The lobster advertising in China

The lobster advertising in China

In china ,we generally find the lobster advertising in 3 types of events—food recommendation platform , shopping guide platform and cuisine teaching platform，via different kinds of advertising channels , such as TV , the Internet ,billboards and magazines. Because of the different key points and business objects they have ，they focus on the different aspects  of  lobster and also gets different effects.

Food and restaurant recommendation platform:

Eating is always the favorite subject for Chinese people , so food and restaurant recommendation platforms are most popular for lobster advertising ,  which owns the biggest number of users.

They focus on the specialties and the delicious flavor of lobster and have a wide advertising  channels, including TV, the Internet , billboards and magazines.

Shopping guide platform

There are more ads for raw lobster and semi-finished lobster gift boxes in the shopping guide platforms. They are mainly by the channels of TV and the Internet.

Cuisine teaching platform

More and more high-grade cuisine (like lobster ) appear in the traditional cuisine teaching platform. It helps people like housewives and new cooking learners to quickly master the simple cooking methods, which focuses more on the process of cooking and weakens the choosing of lobster.

In conclusion, nowadays in China ,we can mainly find lobster advertising via TV and the Internet.

The TV channel gives customers more expressive feelings of the flavor, appearance and enjoyable dining experience , but with fairly high cost of advertising cost. On the other hand,the Internet channel owns a great number of users and forms a good interaction by the comments and exchanging ,which forms creative marketing in Initiative launches,on line interaction mega events and also ratings and review activation.

What’s more, some other offline channels like magazines and billboards also become the indispensable parts to provide information and show the delicious lobster for us.

http://www.undercurrentnews.com/2014/03/28/chinese-demand-pulling-lobster-prices-up-stretching-supply/

http://www.canadianbusiness.com/business-news/industries/consumer-goods/lobster-mania-hits-china/

Memorandum China

1. What are the actors in the Chinese conformity assessment system?

China National Accreditation Service for Conformity Assessment (hereinafter referred to as CNAS) is the national accreditation body of China unitarily responsible for the accreditation of certification bodies, laboratories and inspection bodies, which is established under the approval of the Certification and Accreditation Administration of the People’s Republic of China (CNCA) and authorized by CNCA in accordance with the Regulations of the People’s Republic of China on Certification and Accreditation.

The organizational structure of CNAS includes: the Board, Executive Committee, Technical Committee on Certification Body Accreditation, Technical Committee on Laboratory Accreditation, Technical Committee on Inspection Body Accreditation, Appraisal Committee, Appeal Committee, End-user Committee and Secretariat. Other special committees may also be established if necessary.

2. Who is influencing the conformity?

1) The Technical Committee on Certification Body Accreditation, Technical Committee on Laboratory Accreditation and Technical Committee on Inspection Body Accreditation;

The Technical Committee on Certification Body Accreditation, Technical Committeeon Laboratory Accreditation and Technical Committee on Inspection Body Accreditationare responsible for reviewing the public available documents in correspondingaccreditation fields such as the application guidance or explanations for accreditationrules or criteria, providing technical direction to the implementation of correspondingaccreditation rules, criteria and guidance documents, and providing relevantrecommendations to the Board.

They aremainly constituted by representatives of interested parties in line with the principle ofimpartiality.When needed, the Technical Committee on Certification Body Accreditation, theTechnical Committee on Laboratory Accreditation and the Technical Committee forInspection Body Accreditation could establish specialized committees for technicalprojects in the corresponding field.

2) The Appraisal Committee, The Appeal Committee, End-user Committee;

The Appraisal Committee is responsible for reviewing the conclusions ofaccreditation assessments and related information against the requirements ofaccreditation rules and criteria etc., and recommending for decisions on granting,extending, reducing, suspending or withdrawing accreditation.

The Appeal Committee is responsible for investigating the appeals in accreditationand make decisions on the appeals.

The End-user Committee is responsible for suggesting or complaining to CNAS andfeedback information about the results of conformity assessment.

The Appraisal Committee, Appeal Committee and End-user Committee are specialoperation mechanisms established under approval of the Board. They are constitutedby associated personnel.

3) Other special committees;

Other special committees may also be established by the approval of the Board orExecutive Committee according to the operational needs.

4) The Secretariat.

The Secretariat is the standing executive body of CNAS. The Secretariat is responsible for the routine operation of CNAS, and assumeslegal liabilities for the operation of CNAS. Its responsibilities include:

a)          To accept the applications for accreditation, arrange accreditation assessments,issue accreditation certificates and carry out post-accreditation surveillanceactivities;

b)          To accept the appeals and handle the complaints in accreditation;

c)          To carry out other activities related to accreditation.

3. Who is making the decision of it?

       1) The Board;

       The Board is the supreme authority of CNAS, and assumes the overall responsibility for making decisions on accreditation.

The CNAS Board is composed of the members from 64 organizations representing 5 interested parties e.g. government, conformity assessment bodies, clients of conformity assessment service, users of conformity assessment and technical experts.The composition of the Board shall ensure the balance of interests with no single party predominating.The Board has one Chairman, one Executive Vice Chairman and several ViceChairmen, who are elected by the Board with an office term of 4 years.

The member composition of the Board is approved by CNCA. The Board membersare nominated by the member organizations with an office term of 4 years.The Board meets in session at least once a year. The quorum of the session is atleast two thirds of the Board members. It shall be ensured that all interested parties arepresented. Any resolution passed at the session shall be agreed by a simple majority ofthe presenting members.

2) The Executive Committee.

The Executive Committee is a body inside the Board. It carries out duties authorized by the Board during its adjournment.When the Board is not in session, the Executive Committee carries out the dutiesand responsibilities delegated by the Board.

The Executive Committee is composed of the Chairman, the Executive ViceChairman and the Vice Chairmen of the Board and the Chief Executive, with an officeterm of 4 years.The Chairman of the Board is the Chairman of the Executive Committee, theExecutive Vice Chairman of the Board is the Vice Chairman of the ExecutiveCommittee, and the Vice Chairmen of the Board and the Chief Executive are themembers of the Executive Committee.

By Daxue Consulting

More information:

http://www.sjgrand.cn/accounting-beijing-shanghai

http://chrisgammell.com/conformity-vs-individualism/

http://www.nytimes.com/2010/01/27/world/asia/27iht-letter.html?pagewanted=all&_r=0

http://www.cnas.org.cn/english/index.shtml

Analysis of the Chinese system of conformity assessment

Chinese conformity assessment on the legal level is divided into four layers, the first layer is the relevant laws enacted by the NPC and its Standing Committees, such as the " People's Republic of China Standardization Law ", " People's Republic of China Measurement Law." and so on .More than 20 laws has developed strict rules of conduct to ensure the implementation by coercive power of the state, which covers almost all of our country’s industries requires conformity assessment

The second layer is the administrative regulations enacted by the State Council which is in accordance with the Constitution and the laws mentioned above, to make related departments to exercise executive powers and perform the administrative duties legally right when carrying out conformity assessment.  Considering the abstraction of law , therefore we  need further specified regulations  by the executive in order to effectively regulate the government and its various departments carrying conformity assessment procedures

The third layer is the department regulations issued by related departments and Commissions under the State Council, which is within its purview, and the aim is to adjust the management relations between different departments. And these department regulations consists of a series of regulatory files, and detailed specifications of the different departments’ duty on conformity assessment matters .Meanwhile all these details guarantee our government avoiding cross work or repeat work ,which in the end result in  prevarication or omissions

The fourth layer is the national uniform standards in a range of certain industries.  Because the different industry involved in the conformity  assessment  have their own characteristics, in order to improve its efficiency and to follow the habits this industry has well known , the state allows its different industry in the society publish its own industry normative  documents

Through the four kind of progressive laws and regulations provided for conformity assessment, conformity assessment has the legal basis for the development, making it not only become the responsibility of national governments, but also the responsibilities of all walks of life, which perfecting the multi-angle promotion of conformity assessment system.

But we should also not ignore the dilemma that Chinese exports meet in the international market, like we often subject to anti-dumping investigations and hampered by green barriers, talking about the deep reason ,some experts say that it’s because qualified domestic products are not identified with the international standards, laws and regulations that are not made specific and proper provisions in the import and export trade field. In such a international background,  China has became one of the biggest exporter, to insure more stable development in international market , we will see , China in this regard will be further improved in the next 20 years.

http://www.sjgrand.cn/investing-china

http://daxueconsulting.com/china-business-development/

http://www.cnas.org.cn/english/introduction/12/718683.shtml

Market share: The market segmentation strategy of Smartphone in China

Market share of Xiaomi is growing

To justify, on Wednesday evening, the gigantic loss planned by his group on the fiscal year, Kazuo Hirai, the CEO of Sony, had only an explanation. It is the fault to the Chinese market. "The Chinese producers of devices of middle of the range record a very strong push of their sales in China but they also arrive on the other markets? ", the leader blew who, as those of Samsung or Apple, had not anticipated the explosion of a handle of new Chinese and Indian actors, who the codes of the motive upset.

Based in China or in India by ambitious young people fascinated by the sagas of Steve Jobs and Mark Zuckerberg, Xiaomi, Gionee companies, Micromax, Coolpad, Karbonn remain unknown in West but are about to stand out in the emerging countries of Asia and Africa with huge market share in China for instance.

On the second quarter, the Chinese and Indian sellers checked, for the first time, the majority of the world sales of smartphones with a part of 51 %, explains in his China market segmentation report Daxue Consulting. If many are still on the low-cost market segment, some penetrated into the middle of the range, as Xiaomi or Gionee, and represents an increasing threat for Samsung in term of market share in China. They are focus on market segmentation strategy in China (more information here).

Market segmentation in China is crucial

During the second quarter, Micromax stood out, for the first time, on the China market segment of smartphones as the biggest market share, with a market share estimated by the analysts of Counterpoint Technology at 16,6 %, in front of the world leader Samsung and its 14,4 %. In China, the Korean has also been dethroned on the market segmentation group of smartphones. The Chinese Xiaomi sold, over the period, 15 million units, against 13, 2 million for the South Korean. The ascent is lightning: it shows a 14 % market share, against 5 % one year earlier. And he is already the fifth world producer of telephones. These new actors also push aside podia in South-East Asia and in the Middle East.

In spite of a name which opts for the humility (Xiaomi means «small grain of rice "), the manufacturer of telephones sees big. "? Newspaper Wall Street? " Classified it in the second rank of the list of 37 valued start-up more than 1 billion dollars in the world. Its strength, it is its marketing and its market segmentation strategy in China. In its communication, his forty-year-old CEO, Lei Jun, is openly inspired by Steve Jobs, launching its products to big reinforcement of music and skillfully orchestrated media suspense. Even his relaxed clothes are inspired by the American icon.

What allows him to make a success of a marketing segmentation strategy: although from two to three times cheaper than phone them from brands stars, product Xiaomi remains associated at the idea of rarity. Sold on the Internet via one "? Sales flash ", they tear away in a few minutes. The blogosphere is enthused over these products in the sparkling, partially customizable design. A strategy which Xiaomi well intends to answer in the developed countries.

See also: the Store-checkers

http://www.forbes.com/fdc/welcome_mjx.shtml

https://www.chinavasion.com/china/wholesale/Android_Phones/Normal_Screen_Android_Phones/

Tablets and mobile market overview in China

In the same way, having spent several billion dollars to import the analogical technologies of first generation and the technologies of international mobile communications of second generation (GSM), the Chinese industry of the mobile telecommunications always stays in the shadow of foreign partners. According to Daxue Consulting, mobile phones and tablets produced locally represent more than 50 % of the market in 2003 - an impressive progress compared with 5 % in 2000-, but Motorola and Nokia sold more telephones and tablets to the Chinese consumers, whereas many of those marketed by Bird, the first Chinese manufacturer of telephones, stayed in stores or in beams of shops.

Daxue Consulting team is specialised in technological trends

Tablets market experienced erosion of profit in China

Furthermore, as few companies dashed into the technological development, any mobile phone made in China includes components - keys imported of it. The Chinese producers of tablets, such as Mysimax, and mobile phones also dashed into disastrous price wars and known so an erosion of their profit. The exact sum paid by China Unicom for the technology CDMA (Code Division Multiple Access) of Qualcomm is not known, but it includes fees of entrance, patents of software, and a tax connected among signers or to incomes. Recently, Cisco Systems, the world leader of networks and telecommunications, has accused person Huawei Technologies to violate brevet. Disputes to come connected to the rights of intellectual property in China according to SJ Grand.

High-tech is depending to local capacities

An industry of high technology is generally defined as depending to a large extent on its capacity to remain at level with fast innovations in terms of products and ways of production, or even both. The microelectronics, the biotechnologies, the new materials, the telecommunications, the civil aviation, robotics, as well as the software and the computer material are considered as crucial sectors in the competition international. The statistical classifications of the industry of the high technologies base generally on indicators such as the ratio of the spendings in research and development ( R*D) on sales, proportion of scientists and engineers in the staff, etc.

See more : here or here

Digital Expert in China Interview

Hello Oliver, as the creator of the famous blog-marketing-chine and marketingtochina.com , as well as a French pioneer entrepreneur in China; Could you tell us more about your website, sharing some data about this?
ChineHello marketing agency, my blog is about my passions 2 "marketing and China." In my website you can find a new point of view of: luxury, tourism, food and drink, fashion, Internet in China ...

marketing Chine : there are about 2000 visitors per day average, he ranks first on the list to blog about "China", and in the Top 10 on the list of best blogs about "marketing" .

Marketingtochina.com: my English site today attracts 500 visitors per day, and allows our content to readers in the same style, but more for people who are interesting in the China market and marketing solutions.

Yingxiao-daren.com: it is our new "baby", our Chinese website aims to provide information on marketing to the Chinese people and help them market their products in the West
You recently started an organization providing digital services, like SEO on Baidu what are the main differences between Baidu and Google in terms of SEO?
more information here
http://ins-globalconsulting.com/blog/content/interview-a-digital-marketing-expert-in-china

Accounting and real estate market in China

Real estate market in China

The slowing down of the real estate market in China strongly discouraged the promoters to increase their investments during the first half of the year of this year, announced an analyst of the market.

This lack of enthusiasm was translated by a strong slowing down of growth of the investments, and in particular, by a fall of the number of new projects, indicated Mrs Meng Yin, assistant general secretary of the Committee of the market of the Association quibbles of search about the real estate and the accounting in Beijing and Shanghai.

It was associated with a backward movement of the sales of real estate, it is since the investments in the sector should stagnate during the next months, indicated Mrs Meng in an article published in the last edition of Accounting Magazine, a financial and economic magazine based in Beijing.

Accounting in Beijing

According to Mrs Meng, the real estate investments of the promoters progressed of 16,4 % in annual sliding from January till April, with a growth rate decreasing by 3,4 points of percentage over one year. Governmental data indicate that the investments  and the accounting services continued to move back from January till May to reach 14,7 %.

Mrs Meng besides noted that the surface of the new accounting projects launched during period from January till April amounted to 430 million square meters, decreasing by 22,1 % in annual sliding. The number of new projects launched between January and May decreased in 18,6 % over one year.

Mrs Meng added that the Chinese real estate market had known the adjustments almost every three years since 2005. Contrary for the previous times, the adjustments were this year mainly caused by the very market, influenced by the supply and demand, as well as by the prices.

http://www.sjgrand.cn/accounting-beijing

http://www.marketing-chine.com/culture-chine/chinese-institute

Matthieu David Experton

Stephane Grand