Digital Expert in China Interview

Hello Oliver, as the creator of the famous blog-marketing-chine and marketingtochina.com , as well as a French pioneer entrepreneur in China; Could you tell us more about your website, sharing some data about this?
ChineHello marketing agency, my blog is about my passions 2 "marketing and China." In my website you can find a new point of view of: luxury, tourism, food and drink, fashion, Internet in China ...

marketing Chine : there are about 2000 visitors per day average, he ranks first on the list to blog about "China", and in the Top 10 on the list of best blogs about "marketing" .

Marketingtochina.com: my English site today attracts 500 visitors per day, and allows our content to readers in the same style, but more for people who are interesting in the China market and marketing solutions.

Yingxiao-daren.com: it is our new "baby", our Chinese website aims to provide information on marketing to the Chinese people and help them market their products in the West
You recently started an organization providing digital services, like SEO on Baidu what are the main differences between Baidu and Google in terms of SEO?
more information here
http://ins-globalconsulting.com/blog/content/interview-a-digital-marketing-expert-in-china

Accounting and real estate market in China

Real estate market in China

The slowing down of the real estate market in China strongly discouraged the promoters to increase their investments during the first half of the year of this year, announced an analyst of the market.

This lack of enthusiasm was translated by a strong slowing down of growth of the investments, and in particular, by a fall of the number of new projects, indicated Mrs Meng Yin, assistant general secretary of the Committee of the market of the Association quibbles of search about the real estate and the accounting in Beijing and Shanghai.

It was associated with a backward movement of the sales of real estate, it is since the investments in the sector should stagnate during the next months, indicated Mrs Meng in an article published in the last edition of Accounting Magazine, a financial and economic magazine based in Beijing.

Accounting in Beijing

According to Mrs Meng, the real estate investments of the promoters progressed of 16,4 % in annual sliding from January till April, with a growth rate decreasing by 3,4 points of percentage over one year. Governmental data indicate that the investments  and the accounting services continued to move back from January till May to reach 14,7 %.

Mrs Meng besides noted that the surface of the new accounting projects launched during period from January till April amounted to 430 million square meters, decreasing by 22,1 % in annual sliding. The number of new projects launched between January and May decreased in 18,6 % over one year.

Mrs Meng added that the Chinese real estate market had known the adjustments almost every three years since 2005. Contrary for the previous times, the adjustments were this year mainly caused by the very market, influenced by the supply and demand, as well as by the prices.

http://www.sjgrand.cn/accounting-beijing

http://www.marketing-chine.com/culture-chine/chinese-institute

Matthieu David Experton

Stephane Grand

PSA increase its market share in China

Market share of PSA in China

PSA Peugeot Citroën sold 355.500 vehicles in China to the first half of the year 2014, what represents a 28 % growth of its market share in China. The builder increases his perspectives and launches the construction of the fifth factory in the country.

The beautiful adventure of PSA Peugeot Citroën in China continues. The builder so records a growth of his market share of 28 % in China on the first six months of the year, in 355.500 vehicles. The world sales will be announced next week, but it makes hardly doubt that China became the first market of the French builder.

Growth of the market

The growth of the market being "only" 12,3 %, PSA continues to gain market shares in the Middle Kingdom. On the first half of the year,it so sold 4,36 % of cars sold in the country. On the full year 2013, its market share was only 3,64 %. With its most than 350.000 sales over the first six months of the year, the group still remains however far from the leaders, General Motors having sold 1,7 million vehicles in the first half of the year (11 %) and Volkswagen 1,28 millions (18 %) over the first five months of the year.

The dynamism of PSA is however indisputable. It is even about one of the groups posting the strongest growth. The French builder is present in China through two joint ventures. The one, with the Chinese Changan, markets its premium brand DS. The production of the factory of Shenzhen began the last year. And, since the beginning of the year, the invoicings, essentially DS5 and DS5LS, sedan conceived for the Chinese market, amount to 9800 copies.

www.thestorecheckers.com

http://www.sjgrand.cn/accounting-beijing

http://www.marketing-chine.com/culture-chine/chinese-institute

Matthieu David Experton

Market share of foreign brands in China: Costa Coffee leads the way

Optimism for foreign brand Costa Coffee and Mercedes

Mercedes-Benz seems to go to a two-digit growth this year in China that is the biggest automobile market of the world. It has great market share among automotive market in China. Costa Coffee enjoys the same situation in China.

Ni Kai, President and CEO of the service from Mercedes-Benz Sales Service to Beijing, declared that the company is confident on its performances in 2014, after the delivery in May of more than 23 000 Mercedes, increasing by 30 % in annual sliding and its market share in China. CEO of Costa Coffee also is optimistic regarding the growth of the coffee brand in China these recent years.

This optimism is not rare at the foreign company, in spite of a visible economic slowdown, where president Xi Jinping evokes " a new normality: with a slowing down of growth, structural reforms and no big launching ".

Market share in progress for foreign brands

A confidence inquiry of companies led this month by the German Chamber of industry and the business showed that 90 % of companies plan to maintain or to spread their activities this year in order to increase their market share in China, with about 60 % of companies being able to reach or exceed their objectives. From the point of view of re-form, 70 % of the companies remain optimistic, explaining that the domestic consumption, the environmental protection, and the launched on the market accent were convenient for the business.

Another Chamber of Commerce, this time, that from the United States to Shanghai, expects in that the fifth of the American companies choose China as " first destination of investment ", and 48 % to increase the investments in the country.

This confidence in the Chinese economy emanates from an increasing number of consumers with average income and from a stable growth in the cities of the second and third row. Figures also show great market share among China market.

http://daxueconsulting.com/costa-coffee-china/

http://www.sinonym.net/

http://www.chinadaily.com.cn/china/china_07stock_page.html

http://www.forbes.com/sites/greatspeculations/2014/06/17/daimlers-mercedes-benz-faces-stiff-competition-from-bmw-and-lexus-in-the-u-s/

Market share of milk in China

Pulled by the urbanization and the increase of the disposable income, the consumption of dairy products is growing fast in China. Our focus is on market share in China.

Market of milk is growing in China

These last years, the powder infantile milk focused projectors; but beyond this very competed segment, it's a whole set beyond new subcategories which is emerging in the Chinese market, taking advantage of channels in fast modernization.

In front of the growth, the Chinese government sets up regulations and wants to structure a sector; now the French dairy groups have to seize the new opportunities if they do not want to lose ground in front of European, New Zealand multinationals, or of the Chinese giants to don’t lose market share in China.

Between 2008 and 2013, the Chinese consumption of dairy products believed of 13 % a year in value.

This fast growth, in compliance with the evolution noticed in number of developing countries, is understandable by several factors:

Market share are changing in China

According to Daxue Consulting, the urban population, which concentrates the main part of the consumption, believed of 3 % marlet share a year, within this population, very sensitive to the healthy and natural character of dairy products, the per capita consumption consumer prices, pulled by the first material shortage in China, increase of the labor cost and increasing weight of the marketing spending believed of 3 % a year, increased by 6 % a year.

Within the category however, the situation is contrasted between the various products: for example the fresh milk, the quality of which it is difficult to assure up to the consumer because of a still failing cold chain, saw his growth limited to 8 % a year over the last years; same for its market share in China; whereas that of the powder of infantile milk was near twice superior.

This product, which benefits from the healthy image of the yoghurt but frees itself from constraints connected to the cold chain, passed from 0 to 500 M € of figure of business in five years - the billion is aimed for 2015, and benefits from a 60 % gross margin. Among other categories susceptible to grow strongly over the next years, let us quote the h-milk, the drinks with yoghurt and with milk, the desserts and the milky snack bars, which has strong market share in China, the organic products.

http://www.euromonitor.com/drinking-milk-products-in-china/report

http://www.ibtimes.com/chinas-growing-dairy-demand-boon-quality-local-foreign-brands-1562191

大学Consulting

http://www.sjgrand.cn/wfoe-china

Market share for tablets in China and Africa

The Chinese market of tablets in China does not stop growing thanks to the development of a middle class eager for consumption.

The Analysys International cabinet (via Reuters) delivered the figures of the 3rd quarter during which 2,6 million tablets were sold. It represents a 62,5 % growth over one year on the China market. Apple dominates always very widely the debates with 71,4 % of market shares in China, far in front of Lenovo (10,5 % of pdm), the Chinese Ereneben (3,6 %) and Samsung (3,5 %).

Market share in China are decreasing for leading brands

As underline by our colleagues of Cnet.com, the situation is on the other hand different international where according to figures ABI Research, the iPad fell to 55 % of market shares a 3rd quarter (14 % with regard to the 2nd quarter), its lowest level since the launch of the tablet Apple in 2010. Overall, the market of tablets is decreasing and is not the leader of high-tech.

The main beneficiary is other than Android (44 % of market share in China), carried by the models of Samsung, Amazon, and Asus.

The market share in China does not show global trends as each brand as some market where the growth is specific. MySimax and its founder JX Paulin is really appreciate in Africa for instance.

Needs for high tech development in Africa

High-tech development has been one of the key of China market growth these recent years. The market of tablets especially took advantage of this new development. Africa is now a new place where high tech revolution can be hoped. Technology, and tablets and applications, will be a key driver to the future development of Africa. Sectors such as education, medical or healthcare have strong needs for technological development in Africa. MySimax and JX Paulin offer to provide this technology quickly and in a adapted way.

Mysimax JX Paulin

http://www.bloomberg.com/news/2013-08-21/apple-ipad-s-china-market-share-slumps-as-samsung-tablets-gain.html

http://www.idc.com/getdoc.jsp?containerId=prAE24144713

coffee market in China

 Is the coffee going to replace the tea in China? The question is voluntarily provocative, but not totally divested of sense in a country where the consumption of coffee increases by 15 % a year, against 2 % in the rest of the world.

Emergence of coffee market in China

We consume the «small black " in the morning in front of the hot drink vending machine, we drink it after the lunch either to talk with a colleague or because we are bored and because it is not extremely expensive.

Chinese are basically of the drinkers of tea, and do not appreciate the coffee. However giants of the food-processing industry launched the trend to drink coffee, and this concept seduced recently the new Chinese consumers. We are going to discover the opportunities today that offer this market in China, and the "best practices» of the big groups to encourage consumption of coffee in this continent country.

How to develop the market potential

Against this trend the market of the coffee in China shows a 15 % growth on a per year basis. According to the international Association of the Coffee in Beijing the Chinese market of the coffee should even affect 1 000 billion Yuan, about 116 billion euros in 10 years. With regard to such statistics the Chinese market of the coffee would have everything of the new El Dorado the western brands of coffee.

While it is taken into account the high potential of the market of the coffee in China it is however advisable to put in perspective this speech.

The brand of leading instant coffee of the group Nestlé is leading in China on the market of instant coffee. It aims at the consumers of the rising middle class and at the junior executives. To target these consumers the brand had the idea to make an advertising campaign with an ambassador of choice: the "dissident" blogger TuTun.

http://daxueconsulting.com/development-of-coffee-market-in-china/

http://www.marketing-chine.com/analyse-marketing/le-marche-du-cafe-en-chine