The lobster advertising in China

The lobster advertising in China

In china ,we generally find the lobster advertising in 3 types of events—food recommendation platform , shopping guide platform and cuisine teaching platform，via different kinds of advertising channels , such as TV , the Internet ,billboards and magazines. Because of the different key points and business objects they have ，they focus on the different aspects  of  lobster and also gets different effects.

Food and restaurant recommendation platform:

Eating is always the favorite subject for Chinese people , so food and restaurant recommendation platforms are most popular for lobster advertising ,  which owns the biggest number of users.

They focus on the specialties and the delicious flavor of lobster and have a wide advertising  channels, including TV, the Internet , billboards and magazines.

Shopping guide platform

There are more ads for raw lobster and semi-finished lobster gift boxes in the shopping guide platforms. They are mainly by the channels of TV and the Internet.

Cuisine teaching platform

More and more high-grade cuisine (like lobster ) appear in the traditional cuisine teaching platform. It helps people like housewives and new cooking learners to quickly master the simple cooking methods, which focuses more on the process of cooking and weakens the choosing of lobster.

In conclusion, nowadays in China ,we can mainly find lobster advertising via TV and the Internet.

The TV channel gives customers more expressive feelings of the flavor, appearance and enjoyable dining experience , but with fairly high cost of advertising cost. On the other hand,the Internet channel owns a great number of users and forms a good interaction by the comments and exchanging ,which forms creative marketing in Initiative launches,on line interaction mega events and also ratings and review activation.

What’s more, some other offline channels like magazines and billboards also become the indispensable parts to provide information and show the delicious lobster for us.

http://www.undercurrentnews.com/2014/03/28/chinese-demand-pulling-lobster-prices-up-stretching-supply/

http://www.canadianbusiness.com/business-news/industries/consumer-goods/lobster-mania-hits-china/

Memorandum China

1. What are the actors in the Chinese conformity assessment system?

China National Accreditation Service for Conformity Assessment (hereinafter referred to as CNAS) is the national accreditation body of China unitarily responsible for the accreditation of certification bodies, laboratories and inspection bodies, which is established under the approval of the Certification and Accreditation Administration of the People’s Republic of China (CNCA) and authorized by CNCA in accordance with the Regulations of the People’s Republic of China on Certification and Accreditation.

The organizational structure of CNAS includes: the Board, Executive Committee, Technical Committee on Certification Body Accreditation, Technical Committee on Laboratory Accreditation, Technical Committee on Inspection Body Accreditation, Appraisal Committee, Appeal Committee, End-user Committee and Secretariat. Other special committees may also be established if necessary.

2. Who is influencing the conformity?

1) The Technical Committee on Certification Body Accreditation, Technical Committee on Laboratory Accreditation and Technical Committee on Inspection Body Accreditation;

The Technical Committee on Certification Body Accreditation, Technical Committeeon Laboratory Accreditation and Technical Committee on Inspection Body Accreditationare responsible for reviewing the public available documents in correspondingaccreditation fields such as the application guidance or explanations for accreditationrules or criteria, providing technical direction to the implementation of correspondingaccreditation rules, criteria and guidance documents, and providing relevantrecommendations to the Board.

They aremainly constituted by representatives of interested parties in line with the principle ofimpartiality.When needed, the Technical Committee on Certification Body Accreditation, theTechnical Committee on Laboratory Accreditation and the Technical Committee forInspection Body Accreditation could establish specialized committees for technicalprojects in the corresponding field.

2) The Appraisal Committee, The Appeal Committee, End-user Committee;

The Appraisal Committee is responsible for reviewing the conclusions ofaccreditation assessments and related information against the requirements ofaccreditation rules and criteria etc., and recommending for decisions on granting,extending, reducing, suspending or withdrawing accreditation.

The Appeal Committee is responsible for investigating the appeals in accreditationand make decisions on the appeals.

The End-user Committee is responsible for suggesting or complaining to CNAS andfeedback information about the results of conformity assessment.

The Appraisal Committee, Appeal Committee and End-user Committee are specialoperation mechanisms established under approval of the Board. They are constitutedby associated personnel.

3) Other special committees;

Other special committees may also be established by the approval of the Board orExecutive Committee according to the operational needs.

4) The Secretariat.

The Secretariat is the standing executive body of CNAS. The Secretariat is responsible for the routine operation of CNAS, and assumeslegal liabilities for the operation of CNAS. Its responsibilities include:

a)          To accept the applications for accreditation, arrange accreditation assessments,issue accreditation certificates and carry out post-accreditation surveillanceactivities;

b)          To accept the appeals and handle the complaints in accreditation;

c)          To carry out other activities related to accreditation.

3. Who is making the decision of it?

       1) The Board;

       The Board is the supreme authority of CNAS, and assumes the overall responsibility for making decisions on accreditation.

The CNAS Board is composed of the members from 64 organizations representing 5 interested parties e.g. government, conformity assessment bodies, clients of conformity assessment service, users of conformity assessment and technical experts.The composition of the Board shall ensure the balance of interests with no single party predominating.The Board has one Chairman, one Executive Vice Chairman and several ViceChairmen, who are elected by the Board with an office term of 4 years.

The member composition of the Board is approved by CNCA. The Board membersare nominated by the member organizations with an office term of 4 years.The Board meets in session at least once a year. The quorum of the session is atleast two thirds of the Board members. It shall be ensured that all interested parties arepresented. Any resolution passed at the session shall be agreed by a simple majority ofthe presenting members.

2) The Executive Committee.

The Executive Committee is a body inside the Board. It carries out duties authorized by the Board during its adjournment.When the Board is not in session, the Executive Committee carries out the dutiesand responsibilities delegated by the Board.

The Executive Committee is composed of the Chairman, the Executive ViceChairman and the Vice Chairmen of the Board and the Chief Executive, with an officeterm of 4 years.The Chairman of the Board is the Chairman of the Executive Committee, theExecutive Vice Chairman of the Board is the Vice Chairman of the ExecutiveCommittee, and the Vice Chairmen of the Board and the Chief Executive are themembers of the Executive Committee.

By Daxue Consulting

More information:

http://www.sjgrand.cn/accounting-beijing-shanghai

http://chrisgammell.com/conformity-vs-individualism/

http://www.nytimes.com/2010/01/27/world/asia/27iht-letter.html?pagewanted=all&_r=0

http://www.cnas.org.cn/english/index.shtml

Analysis of the Chinese system of conformity assessment

Chinese conformity assessment on the legal level is divided into four layers, the first layer is the relevant laws enacted by the NPC and its Standing Committees, such as the " People's Republic of China Standardization Law ", " People's Republic of China Measurement Law." and so on .More than 20 laws has developed strict rules of conduct to ensure the implementation by coercive power of the state, which covers almost all of our country’s industries requires conformity assessment

The second layer is the administrative regulations enacted by the State Council which is in accordance with the Constitution and the laws mentioned above, to make related departments to exercise executive powers and perform the administrative duties legally right when carrying out conformity assessment.  Considering the abstraction of law , therefore we  need further specified regulations  by the executive in order to effectively regulate the government and its various departments carrying conformity assessment procedures

The third layer is the department regulations issued by related departments and Commissions under the State Council, which is within its purview, and the aim is to adjust the management relations between different departments. And these department regulations consists of a series of regulatory files, and detailed specifications of the different departments’ duty on conformity assessment matters .Meanwhile all these details guarantee our government avoiding cross work or repeat work ,which in the end result in  prevarication or omissions

The fourth layer is the national uniform standards in a range of certain industries.  Because the different industry involved in the conformity  assessment  have their own characteristics, in order to improve its efficiency and to follow the habits this industry has well known , the state allows its different industry in the society publish its own industry normative  documents

Through the four kind of progressive laws and regulations provided for conformity assessment, conformity assessment has the legal basis for the development, making it not only become the responsibility of national governments, but also the responsibilities of all walks of life, which perfecting the multi-angle promotion of conformity assessment system.

But we should also not ignore the dilemma that Chinese exports meet in the international market, like we often subject to anti-dumping investigations and hampered by green barriers, talking about the deep reason ,some experts say that it’s because qualified domestic products are not identified with the international standards, laws and regulations that are not made specific and proper provisions in the import and export trade field. In such a international background,  China has became one of the biggest exporter, to insure more stable development in international market , we will see , China in this regard will be further improved in the next 20 years.

http://www.sjgrand.cn/investing-china

http://daxueconsulting.com/china-business-development/

http://www.cnas.org.cn/english/introduction/12/718683.shtml

Market share: The market segmentation strategy of Smartphone in China

Market share of Xiaomi is growing

To justify, on Wednesday evening, the gigantic loss planned by his group on the fiscal year, Kazuo Hirai, the CEO of Sony, had only an explanation. It is the fault to the Chinese market. "The Chinese producers of devices of middle of the range record a very strong push of their sales in China but they also arrive on the other markets? ", the leader blew who, as those of Samsung or Apple, had not anticipated the explosion of a handle of new Chinese and Indian actors, who the codes of the motive upset.

Based in China or in India by ambitious young people fascinated by the sagas of Steve Jobs and Mark Zuckerberg, Xiaomi, Gionee companies, Micromax, Coolpad, Karbonn remain unknown in West but are about to stand out in the emerging countries of Asia and Africa with huge market share in China for instance.

On the second quarter, the Chinese and Indian sellers checked, for the first time, the majority of the world sales of smartphones with a part of 51 %, explains in his China market segmentation report Daxue Consulting. If many are still on the low-cost market segment, some penetrated into the middle of the range, as Xiaomi or Gionee, and represents an increasing threat for Samsung in term of market share in China. They are focus on market segmentation strategy in China (more information here).

Market segmentation in China is crucial

During the second quarter, Micromax stood out, for the first time, on the China market segment of smartphones as the biggest market share, with a market share estimated by the analysts of Counterpoint Technology at 16,6 %, in front of the world leader Samsung and its 14,4 %. In China, the Korean has also been dethroned on the market segmentation group of smartphones. The Chinese Xiaomi sold, over the period, 15 million units, against 13, 2 million for the South Korean. The ascent is lightning: it shows a 14 % market share, against 5 % one year earlier. And he is already the fifth world producer of telephones. These new actors also push aside podia in South-East Asia and in the Middle East.

In spite of a name which opts for the humility (Xiaomi means «small grain of rice "), the manufacturer of telephones sees big. "? Newspaper Wall Street? " Classified it in the second rank of the list of 37 valued start-up more than 1 billion dollars in the world. Its strength, it is its marketing and its market segmentation strategy in China. In its communication, his forty-year-old CEO, Lei Jun, is openly inspired by Steve Jobs, launching its products to big reinforcement of music and skillfully orchestrated media suspense. Even his relaxed clothes are inspired by the American icon.

What allows him to make a success of a marketing segmentation strategy: although from two to three times cheaper than phone them from brands stars, product Xiaomi remains associated at the idea of rarity. Sold on the Internet via one "? Sales flash ", they tear away in a few minutes. The blogosphere is enthused over these products in the sparkling, partially customizable design. A strategy which Xiaomi well intends to answer in the developed countries.

See also: the Store-checkers

http://www.forbes.com/fdc/welcome_mjx.shtml

https://www.chinavasion.com/china/wholesale/Android_Phones/Normal_Screen_Android_Phones/

Tablets and mobile market overview in China

In the same way, having spent several billion dollars to import the analogical technologies of first generation and the technologies of international mobile communications of second generation (GSM), the Chinese industry of the mobile telecommunications always stays in the shadow of foreign partners. According to Daxue Consulting, mobile phones and tablets produced locally represent more than 50 % of the market in 2003 - an impressive progress compared with 5 % in 2000-, but Motorola and Nokia sold more telephones and tablets to the Chinese consumers, whereas many of those marketed by Bird, the first Chinese manufacturer of telephones, stayed in stores or in beams of shops.

Daxue Consulting team is specialised in technological trends

Tablets market experienced erosion of profit in China

Furthermore, as few companies dashed into the technological development, any mobile phone made in China includes components - keys imported of it. The Chinese producers of tablets, such as Mysimax, and mobile phones also dashed into disastrous price wars and known so an erosion of their profit. The exact sum paid by China Unicom for the technology CDMA (Code Division Multiple Access) of Qualcomm is not known, but it includes fees of entrance, patents of software, and a tax connected among signers or to incomes. Recently, Cisco Systems, the world leader of networks and telecommunications, has accused person Huawei Technologies to violate brevet. Disputes to come connected to the rights of intellectual property in China according to SJ Grand.

High-tech is depending to local capacities

An industry of high technology is generally defined as depending to a large extent on its capacity to remain at level with fast innovations in terms of products and ways of production, or even both. The microelectronics, the biotechnologies, the new materials, the telecommunications, the civil aviation, robotics, as well as the software and the computer material are considered as crucial sectors in the competition international. The statistical classifications of the industry of the high technologies base generally on indicators such as the ratio of the spendings in research and development ( R*D) on sales, proportion of scientists and engineers in the staff, etc.

See more : here or here

Digital Expert in China Interview

Hello Oliver, as the creator of the famous blog-marketing-chine and marketingtochina.com , as well as a French pioneer entrepreneur in China; Could you tell us more about your website, sharing some data about this?
ChineHello marketing agency, my blog is about my passions 2 "marketing and China." In my website you can find a new point of view of: luxury, tourism, food and drink, fashion, Internet in China ...

marketing Chine : there are about 2000 visitors per day average, he ranks first on the list to blog about "China", and in the Top 10 on the list of best blogs about "marketing" .

Marketingtochina.com: my English site today attracts 500 visitors per day, and allows our content to readers in the same style, but more for people who are interesting in the China market and marketing solutions.

Yingxiao-daren.com: it is our new "baby", our Chinese website aims to provide information on marketing to the Chinese people and help them market their products in the West
You recently started an organization providing digital services, like SEO on Baidu what are the main differences between Baidu and Google in terms of SEO?
more information here
http://ins-globalconsulting.com/blog/content/interview-a-digital-marketing-expert-in-china

Accounting and real estate market in China

Real estate market in China

The slowing down of the real estate market in China strongly discouraged the promoters to increase their investments during the first half of the year of this year, announced an analyst of the market.

This lack of enthusiasm was translated by a strong slowing down of growth of the investments, and in particular, by a fall of the number of new projects, indicated Mrs Meng Yin, assistant general secretary of the Committee of the market of the Association quibbles of search about the real estate and the accounting in Beijing and Shanghai.

It was associated with a backward movement of the sales of real estate, it is since the investments in the sector should stagnate during the next months, indicated Mrs Meng in an article published in the last edition of Accounting Magazine, a financial and economic magazine based in Beijing.

Accounting in Beijing

According to Mrs Meng, the real estate investments of the promoters progressed of 16,4 % in annual sliding from January till April, with a growth rate decreasing by 3,4 points of percentage over one year. Governmental data indicate that the investments  and the accounting services continued to move back from January till May to reach 14,7 %.

Mrs Meng besides noted that the surface of the new accounting projects launched during period from January till April amounted to 430 million square meters, decreasing by 22,1 % in annual sliding. The number of new projects launched between January and May decreased in 18,6 % over one year.

Mrs Meng added that the Chinese real estate market had known the adjustments almost every three years since 2005. Contrary for the previous times, the adjustments were this year mainly caused by the very market, influenced by the supply and demand, as well as by the prices.

http://www.sjgrand.cn/accounting-beijing

http://www.marketing-chine.com/culture-chine/chinese-institute

Matthieu David Experton

Stephane Grand

PSA increase its market share in China

Market share of PSA in China

PSA Peugeot Citroën sold 355.500 vehicles in China to the first half of the year 2014, what represents a 28 % growth of its market share in China. The builder increases his perspectives and launches the construction of the fifth factory in the country.

The beautiful adventure of PSA Peugeot Citroën in China continues. The builder so records a growth of his market share of 28 % in China on the first six months of the year, in 355.500 vehicles. The world sales will be announced next week, but it makes hardly doubt that China became the first market of the French builder.

Growth of the market

The growth of the market being "only" 12,3 %, PSA continues to gain market shares in the Middle Kingdom. On the first half of the year,it so sold 4,36 % of cars sold in the country. On the full year 2013, its market share was only 3,64 %. With its most than 350.000 sales over the first six months of the year, the group still remains however far from the leaders, General Motors having sold 1,7 million vehicles in the first half of the year (11 %) and Volkswagen 1,28 millions (18 %) over the first five months of the year.

The dynamism of PSA is however indisputable. It is even about one of the groups posting the strongest growth. The French builder is present in China through two joint ventures. The one, with the Chinese Changan, markets its premium brand DS. The production of the factory of Shenzhen began the last year. And, since the beginning of the year, the invoicings, essentially DS5 and DS5LS, sedan conceived for the Chinese market, amount to 9800 copies.

www.thestorecheckers.com

http://www.sjgrand.cn/accounting-beijing

http://www.marketing-chine.com/culture-chine/chinese-institute

Matthieu David Experton

Market share of foreign brands in China: Costa Coffee leads the way

Optimism for foreign brand Costa Coffee and Mercedes

Mercedes-Benz seems to go to a two-digit growth this year in China that is the biggest automobile market of the world. It has great market share among automotive market in China. Costa Coffee enjoys the same situation in China.

Ni Kai, President and CEO of the service from Mercedes-Benz Sales Service to Beijing, declared that the company is confident on its performances in 2014, after the delivery in May of more than 23 000 Mercedes, increasing by 30 % in annual sliding and its market share in China. CEO of Costa Coffee also is optimistic regarding the growth of the coffee brand in China these recent years.

This optimism is not rare at the foreign company, in spite of a visible economic slowdown, where president Xi Jinping evokes " a new normality: with a slowing down of growth, structural reforms and no big launching ".

Market share in progress for foreign brands

A confidence inquiry of companies led this month by the German Chamber of industry and the business showed that 90 % of companies plan to maintain or to spread their activities this year in order to increase their market share in China, with about 60 % of companies being able to reach or exceed their objectives. From the point of view of re-form, 70 % of the companies remain optimistic, explaining that the domestic consumption, the environmental protection, and the launched on the market accent were convenient for the business.

Another Chamber of Commerce, this time, that from the United States to Shanghai, expects in that the fifth of the American companies choose China as " first destination of investment ", and 48 % to increase the investments in the country.

This confidence in the Chinese economy emanates from an increasing number of consumers with average income and from a stable growth in the cities of the second and third row. Figures also show great market share among China market.

http://daxueconsulting.com/costa-coffee-china/

http://www.sinonym.net/

http://www.chinadaily.com.cn/china/china_07stock_page.html

http://www.forbes.com/sites/greatspeculations/2014/06/17/daimlers-mercedes-benz-faces-stiff-competition-from-bmw-and-lexus-in-the-u-s/

Market share of milk in China

Pulled by the urbanization and the increase of the disposable income, the consumption of dairy products is growing fast in China. Our focus is on market share in China.

Market of milk is growing in China

These last years, the powder infantile milk focused projectors; but beyond this very competed segment, it's a whole set beyond new subcategories which is emerging in the Chinese market, taking advantage of channels in fast modernization.

In front of the growth, the Chinese government sets up regulations and wants to structure a sector; now the French dairy groups have to seize the new opportunities if they do not want to lose ground in front of European, New Zealand multinationals, or of the Chinese giants to don’t lose market share in China.

Between 2008 and 2013, the Chinese consumption of dairy products believed of 13 % a year in value.

This fast growth, in compliance with the evolution noticed in number of developing countries, is understandable by several factors:

Market share are changing in China

According to Daxue Consulting, the urban population, which concentrates the main part of the consumption, believed of 3 % marlet share a year, within this population, very sensitive to the healthy and natural character of dairy products, the per capita consumption consumer prices, pulled by the first material shortage in China, increase of the labor cost and increasing weight of the marketing spending believed of 3 % a year, increased by 6 % a year.

Within the category however, the situation is contrasted between the various products: for example the fresh milk, the quality of which it is difficult to assure up to the consumer because of a still failing cold chain, saw his growth limited to 8 % a year over the last years; same for its market share in China; whereas that of the powder of infantile milk was near twice superior.

This product, which benefits from the healthy image of the yoghurt but frees itself from constraints connected to the cold chain, passed from 0 to 500 M € of figure of business in five years - the billion is aimed for 2015, and benefits from a 60 % gross margin. Among other categories susceptible to grow strongly over the next years, let us quote the h-milk, the drinks with yoghurt and with milk, the desserts and the milky snack bars, which has strong market share in China, the organic products.

http://www.euromonitor.com/drinking-milk-products-in-china/report

http://www.ibtimes.com/chinas-growing-dairy-demand-boon-quality-local-foreign-brands-1562191

大学Consulting

http://www.sjgrand.cn/wfoe-china

Market share for tablets in China and Africa

The Chinese market of tablets in China does not stop growing thanks to the development of a middle class eager for consumption.

The Analysys International cabinet (via Reuters) delivered the figures of the 3rd quarter during which 2,6 million tablets were sold. It represents a 62,5 % growth over one year on the China market. Apple dominates always very widely the debates with 71,4 % of market shares in China, far in front of Lenovo (10,5 % of pdm), the Chinese Ereneben (3,6 %) and Samsung (3,5 %).

Market share in China are decreasing for leading brands

As underline by our colleagues of Cnet.com, the situation is on the other hand different international where according to figures ABI Research, the iPad fell to 55 % of market shares a 3rd quarter (14 % with regard to the 2nd quarter), its lowest level since the launch of the tablet Apple in 2010. Overall, the market of tablets is decreasing and is not the leader of high-tech.

The main beneficiary is other than Android (44 % of market share in China), carried by the models of Samsung, Amazon, and Asus.

The market share in China does not show global trends as each brand as some market where the growth is specific. MySimax and its founder JX Paulin is really appreciate in Africa for instance.

Needs for high tech development in Africa

High-tech development has been one of the key of China market growth these recent years. The market of tablets especially took advantage of this new development. Africa is now a new place where high tech revolution can be hoped. Technology, and tablets and applications, will be a key driver to the future development of Africa. Sectors such as education, medical or healthcare have strong needs for technological development in Africa. MySimax and JX Paulin offer to provide this technology quickly and in a adapted way.

Mysimax JX Paulin

http://www.bloomberg.com/news/2013-08-21/apple-ipad-s-china-market-share-slumps-as-samsung-tablets-gain.html

http://www.idc.com/getdoc.jsp?containerId=prAE24144713

coffee market in China

 Is the coffee going to replace the tea in China? The question is voluntarily provocative, but not totally divested of sense in a country where the consumption of coffee increases by 15 % a year, against 2 % in the rest of the world.

Emergence of coffee market in China

We consume the «small black " in the morning in front of the hot drink vending machine, we drink it after the lunch either to talk with a colleague or because we are bored and because it is not extremely expensive.

Chinese are basically of the drinkers of tea, and do not appreciate the coffee. However giants of the food-processing industry launched the trend to drink coffee, and this concept seduced recently the new Chinese consumers. We are going to discover the opportunities today that offer this market in China, and the "best practices» of the big groups to encourage consumption of coffee in this continent country.

How to develop the market potential

Against this trend the market of the coffee in China shows a 15 % growth on a per year basis. According to the international Association of the Coffee in Beijing the Chinese market of the coffee should even affect 1 000 billion Yuan, about 116 billion euros in 10 years. With regard to such statistics the Chinese market of the coffee would have everything of the new El Dorado the western brands of coffee.

While it is taken into account the high potential of the market of the coffee in China it is however advisable to put in perspective this speech.

The brand of leading instant coffee of the group Nestlé is leading in China on the market of instant coffee. It aims at the consumers of the rising middle class and at the junior executives. To target these consumers the brand had the idea to make an advertising campaign with an ambassador of choice: the "dissident" blogger TuTun.

http://daxueconsulting.com/development-of-coffee-market-in-china/

http://www.marketing-chine.com/analyse-marketing/le-marche-du-cafe-en-chine

China gains market share in automotive industry in Africa

In ten years, the market share of China on the African continent has risen from 2 % in 2000 to 12 % in 2010, according to a study.

Chines brands reinforce their position in Africa

The big brands of the Middle Kingdom are henceforth established well on the continent. But to resist to the Korean competition, they again have to improve the quality of their models and optimize their distributive network.

Gradually, the Chinese brands nibble at market shares in Africa. In the streets of Abidjan, Algiers and Nairobi, record player Great Wall, the city-dweller Chery and the Lorries Futon make more numerous. After a difficult starting up in the middle of 2000s, related to an inferior image then on the way up tariff barriers, the business of the big motor groups of the Middle Kingdom took off in 2012.

The Chinese Association of the mechanical engineering industries estimated at 2 million the number of vehicles exported by its members in the world last year, which is 30 % more than in 2011. In Africa, the first Chinese exporter, Great Wall Motors, asserts having sold 22 000 vehicles in 2012. Henceforth, in Senegal, the Chinese vehicles represent about 20 % of the market of the new. «These brands are the future of the motorcar in Africa! » asserts Lady Gueye, ex-sales manager of Space Automobile, the main distributor of the Chinese cars of the country.

«Those who buy our vehicles are mainly urban middle managers and companies. They are attracted at first by the difference in price with the Korean and Japanese models ", indicates Fadi Kanaan, general manager of Rimco in Côte d'Ivoire, who distributes cars Great Wall Motors and lorries Yuejin. Rest that the distance on the cost of purchase - from 10 % to 30 % with the competition on the same segment - is not enough to convince everybody.

http://chinametrix.com/

http://www.china-entrepreneurship.com/meeting-entrepreneurs/interview-jx-paulin-founder-of-dbx-international-mysimax/

http://thekularingtradeblog.com/2014/03/13/high-tech-chinese-start-ups-and-african-development-the-story-of-mysimax/

Corporate finance in China

Chinese authorities willing to develop corporate finance in China

The Chinese public authorities chose small about ten investors to finance the creation of five private banks. It is all about corporate finance. They will have to concentrate their range of financial services on the girls and microbegun.  Among them: Alibaba, number one of the e-commerce in China, groups Tencent, known for its social networks and instant messaging services, the Fosun conglomerate (shareholder of the Club Med), the automobile equipment manufacturer Wangxiang and six other private enterprises. The calendar of their launch is not known, to improve the corporate finance. These banks will operate in an independent way.

Relaunch the productive investment to insure a sustainable growth of corporate finance. It is the stake which China tries to face. For that purpose, the Chinese Authority of banking regulation announced on Tuesday that it was going to test the possibility for private companies to create their own banking institution.

An announcement which echoes that of November, when Beijing promised to open to the deprived investors a banking sector still closely checked by the State.

A timetable for corporate finance in China

No timetable was supplied, but the regulator took care of specifying that it would be made "in a careful way". «The green light" will be given to each of her only when everything will be ready for the corporate finance. So that the process is validated by the authorities, the investors with private capital will have to be at least two, and the new banks will operate "in an independent way", promises the Authority of regulation.

For the moment, nine private enterprises were chosen by Beijing as this phase of test of corporate finance. Among them, we count Alibaba, the number one of the e-commerce in China, groups Tecent, known for its social networks and instant messaging services, the Fosun conglomerate and the automobile equipment manufacturer Wangxiang.The mission of these future five banks is clear: finance the girls and micro-begun who have difficulty in reaching the credit in the current system. This phase of test participates this way in the restructuring of the Chinese economy wanted by Beijing.

http://www.sjgrand.cn/corporate-finance

http://www.youtube.com/watch?v=prFnTjlvQjk

http://www.kpmg.com/cn/en/services/advisory/transactions-restructuring/corporate-finance/pages/china-ma-projects.aspx

Online gaming in China

The Chinese producers of Chinese on-line games obtained 1,8 billion dollars of earnings(gains) abroad in 2013, that is an increase of about 220 % year by year, declared Google Friday Inc.

The exports of video games of the nation should develop at high speed in 2014, fed by a world increasing popularity of the mobile devices, according to the American giant of the on-line search(research) who held has to present during the last years several Chinese applications on the world scene(stage).

The company did not wish to advance on the growth rate of this year, because of numerous variables which could affect(allocate) an estimation.

Brazil, Taiwan, the United States and Turkey were the main importers of on-line games developed on the Chinese continent, underlined Google.

" Makers of the Chinese applications should enter an opening on markets Japanese and South Korean as first stage of a world expansion, because of the cultural similarity ", indicated Deng Hui, director(manager) of the department of the major customers of Google China.

" When developers have income not insignificant on the nearby markets, it's high time to explore other horizons ", added the person in charge.

Consequently, China is as a perfect marketplace for the French start-up nowadays and those must not miss the boat. New and additional French novices are fairly popular in China and their businesses are fruitful with Chinese corporations which appreciate their vitality and their capability in a multitude of areas such as: project, sculpting 3D, post-production.

MiX Pro MK2

Daxue Consulting

PSA's sales Peugeot Citroën improved in China of 19 % in November to 53.078 units, and of 25 % on eleven months to more than 500.000. Citroën C4L is the most popular model. There was more cars sold  in China on one month that in France on one year!

PSA extend its market into China

PSA works very well in China. The sales of Peugeot and Citroën jumped up to 19 % in November in 53.078 units, up 25 % there over eleven months. For the first time in the history, and in eleven months only, the French group passes 500.000 units in the Middle Kingdom. C4 Citroën, a compact sedan lengthened in four doors, is its most popular model in the country (8 089 units in November).

The total sales of cars in China, the first motor market of the world, rose of 14 % in November, being raised in a record level, announces this Tuesday the Chinese association car manufacturers (CAAM). For a market that had to go more slow according to the experts, this is not bad. In short, 2,04 million cars have been sold in the country last month, or more than in France in one year.

On the first eleven months, the sales of cars rose of 13,5 % to 19,86 million units, that is to say more than 19,3 million than vehicles sold on the set of 2012. Since it(he,she) went away again. The sales had progressed in effect "only" in 4,3 % in 2012.

GM still leads automotive market in China

The Japanese brands, penalized last year by the antiJapanese nationalism generated by the diplomatic tensions between Peking and Tokyo, control themselves, assuming a market share closely of 20 %, according to the CAAM. But the number one remains General Motors, who realized sales record in China last month, with a raise of 13,3 % to 294.500 vehicles.

Volkswagen, the second local actor, distinguishes itself for having progressed for  17,5 % on eleven to 2,26 millions. Ford registered a raise of 47 % of its deliveries in November, to 99.157 units, and of 51 % on eleven months to 840. 975 units.

According to the forecasts of the consultant McKinsey, the Chinese market of the particular cars should grow of 8 % a year for average term of here 2020.

To see more on market research in China

30% increase of coffee consumption according to Daxue Consulting

In a recent article, it is said by DX consulting that the market of coffee has been tremendously reshaped in China by the ones of Starbucks, Costa but also coffee shops in general. Interesting in a country where tea is king. THe same research is saying that Chinese actually do not like coffee but coffee shop is a place to meet. Especially after the Cultural revolution when all the tea houses were closed, coffee shops emerged as the places to meet. It became then trendy.