Search Engine Market Share in China

With 1.2 bullion  Internet users in 2024 and growing, China has to expand a compelling market for Western companies globally on itself. 

Top Trends 2024 

As of 2024, the search engine market share in China is still primarily dominated by Baidu, which holds the largest share of the market. However, other search engines like Sogou and Shenma also play significant roles. Here's an overview of the top trends in the Chinese search engine market for 2024:

1. Baidu Continues Dominance: Baidu maintains its position as the leading search engine in China, serving as the go-to platform for most Chinese users' search queries. Its focus on AI-driven search technology and diversified services keeps it ahead of competitors.

2. Mobile-First Approach: With the increasing adoption of smartphones and mobile internet usage in China, search engines are prioritizing mobile optimization. Mobile-friendly interfaces, fast-loading pages, and seamless user experiences are essential for search engine success.

3. Voice Search Integration: Voice search is becoming increasingly popular in China, driven by advancements in natural language processing and the proliferation of smart devices. Search engines are integrating voice search capabilities to accommodate users' preferences for hands-free interactions.

4. AI and Machine Learning: Artificial intelligence (AI) and machine learning are integral to enhancing search engine algorithms, improving search accuracy, and personalizing search results. Search engines are leveraging AI technology to deliver more relevant and personalized search experiences to users.

5. Vertical Search Expansion: Chinese search engines are expanding their offerings beyond traditional web search to include vertical search features like image search, video search, news search, and e-commerce search. This diversification aims to provide users with more comprehensive search experiences tailored to their specific needs.

6. Localization and Cultural Sensitivity: Chinese search engines prioritize localization and cultural sensitivity in search results to better serve the unique preferences and behaviors of Chinese users. Understanding local dialects, customs, and cultural nuances is crucial for effective search engine optimization in China.

7. Privacy and Data Security: Concerns about privacy and data security continue to shape search engine usage trends in China. Users prioritize platforms that offer robust data protection measures and transparency in data handling practices.

8. Integration with Super Apps: Super apps like WeChat and Alipay have become integral parts of daily life for many Chinese users, offering a wide range of services beyond messaging and payments. Search engines are integrating with super apps to expand their reach and offer seamless access to search functionality within these platforms.

9. Content Quality and Authority: Search engines prioritize high-quality, authoritative content in their search results to provide users with accurate and reliable information. Content creators and publishers focus on producing informative, engaging, and trustworthy content to improve search visibility and user satisfaction.

10. Competition from New Entrants: While Baidu remains the dominant player, emerging search engines and tech companies are entering the market, intensifying competition. Startups and tech giants alike are investing in innovative search technologies and services to challenge established players and capture market share.

These trends reflect the evolving landscape of the Chinese search engine market in 2024, characterized by technological advancements, user-centric innovation, and intense competition among industry players.

What makes it even more tempting this market is the number of Chinese Internet users is growing at a rate that far exceeds that of most countries, talking on the market for the company growth potential. Despite the incredible potential, China is a unique market, and many companies lack the knowledge and expertise required in online marketing in China to succeed. In fact, most marketers have no idea where to start. As digital marketing agency international services, we often recommend our customers to start using the search engine. It is the ideal introduction to start site to gain visibility and traction in a new market.
The aim of this article is an idea of ​​B2B marketers why search engine marketing in China is important to give, and why Chinese search engines differ from Google or Bing or other Western search engines.

Baidu number One 

China internet Watch

A large user base and a broad business adoption

First, let me offer a few statistics, the width and depth of the online marketplace in China illustrate. According to data from CNNIC (China Internet Network Information Center), as of December 2015, there were 566 million people using search engines that for the majority of Chinese Internet users (82.3 percent) and there is an increase of 44 million users accounts year -over-year. In comparison, there are an estimated 219 million users of search engines in the United States in 2016, which was only 4 million more than, 2015.


Users will not only personal searches, but search engines are also used in business settings. From December 2015 33.8% of companies had Internet-based marketing activities and more than half (47.4 percent) had invested launched in search engine marketing.
Online sales and marketing efforts in China are still in the early stages of development, but their use is growing rapidly with the growth of technology and e-commerce. A study by Nielson shows online sales currently comprise 11 percent of total retail sales in China, but it is at a significant rate increases - 53 percent! - Year for year. Not Google, but Baidu, Qihoo 360 Sogou.



When Western marketers on search marketing to speak, Google is the big player. However, it is a different story in China. Google links for censorship in 2010 China. Since then, when users enter Google.cn, they will be redirected to Google.hk which is the offer of Google presence Hong Kong. Even like this, only a few Chinese use Google.hk; right now, Google accounts for only 0.34% market share by the use in China. source seoagencychina 

In China, the three best search engine players are Baidu, Qihoo360 (also known as Haosou) and Sogou. Baidu has 54.3 percent of the market share of the use, Qihoo 360 accounts for 29.24 percent and 14.71 percent holding Sogou.

Search engine advertising revenue reached 68.26 billion RMB

In 2015, the entire search engine advertising revenue reached 68.26 billion RMB (US $ 10.55 billion) - an increase of 32.2.7 percent compared to last year, according to iResearch. In terms of revenue continues Baidu's Guide to be the Chinese search engine market (80 percent), followed by Google, Qihoo360 and Sogou

Thank you to Eric for the information

Chinese economy is changing #China

1990 China was hardly a middle class. In 2000, households 5m made between $ 11,500 and $ 43,000 per year in current dollars; 225m do today. In 2020, the ranks of the Chinese middle class may well outnumber the Europeans. This amazing development has spurred growth in the world and transformed China. Paddyfields have given way to skyscrapers, bicycles congestion. An inward-looking nation has become more cosmopolitan: last year the Chinese took trips abroad 120m, an increase four times in a decade. A large Chinese chattering class has emerged on social media.
However, something is missing. In other authoritarian countries that grew rich, the new middle classes demanded political change. South Korea protests led by students in the 1980s helped end military rule. In Taiwan in the 1990 requirements of the middle class for Democracy led an authoritarian government to allow free elections.

Chinese economy is changing

Many experts believe that China is an exception to this trend. Many Chinese cities are now as rich as South Korea and Taiwan were when they started to change. Yet since the tanks crushed protests in Tiananmen Square in 1989, China has seen a large rallies for democracy. The President of China, Xi Jinping, has nothing but contempt for the democratic political showed.

There is evidence that this approach works. The hard line Xi is widely admired in China as a strong man and a fighter against corruption. Few middle-class Chinese say they want democracy, not only because speaking up might get them into trouble. Many are watching the chaos that followed the Arab Spring, and declining. Some see the decision of Britain to leave the European Union as a sign that ordinary voters can not be trusted to solve the complex political issues. The Chinese government can be merciless towards his critics, but at least he let his people make money. As long as they keep out of politics, they can say and do pretty much what they want. anxious times Scratch the surface, however, and the Chinese middle class is far from content (see our special report in this issue). Its members are prosperous, they feel threatened. They worry about who will care for them when they get older; most couples have only one child, and the public safety net is rudimentary. They fret that if they get sick, hospital bills can erase their wealth. If they own a home, 80% of them do, they fear losing; China's property rights can be reversed to suit a greedy official. They fear for their savings, too; Banks offer ridiculously low interest rates and alternative investments are regulated poorly or not at all. No Ponzi scheme in history trapped more investors than that collapsed in China in January.

Chinese middle class 

Many Chinese middle class are also angry. Many scoff when they are force-fed Marxism. Even more rage about corruption that plagues every sector and activity, and about nepotism, which recognizes connections to the talent and hard work. Almost all of the smoke pollution that clogs the lungs, shortens their life and night to their children. They can not help but notice that some polluters with important friends foul the air, soil and water with impunity.

And some feel frustrated. China has more than 2m NGOs. Many of those who work for them are people of the middle class who try to do their best society, regardless of party. Some agitate for a cleaner environment, a more equitable treatment of workers, or to end discrimination against women or homosexuals, or migrants. None of these groups openly defy the monopoly of party power, but they often oppose the way he exercises. The party includes the middle class, which includes many members of 88m, is the foundation for its support. When Xi arrived in power in 2012, it echoes the average American with inspiring pro-class speech of a "Chinese dream." The party gauges public opinion in order to meet the expectations and relieve social pressures.

Even so, it is hard to see China's problems are solved without more transparency, responsible government. Without the rule of law, Mr. Xi professes to believe in any property or person of the individual can really be sure. Without a more open system of government, corruption can not be routinely detected and eradicated. And without freedom of speech, NGOs will not change.
The average rages
After thousands of years of tumultuous history and the most recent memories of the bloody Cultural Revolution of the 1960s, the Chinese often say they have a deep-seated fear of chaos. But nearly half of all people living in cities are under 35. They know little about the Mao era anarchy. When they feel that the government does not listen to us, some are willing to stand up and complain. Take the thousands of people of the middle class in the southern Chinese city of Lubu, who protested on July 3 on plans to build a waste incinerator there. They fought with police and tried to storm the government offices.

These events are frequent. There were 180,000 in 2010, Tsinghua University, since when there has been no good estimates. When growth is fast, the stability followed, but as the economy slows, the agitation is likely to spread, especially since the party has to make difficult choices, such as closing factories, the restructuring of public enterprises and the fight against pollution. Ultimately the fate of the middle class protests is likely to depend on the party elite. The 1989 pro-democracy movement took off because some of its members have also promoted the reform. There is no sign of another Tiananmen, but there are tensions within the leadership. Xi made enemies with his anti-corruption purges, which seem to hit harder than rivals allies (a recent target is a former chief adviser to Hu Jintao, his predecessor section to see). Xi's colleagues are jockeying for power.

The game can repel challenges for many years. China's vast security state apparatus moves quickly to crush the unrest. However, to rely on repression alone would be a mistake. China's middle class will grow and so, too, its demands for change. The party must begin to answer these demands, or the greatest middle class the world can still destroy.

more information on :

• mdu.edu 
• http://www.economist.com/news/leaders/21701760-communist-party-tied-its-fortunes-mass-affluence-may-now-threaten-its-survival-225m
• http://chinamarketshare.blogspot.com/2015/02/automotive-news-from-china.html

E-Commerce Market in China is booming Check the figures

E-Commerce Market in China is booming Check the figures !



Top 10 provinces with online shopping highest average pass on Taobao are Shanghai, Zhejiang, Jiangsu, Fujian, Guangdong, Xinjiang, Sichuan, Tianjin, Beijing and Liaoning as Taobao based on data in September 2015. October 2014 provinces with the lowest average passes are Gansu, Qinghai and Tibet. regional economic level influenced the level of the market of online shopping development. The first five provinces to the highest online consumer located in the southeastern coastal provinces where citizens have obtained a higher level of average income.

e-Commerce in China

 E-commerce in Shanghai, Zhejiang, Jiangsu, Fujian and Guangdong has entered an advanced stage. These five regions received and delivered the most online control packets in China. Jiangsu, Zhejiang and Shanghai in total account for 15% of national package delivery Double celebration 11 shopping in 2015.


The three provinces packets received on Double 11 represented 25% of the total and packets sent from these provinces accounted for half of the total. concentration of the population, a large volume of e-business companies (such as Alibaba in Hangzhou, Zhejiang) and low delivery costs led to the busy transport logistics here. transport system and further stimulated well-developed logistics online shopping. The purchasing power is relatively strong in Shanghai, Zhejiang, Jiangsu, Fujian and Guangdong. Many were new demands stimulated by the market of online shopping.

Check also : 

We are a Marketing Agency , #Chinese and French joint-venture with more than 10 years of experience in SEO for...
Posted by Etail China on Saturday, February 13, 2016

meinolf a realiable company in China

Over the years the company is committed to laboratory automation independent design, manufacture, integration services; undertook a comprehensive inspection and analysis equipment operation, maintenance, repair work; while in industrial automation
http://meinolf.com.cn/

In the field of automation, the United States Norfolk develop and manufacture single products and systems for a number of first home and abroad, with dozens of patents, and won the Sichuan Provincial Science and Technology Progress Award, the Steel Association Honor Quality Award, Science and Technology, Shanghai special innovation fund Norfolk United States has nearly 80 professional maintenance engineers for inspection and analysis, the major provinces in the country set up 22 professional and technical service stations.

Corporate culture: the pursuit of perfection, commitment, shared happiness Shanghai Science and Technology Co., Ltd. United States Norfolk, stock code 430 764, three new board listed company, is the only integrated service providers Laboratory Automation System integrators and testing equipment.

       Norfolk US company through ISO9008 quality management system certification, ISO14001 environmental management system certification, OHSAS18000 occupational safety and health certification; high-tech enterprises in Shanghai
       Industry, the Shanghai contract Shou business integrity.
               Over the years the company is committed to laboratory automation independent design, manufacture, integration services; undertook a comprehensive inspection and analysis equipment operation, maintenance, repair work; while in the industrial automation


        Unique in the field. In the field of automation, the United States Norfolk develop and manufacture single products and systems for a number of first home and abroad, with dozens of patents, and won the Sichuan Provincial Science and Technology Progress Award,         Honor Steel Association Quality Award, Science and Technology, Shanghai special innovation fund.

              Norfolk products throughout the United States and major steel mills, including Baosteel, Anshan Iron and Steel, Shougang, Wuhan Iron and Steel, Maanshan Steel, Sha Steel, heavy steel, Panzhihua Iron and Steel, Xingcheng Special Steel, the new steel smelting, steel beads, Meishan Steel, Bayi Steel, Guangzhou Iron and Steel ,         Jiyuan Iron and Steel, Xining Special Steel, Jiuquan Iron and Steel, Shanghai Special Steel, the new steel, Nanjing Steel, Bao Tong, Chengdu Iron & Steel, Shandong Iron and Steel, Hebei Iron and Steel, Bao Steel, Valin Iron & Steel, Formosa, shield valves, large         All cars.

              Norfolk United States has nearly 80 professional maintenance engineers for inspection and analysis, the major provinces in the country has established 17 professional and technical service stations.               In the future, the United States and Norfolk will continue to follow the trend, seize the opportunity to change their ideas, innovation, culture gave birth to good people, to shape people mature management, to the advantage of the incentive pay people,        And all my colleagues work together to promote ** greater development, and create new US development Norfolk glory.

Olivier VEROT

Interview of market research company intern in Shanghai

Emily is intern for Shanghai market research firm Daxue Consulting and TOEIC preparation plateform Global Exam. See below her vision of her job and of China market.

Q: Can you tell us more about yourself? Education? Experience?

My major is world economy, Shanghai University of Finance and Economics, and my expected graduation year is 2016.

I have an internship of Nielsen, GBS CR DA, for 6 months. And I have campus experience of Lenovo and Work and Study Center.

Q: Can you tell us more about the city where you come from in China in terms of culture, economy and history? 

I come from Yancheng, Jiangsu province. It is a seashore city with a long history. And it contributed a lot to the 1937-1945 war. Nowadays, the city is developing very fast, with the privilege polities and hard work of the cute people here. For sure, the future of the city is quite bright.

Q: What brought you to Daxue Consulting?

Daxue consulting is a fast developing consulting company, with a great prospect of the market, and professional research skills. By being a PTA of Daxue, I am sure that my communication skills and my ability to work under pressure could be highly improved.

Q: Can you tell us about the biggest change you have been witnessing in China over the last 10 years?

For me, the biggest change that I have undergone is the potential of people. Instead of copying and admiring the success of other countries, we have find a way that fit us best and keep doing every possible things to build a better society.

Q: China has changed so quickly. What is your vision of China in 10 years? 

China has taken its responsibility as a powerful country, and help the world economy to grow. Let’s say, by the entering of WTO, by the success of 2008 Olympics, and so on. In the coming 10 years, we are going to be involved in more international affairs and develop further.

Q: How do you see yourself in 10 years?

After graduation, I hope to enter the finance industry. By great opportunity and of course the hard work, I am sure to make myself well fitted with the fast developing times. I also see myself as a great wife and mother in the coming 10 years, for me, family is as important as work.

Q: What do you do in your free time? Why? What for?

During my free time, as well as reading some books, I’d also like to watch American TV series, for me, the high-technology and wonderful life is what I like and what I am working for.What’s more, voluntary work is what I also pay attention to. Those experiences help me to deeper understand the society and make new friends.

Q: What is special about you? Cooking? Playing an instrument? Sport? Painting? Own story? Etc. 

I have extreme passion about cooking, and will take a try when available. My hosting skills are very professional. I have hosted plenty of programs and meetings at school. Also good at giving lecture.

Q: Any other comment you would like to add?

With daily accompany, you will find me a very careful and caring person.

Automotive news from China

Automotive news from China 

More and more spart part and electronic devises in Chinese industry news. 

2millions cars sold in China 

1. More than two million passenger cars were sold in January 

According to China Passenger Car Association, In January 2.07 million passenger cars were sold in China, Rose 10% year on year, led by demand for SUVs and multipurpose vehicles. The market enjoyed a strong sales before Chinese New Year holiday. Vehicle inventories of deale1rships across China dropped sharply to a 36-day supply in January from 46 days in December, according to the China Automobile Dealers Association.

Wuhan new policy

2.Wuhan may launch car puchase restriction policy soon.

It's said that Wuhan will launch car puchase restriction policy recently, Following Beijing, Shanghai, Guangzhou, Guiyang, Shijiazhuang, Tianjin, Hangzhou and Shenzhen. By the end of 2014, Wuhan had 1.87 million registered cars. It results problems of traffic jams, lacking of parking places, Besides enviromental problems.source

Top 5 automakers 

3. LG Chem to supply EV batteries to 5 Chinese automakers

LG Chem will supply batteries for electric vehicles to five Chinese automakers from its plant in the east China city of Nanjing, according to Chinese media. Customers will be SAIC Motor Corp., China FAW Group Corp., Dongfeng Motor Corp., Chongqing Changan Automobile Co. and Qoros Automotive Co., reports Internet Info Agency, a Beijing-based website that covers China's auto industry.source

4. Proton to build Lotus vehicles in Quanzhou with China's Goldstar Heavy Industrial

Proton Holdings Berhad, Malaysia's state-controlled carmaker, plans to build Lotus-brand vehicles in the east China port city of Quanzhou with China's Goldstar Heavy Industrial Co. Under the agreement signed this month, the new plant will produce cars and engines.

Interesting tweets 

You search the specialist of Yarn sensor ? it is this company http://t.co/uXUSyTbzak with photo pic.twitter.com/UhcXsowIl9
— News industry (@specialmachinec) 27 Février 2015

Market share of Hershey in China

Hershey's and Reese's are stock chocolates in most convenience stores in China. It has a huge presence in China, with Reese's and Hershey's being a standard offering in most convenience stores in China. It also has a large store on People's Square in Shanghai, which offers the full range of Hershey's confectioneries. However, at the moment, the market is dominated by Mars, Nestle and Ferrero, who hold 70% market share.

As the middle class grows, confectionery consumption is growing along with it. Hershey's is growing in popularity, Kisses especially have been getting a boost. As part of its growth strategy, expansion into China is key.

Product launches for China

 It's predicted that China could become Hershey's second biggest market by 2017. In the last five years, China has grown from Hershey's 7th to 3rd largest chocolate market. Hershey launched its first new brand outside the US iin 120 years, specifically "Lancaster," which is a rich milk-based candy designed specifically for the Chinese markets. It's also the first new candy in 30 years. The milk candy market is worth $1.2 billion, which is roughly 25% of China's confectionery market.

In addition to new candies, Hershey's efforts to expand into Asia (particularly China) have resulted in a new production facility being created in Malaysia. We can presume that the growing labor costs in China played a role in their decision to build their facility in Malaysia and not China. They do, however, have an innovation centre which opened in 2013 in Shanghai.

Acquisition of Golden Monkey

Hershey's plan to expand its operations in China hinges on the acquisition of Shanghai Golden Monkey Food Joint stock Co Ltd. The Shanghai company focuses on protein-based snacking products, employs more than 5,000 people and has annual sales of at least $225 million. It has access to over 1,000 distributors, especially in second- and third-tier cities. Established in 1996, it is currently the ninth in the confectionary market and sixth in the chocolate market in China.

Both companies believe that the combination of Hershey's advertising and brand with Golden Monkey's distribution, logistics and sales strength will combine to help Hershey's achieve their $10 billion dollar revenue goal by 2015.

They've completed the purchase of 80% of the Shanghai company for $584 million dollars. It's the biggest acquisition in Hershey's history, all previous deals have been worth less than $200 million. This shows the seriousness with which Hershey is approaching the issue.

Recently, Hershey's has experienced a bit of a downturn. Expectations for 2014 have been lowered from 5 to 7 percent net sales to about 4.75 percent, and 2015 is expected to be a bit downbeat as well. The main reasons for this has been a negative overall macroeconomic environment, with dairy prices remaining volatile. In addition, some problems are being reported with unfavorable "product mixes." Product prices have been raised an average of 8% due to utility and transportation costs, as well as cocoa, dairy and nut prices.

There has also been a problem with the launch of its Cool Blasts chews, which have been moved to early 2015 because there were some issues with manufacturing, and more orders than expected were received.

Conclusion

Hershey is making a serious and concerted entry into China. Although India is growing at a rapid pace and there is a general growth trend in Asia, China remains Hershey's number one priority. 

http://www.candyindustry.com/articles/86432-hershey-hopes-to-expand-china-market-with-sgm-purchase

http://dealbook.nytimes.com/2013/12/19/hershey-goes-to-china-for-biggest-ever-deal/?_r=0

http://daxueconsulting.com/chocolate-market-china/