangdong. Many were new demands stimulated by the market of online shopping.

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Posted by Etail China on Saturday, February 13, 2016

jeudi 2 octobre 2014

Market share: The market segmentation strategy of Smartphone in China

Market share: The market segmentation strategy of Smartphone in China

Market share of Xiaomi is growing

To justify, on Wednesday evening, the gigantic loss planned by his group on the fiscal year, Kazuo Hirai, the CEO of Sony, had only an explanation. It is the fault to the Chinese market. "The Chinese producers of devices of middle of the range record a very strong push of their sales in China but they also arrive on the other markets? ", the leader blew who, as those of Samsung or Apple, had not anticipated the explosion of a handle of new Chinese and Indian actors, who the codes of the motive upset.
Based in China or in India by ambitious young people fascinated by the sagas of Steve Jobs and Mark Zuckerberg, Xiaomi, Gionee companies, Micromax, Coolpad, Karbonn remain unknown in West but are about to stand out in the emerging countries of Asia and Africa with huge market share in China for instance.
On the second quarter, the Chinese and Indian sellers checked, for the first time, the majority of the world sales of smartphones with a part of 51 %, explains in his China market segmentation report Daxue Consulting. If many are still on the low-cost market segment, some penetrated into the middle of the range, as Xiaomi or Gionee, and represents an increasing threat for Samsung in term of market share in China. They are focus on market segmentation strategy in China (more information here).
market segmentation strategy in China

Market segmentation in China is crucial

During the second quarter, Micromax stood out, for the first time, on the China market segment of smartphones as the biggest market share, with a market share estimated by the analysts of Counterpoint Technology at 16,6 %, in front of the world leader Samsung and its 14,4 %. In China, the Korean has also been dethroned on the market segmentation group of smartphones. The Chinese Xiaomi sold, over the period, 15 million units, against 13, 2 million for the South Korean. The ascent is lightning: it shows a 14 % market share, against 5 % one year earlier. And he is already the fifth world producer of telephones. These new actors also push aside podia in South-East Asia and in the Middle East.
In spite of a name which opts for the humility (Xiaomi means «small grain of rice "), the manufacturer of telephones sees big. "? Newspaper Wall Street? " Classified it in the second rank of the list of 37 valued start-up more than 1 billion dollars in the world. Its strength, it is its marketing and its market segmentation strategy in China. In its communication, his forty-year-old CEO, Lei Jun, is openly inspired by Steve Jobs, launching its products to big reinforcement of music and skillfully orchestrated media suspense. Even his relaxed clothes are inspired by the American icon.
What allows him to make a success of a marketing segmentation strategy: although from two to three times cheaper than phone them from brands stars, product Xiaomi remains associated at the idea of rarity. Sold on the Internet via one "? Sales flash ", they tear away in a few minutes. The blogosphere is enthused over these products in the sparkling, partially customizable design. A strategy which Xiaomi well intends to answer in the developed countries.

market share China


See also: the Store-checkers

mercredi 21 mai 2014

Market share for tablets in China and Africa

The Chinese market of tablets in China does not stop growing thanks to the development of a middle class eager for consumption.
The Analysys International cabinet (via Reuters) delivered the figures of the 3rd quarter during which 2,6 million tablets were sold. It represents a 62,5 % growth over one year on the China market. Apple dominates always very widely the debates with 71,4 % of market shares in China, far in front of Lenovo (10,5 % of pdm), the Chinese Ereneben (3,6 %) and Samsung (3,5 %).

Market share in China are decreasing for leading brands

As underline by our colleagues of Cnet.com, the situation is on the other hand different international where according to figures ABI Research, the iPad fell to 55 % of market shares a 3rd quarter (14 % with regard to the 2nd quarter), its lowest level since the launch of the tablet Apple in 2010. Overall, the market of tablets is decreasing and is not the leader of high-tech.
The main beneficiary is other than Android (44 % of market share in China), carried by the models of Samsung, Amazon, and Asus.
The market share in China does not show global trends as each brand as some market where the growth is specific. MySimax and its founder JX Paulin is really appreciate in Africa for instance.


Needs for high tech development in Africa

High-tech development has been one of the key of China market growth these recent years. The market of tablets especially took advantage of this new development. Africa is now a new place where high tech revolution can be hoped. Technology, and tablets and applications, will be a key driver to the future development of Africa. Sectors such as education, medical or healthcare have strong needs for technological development in Africa. MySimax and JX Paulin offer to provide this technology quickly and in a adapted way.